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Via the latest issue of Newsweek:
Benjamin is the star spokespig of a new national public service campaign from the American Institute of Certified Public Accountants (AICPA) and The Advertising Council. The goal of the campaign is to encourage the 40 million Americans age 25 to 34 to take control of their personal finances. The campaign, Feed the Pig, is a new component of the 360 Degrees of Financial Literacy effort which aims to educate Americans about how financial issues affect their lives. It features a Web site, www.360financialliteracy.org, offering free tools and resources to help Americans manage their finances through every stage of life. Become a friend of Benjamin! Check out his MySpace page!
Feed the Pig is a well-intentioned site. There’s good, solid personal finance information here. But it’s buried in a painful implementation. Navigation sucks. I like to open content in new tabs, but I can’t here because it’s Flash-based. Most of the external links lead to pages at 360 Degrees of Financial Literacy, which is fine, except that there is no navigation system on those pages.
There is navigation if you simply bypass Feed the Pig and head directly to 360 Degrees of Financial Literacy itself. In fact, I recommend you do just that.
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November 2nd, 2006 at 8:17 am
I agreee with you- well intentioned- although nothing new and really helpful and it really seem to be a lead generating service for CPAS! lol
November 2nd, 2006 at 9:07 am
Oddly enough, the book on that website is written by… my university’s tax instructor.
He’s not a bad guy. But “Keep it Simple, Stupid” is not something of which I believe he’s capable. He’s not especially good at imparting information in class and, after skimming through the ‘book’ once, I don’t think he’s a whole lot better in written form.
The problem with CPAs is that they–and I’m saying this with four enormous CPA exam review books stacked on my desk right now, no denigration for the profession here–are not necessarily good at simple advice. It seems like in this case they’re just borrowing a lot from other, more popular advice-givers. (The ‘Feed the Pig’ ad showing on the 360 site right now seems to be showing a ‘latte factor’ with bottled water.)
Now I’m going to go do my tax homework because I’ve got a sudden paranoid feeling that Altieri’s going to find this and, if I get a question wrong tonight, eat me alive…
November 2nd, 2006 at 11:40 am
At least Arnold Ziffle was funny.
And talented.
As far as pigs go.
And he was an actual pig; this whole anthromorphizing thing creeps me out.
November 2nd, 2006 at 12:50 pm
That little website is going to educate 40 million people? If their goals are that lofty then they will need to do some serious marketing. The flash site is a little too moisy and scary to say the least. when I clicked on Entrepreneurs on the 360 website they did have an impressive array of articles. I’m sure this site will provide some great information for people new to the financial world.