Currentcodes.com is a clearing-house for coupon codes offered by online retailers.
Hundreds of well-known online stores like Barnes and Noble, Staples, and Amazon.com have a place within their shopping cart for a “coupon code” that gives a percent or dollar amount off your purchase. If you don’t know the code, you can’t take advantage of the discount. You can find these secret discount codes and coupon codes listed on many sites across the internet but the problem with these sites is that they’re usually personal homepages and they don’t maintain their lists! Currentcodes.com has a full-time staff of trained individuals whose only job is to find new coupon codes and discount codes and verify the accuracy of the existing database. We don’t flood you with ads and we don’t throw deals in your face. No hype, just current codes.
I haven’t tried this yet, but you can bet I will the next time I place [...]

Cribcage took exception to a comment I posted yesterday. In the further discussion of things your supermarket won’t tell you, I quoted a Digg-user who works at a grocery store:
Since I have started changing prices I have noticed a lot of tricks that Safeway uses. [...] Everything at a grocery store is close to double the price of Walmart or Target.
Aside from the fact that it is pure hyperbole, this statement reveals a particular world view shared by many people. Namely, that the only consideration when purchasing something is price.
Finding low prices is a Good Thing. This is a personal finance weblog — I encourage you to find the best deals and to do what you can to save money. But there are other issues to consider, as well. Cribcage writes:

The New York Times has a piece entitled Looking for the Incentives that Will Prompt Americans to Save More [may require registration]

“What to do before your neighbor’s overgrown yard, Day-Glo paint job or never-ending renovation drives down your home’s value — and drives you up the wall.”

Mr. Food Markets takes exception to the recent post about ten things your supermarket won’t tell you. He’s provided a point-by-point rebuttal.

The Ten Things Your Supermarket Won’t Tell You story from yesterday has been posted at Digg, where the members have shared some great comments. Here are some of the best.
One supermarket employee notes:
There’s no privacy risk with loyalty programs. At the store I work at, your address is only used to send you thank-you coupons and crap from us, and your phone number is only used to look up your card in our system should you forget to bring it.
Which is backed up by another commenter:
I worked in the Marketing department for a large supermarket for several years. I can tell you unequivocally that the loyalty card programs are there for the supermarket to maintain their margins (which are the lowest of all retail formats, usually less than 3% markup on almost anything). Yes they also get quite a cost savings by selling the data to advertising companies, but the general gist is so that [...]