Comments on: Malcolm Gladwell on The Power of Marketing http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/ Common sense advice on money saving tips, how to get out of debt, high interest savings accounts, cd rates, money market accounts, mortgage rates, money management and more. Fri, 24 May 2013 04:47:47 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: The Subtle Power of Product Packaging ? Get Rich Slowly http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/comment-page-1/#comment-175000 The Subtle Power of Product Packaging ? Get Rich Slowly Tue, 07 Apr 2009 20:00:44 +0000 http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/#comment-175000 [...] powerful are advertising and marketing? In 2007, I shared an excerpt from Malcolm Gladwell’s Blink in which the author describes how product packaging affects our [...]

[...] powerful are advertising and marketing? In 2007, I shared an excerpt from Malcolm Gladwell’s Blink in which the author describes how product packaging affects our [...]

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]]> By: Daddy, I Want Shrek!! « Pensées http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/comment-page-1/#comment-120876 Daddy, I Want Shrek!! « Pensées Wed, 05 Mar 2008 14:37:04 +0000 http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/#comment-120876 [...] Article about general marketing on Get Rich Slowly [...]

[...] Article about general marketing on Get Rich Slowly [...]

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]]> By: Records at Record My Mind http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/comment-page-1/#comment-110016 Records at Record My Mind Sun, 30 Dec 2007 17:03:43 +0000 http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/#comment-110016 [...] and its theory of sensations and Cheskin’s theory of sensation transference. See another link here on Cheskin. Both Goenka and Cheskin seem to believe that there are sensations in our bodies that we [...]

[...] and its theory of sensations and Cheskin’s theory of sensation transference. See another link here on Cheskin. Both Goenka and Cheskin seem to believe that there are sensations in our bodies that we [...]

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]]> By: Daily Roundup: Radio Interview Edition ? Get Rich Slowly http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/comment-page-1/#comment-103942 Daily Roundup: Radio Interview Edition ? Get Rich Slowly Thu, 08 Nov 2007 01:51:29 +0000 http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/#comment-103942 [...] In other news, David sent me an article about the subjectivity of wine. Turns out there isn’t any universal agreement on what makes a quality wine — it’s a matter of opinion. What’s more, taste is greatly influenced by other inputs, such as the shape of the bottle and the color of the wine. Surprised? I’m not. This sounds exactly like the marketing studies that Malcolm Gladwell explored in Blink. [...]

[...] In other news, David sent me an article about the subjectivity of wine. Turns out there isn’t any universal agreement on what makes a quality wine — it’s a matter of opinion. What’s more, taste is greatly influenced by other inputs, such as the shape of the bottle and the color of the wine. Surprised? I’m not. This sounds exactly like the marketing studies that Malcolm Gladwell explored in Blink. [...]

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]]> By: It’s All Subjective http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/comment-page-1/#comment-103918 It’s All Subjective Wed, 07 Nov 2007 19:38:29 +0000 http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/#comment-103918 [...] great people over at Get Rich Slowly have excerpted a large portion (with permission) of Malcolm Gladwell’s book: Blink that deals with this exact thing. [...]

[...] great people over at Get Rich Slowly have excerpted a large portion (with permission) of Malcolm Gladwell’s book: Blink that deals with this exact thing. [...]

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]]> By: Ryan Johnson http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/comment-page-1/#comment-97439 Ryan Johnson Wed, 12 Sep 2007 06:03:56 +0000 http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/#comment-97439 I really liked this post. Great that you got permission to excerpt Gladwell. It also applies to Vodka. Here's a little story I wrote about it. http://www.nextbuffett.com/2007/09/vodka-parables.html I really liked this post. Great that you got permission to excerpt Gladwell.

It also applies to Vodka. Here’s a little story I wrote about it.

http://www.nextbuffett.com/2007/09/vodka-parables.html

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]]> By: James5 – The scary power of marketing http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/comment-page-1/#comment-96562 James5 – The scary power of marketing Thu, 30 Aug 2007 05:20:00 +0000 http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/#comment-96562 [...] but scary article at Get Rich Slowly, about the insidious power of marketing. Even if you try to avoid it and tell [...]

[...] but scary article at Get Rich Slowly, about the insidious power of marketing. Even if you try to avoid it and tell [...]

