Comments on: How to Spend Less - Lessons From ‘Why We Buy’ http://www.getrichslowly.org/blog/2006/05/18/how-to-spend-less-lessons-from-why-we-buy/ personal finance that makes cents Sun, 20 Jul 2008 22:58:08 +0000 http://wordpress.org/?v=2.5.1 By: Smart Spending http://www.getrichslowly.org/blog/2006/05/18/how-to-spend-less-lessons-from-why-we-buy/#comment-132856 Smart Spending Mon, 19 May 2008 03:45:05 +0000 http://www.getrichslowly.org/blog/2006/05/18/how-to-spend-less-lessons-from-why-we-buy/#comment-132856 <strong>How shopping leads to more shopping...</strong> This post comes from J.D. Roth at partner blog Get Rich Slowly. Recent research at the Stanford Graduate School of Business suggests that shopping can lead to more shopping. When such savvy marketing researchers as Uzma Khan of Stanford, Ravi Dhar of ... How shopping leads to more shopping…

This post comes from J.D. Roth at partner blog Get Rich Slowly. Recent research at the Stanford Graduate School of Business suggests that shopping can lead to more shopping. When such savvy marketing researchers as Uzma Khan of Stanford, Ravi Dhar of …

]]> By: Eric http://www.getrichslowly.org/blog/2006/05/18/how-to-spend-less-lessons-from-why-we-buy/#comment-125392 Eric Mon, 31 Mar 2008 06:54:11 +0000 http://www.getrichslowly.org/blog/2006/05/18/how-to-spend-less-lessons-from-why-we-buy/#comment-125392 Regarding the free-standing display blockades, I find an effective tactic to combat these is to simply ram them over with my cart and then trample over them maniacally as I power through the shambles of the once-proud display. Use of these displays in the aisles has decreased 62% in my local supermarket since I started employing these tactics. >:) Regarding the free-standing display blockades, I find an effective tactic to combat these is to simply ram them over with my cart and then trample over them maniacally as I power through the shambles of the once-proud display.

Use of these displays in the aisles has decreased 62% in my local supermarket since I started employing these tactics. >:)

]]> By: Get Rich Slowly » Beware the Insidious Power of Marketing http://www.getrichslowly.org/blog/2006/05/18/how-to-spend-less-lessons-from-why-we-buy/#comment-74580 Get Rich Slowly » Beware the Insidious Power of Marketing Tue, 13 Feb 2007 16:36:28 +0000 http://www.getrichslowly.org/blog/2006/05/18/how-to-spend-less-lessons-from-why-we-buy/#comment-74580 [...] One ploy I hate is the freestanding display in the grocery aisle. These racks are placed to impede traffic at locations where the store wants the consumer to stop and look around, the more likely to succumb to an impulse purchase of a high-profit item. This is remarkably effective. Since reading Underhill’s book I’ve made a point to note these at work in our local Safeway. Just last Friday I watched as an old couple was blocked by a display and my wife’s cart. The old man immediately turned his attention to the nearby shelves, spotted a package of cookies, and placed them in the cart next to his bran flakes. He bought something on impulse, something he would have simply passed by had the barrier not been there. (More about Why We Buy here.) The fully-stocked shelves of a new store not far from my home. Photo by lyzadanger. [...] [...] One ploy I hate is the freestanding display in the grocery aisle. These racks are placed to impede traffic at locations where the store wants the consumer to stop and look around, the more likely to succumb to an impulse purchase of a high-profit item. This is remarkably effective. Since reading Underhill’s book I’ve made a point to note these at work in our local Safeway. Just last Friday I watched as an old couple was blocked by a display and my wife’s cart. The old man immediately turned his attention to the nearby shelves, spotted a package of cookies, and placed them in the cart next to his bran flakes. He bought something on impulse, something he would have simply passed by had the barrier not been there. (More about Why We Buy here.) The fully-stocked shelves of a new store not far from my home. Photo by lyzadanger. [...]

]]> By: Brendan http://www.getrichslowly.org/blog/2006/05/18/how-to-spend-less-lessons-from-why-we-buy/#comment-6975 Brendan Wed, 06 Sep 2006 11:25:41 +0000 http://www.getrichslowly.org/blog/2006/05/18/how-to-spend-less-lessons-from-why-we-buy/#comment-6975 I think many points you make are only valid to some extent, in that it is more a case of correlation than cause and effect. Sure, people who use a basket buy more, and probably buy things on impulse more than those without. But people who use a basket go into the store intending or needing to buy more than those who dont. Similarly, Im sure those who try on clothes, test samples, or interact with salespeople do buy more than those who don't. But those who don't are those less inclined to buy, and less interested in buying. It isn't that trying on clothes is a cause of buying clothes, but that trying on clothes is a good indicator of those who have strong intentions or interest in making a purchase. I think many points you make are only valid to some extent, in that it is more a case of correlation than cause and effect. Sure, people who use a basket buy more, and probably buy things on impulse more than those without. But people who use a basket go into the store intending or needing to buy more than those who dont.

