Via the latest issue of Newsweek:
Benjamin is the star spokespig of a new national public service campaign from the American Institute of Certified Public Accountants (AICPA) and The Advertising Council. The goal of the campaign is to encourage the 40 million Americans age 25 to 34 to take control of their personal finances. The campaign, Feed the Pig, is a new component of the 360 Degrees of Financial Literacy effort which aims to educate Americans about how financial issues affect their lives. It features a Web site, www.360financialliteracy.org, offering free tools and resources to help Americans manage their finances through every stage of life. Become a friend of Benjamin! Check out his MySpace page!
Feed the Pig is a well-intentioned site. There’s good, solid personal finance information here. But it’s buried in a painful implementation. Navigation sucks. I like to open content in new tabs, but I can’t here because it’s Flash-based. Most of the external links lead to pages at 360 Degrees of Financial Literacy, which is fine, except that there is no navigation system on those pages.
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