Similarly, Im sure those who try on clothes, test samples, or interact with salespeople do buy more than those who don’t. But those who don’t are those less inclined to buy, and less interested in buying. It isn’t that trying on clothes is a cause of buying clothes, but that trying on clothes is a good indicator of those who have strong intentions or interest in making a purchase.

]]> By: Get Rich Slowly » 17 Ways to Save Big at the Supermarket http://www.getrichslowly.org/blog/2006/05/18/how-to-spend-less-lessons-from-why-we-buy/#comment-1004 Get Rich Slowly » 17 Ways to Save Big at the Supermarket Thu, 29 Jun 2006 13:01:31 +0000 http://www.getrichslowly.org/blog/2006/05/18/how-to-spend-less-lessons-from-why-we-buy/#comment-1004 [...] My wife’s final piece of advice? “Let your husband come with you for the company, but don’t let him put anything in the cart.” The experts agree. [...] [...] My wife’s final piece of advice? “Let your husband come with you for the company, but don’t let him put anything in the cart.” The experts agree. [...]

]]> By: the PearBudget blog » Blog Archive » get rich slowly http://www.getrichslowly.org/blog/2006/05/18/how-to-spend-less-lessons-from-why-we-buy/#comment-150 the PearBudget blog » Blog Archive » get rich slowly Sat, 27 May 2006 17:47:17 +0000 http://www.getrichslowly.org/blog/2006/05/18/how-to-spend-less-lessons-from-why-we-buy/#comment-150 [...] Anyway, in April, he launched a blog, dedicated to sound financial thinking, debt reduction, and personal finance. It is phenomenal. In his latest post, for example, he goes over some points from Paco Underhill’s book, Why We Buy. It’s a great summary. [...] [...] Anyway, in April, he launched a blog, dedicated to sound financial thinking, debt reduction, and personal finance. It is phenomenal. In his latest post, for example, he goes over some points from Paco Underhill’s book, Why We Buy. It’s a great summary. [...]

]]> By: Get Rich Slowly » Why We Buy: The Science of Shopping http://www.getrichslowly.org/blog/2006/05/18/how-to-spend-less-lessons-from-why-we-buy/#comment-85 Get Rich Slowly » Why We Buy: The Science of Shopping Thu, 18 May 2006 23:12:00 +0000 http://www.getrichslowly.org/blog/2006/05/18/how-to-spend-less-lessons-from-why-we-buy/#comment-85 [...] My next two entries feature lessons from the book on how to spend less and more lessons from Why We Buy. [...] [...] My next two entries feature lessons from the book on how to spend less and more lessons from Why We Buy. [...]

]]> By: Get Rich Slowly » More Lessons from ‘Why We Buy’ http://www.getrichslowly.org/blog/2006/05/18/how-to-spend-less-lessons-from-why-we-buy/#comment-82 Get Rich Slowly » More Lessons from ‘Why We Buy’ Thu, 18 May 2006 22:41:00 +0000 http://www.getrichslowly.org/blog/2006/05/18/how-to-spend-less-lessons-from-why-we-buy/#comment-82 [...] In my previous entry about using this book to learn to spend less, I discussed how the more time a person spends in a store, the more money he’s likely to spend. Remembering that, check out the following stats: Here’s the actual breakdown of average shopping time from a study we performed at once branch a national housewares chain: [...] [...] In my previous entry about using this book to learn to spend less, I discussed how the more time a person spends in a store, the more money he’s likely to spend. Remembering that, check out the following stats: Here’s the actual breakdown of average shopping time from a study we performed at once branch a national housewares chain: [...]

]]> By: Cat Connor http://www.getrichslowly.org/blog/2006/05/18/how-to-spend-less-lessons-from-why-we-buy/#comment-81 Cat Connor Thu, 18 May 2006 19:59:50 +0000 http://www.getrichslowly.org/blog/2006/05/18/how-to-spend-less-lessons-from-why-we-buy/#comment-81 Being car-free gives us a definite advantage when it comes to the grocery store: we never set foot in it. It costs a little bit to have our groceries delivered (though it's nothing compared to owning a car), but buying online makes it extremely easy to stick to the list. Being car-free gives us a definite advantage when it comes to the grocery store: we never set foot in it. It costs a little bit to have our groceries delivered (though it’s nothing compared to owning a car), but buying online makes it extremely easy to stick to the list.

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