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]]> By: Ads I Hate: Good Parents Buy ? Get Rich Slowly http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/comment-page-1/#comment-96544 Ads I Hate: Good Parents Buy ? Get Rich Slowly Wed, 29 Aug 2007 23:45:26 +0000 http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/#comment-96544 [...] does this sort of thing make me angry? Because it works! People who see this ad — including me — will absorb the message into their [...]

[...] does this sort of thing make me angry? Because it works! People who see this ad — including me — will absorb the message into their [...]

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]]> By: Squidman http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/comment-page-1/#comment-95554 Squidman Fri, 17 Aug 2007 20:50:11 +0000 http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/#comment-95554 I believe that the effect is only temporary. In the end people buy products that taste good. Most of the foods described here are junk and that's why the packaging starts to matter. And margarine shouldn't even be classified as a food, its a chemical product, yuk! I believe that the effect is only temporary. In the end people buy products that taste good. Most of the foods described here are junk and that’s why the packaging starts to matter. And margarine shouldn’t even be classified as a food, its a chemical product, yuk!

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]]> By: Carl http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/comment-page-1/#comment-95223 Carl Tue, 14 Aug 2007 11:20:09 +0000 http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/#comment-95223 That's why I have a job. Hooray for graphic design, marketing design, advertising design...etc. Actually I think it's totally crap when companies want to lie to customers, but I do enjoy making products and packaging look as good as possible. That’s why I have a job. Hooray for graphic design, marketing design, advertising design…etc. Actually I think it’s totally crap when companies want to lie to customers, but I do enjoy making products and packaging look as good as possible.

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]]> By: mark http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/comment-page-1/#comment-95209 mark Tue, 14 Aug 2007 08:01:24 +0000 http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/#comment-95209 Good article! It would be interesting to see how this relates to people and the relationships between us... are we fixed on the package (looks, etc.) instead of the content (personality, etc.) here too? If so can we minimize the effect of this by keeping away from the mainstream culture that feeds us the idea of glamourous looks? Just a thought... Good article! It would be interesting to see how this relates to people and the relationships between us… are we fixed on the package (looks, etc.) instead of the content (personality, etc.) here too? If so can we minimize the effect of this by keeping away from the mainstream culture that feeds us the idea of glamourous looks? Just a thought…

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]]> By: Andrea >> Become a Consultant http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/comment-page-1/#comment-95194 Andrea >> Become a Consultant Tue, 14 Aug 2007 04:11:28 +0000 http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/#comment-95194 I started buying the peaches in the clear container because they had a screw-top lid. I didn't have to get out a can opener, fish for a clean container, dump them in and put the lid on again and I didn't have to clean a container when it was empty. However, I only buy the peaches when they're on sale, because I am not willing to pay more for this convenience. LOL. I started buying the peaches in the clear container because they had a screw-top lid. I didn’t have to get out a can opener, fish for a clean container, dump them in and put the lid on again and I didn’t have to clean a container when it was empty. However, I only buy the peaches when they’re on sale, because I am not willing to pay more for this convenience. LOL.

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]]> By: ashton http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/comment-page-1/#comment-95184 ashton Tue, 14 Aug 2007 00:16:24 +0000 http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/#comment-95184 i read this book a while back and it is so good. i was still in high school and although my teachers didn't assign it or have read it themselves it pertained perfectly to my sociology and psychology classes i was so amazed by another of his books the tipping point that i went out and got blink right away, both of which are great books. I even got my sociology teacher to read the tipping point. i read this book a while back and it is so good. i was still in high school and although my teachers didn’t assign it or have read it themselves it pertained perfectly to my sociology and psychology classes i was so amazed by another of his books the tipping point that i went out and got blink right away, both of which are great books. I even got my sociology teacher to read the tipping point.

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]]> By: BillinDetroit http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/comment-page-1/#comment-95181 BillinDetroit Mon, 13 Aug 2007 23:34:51 +0000 http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/#comment-95181 Marketers are well-paid because they are smart people who get the desired results. Our only defense is to be every bit as smart and focused on results. When we blink, they win. Marketers are well-paid because they are smart people who get the desired results. Our only defense is to be every bit as smart and focused on results.

When we blink, they win.

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]]> By: Wendy http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/comment-page-1/#comment-95179 Wendy Mon, 13 Aug 2007 23:18:45 +0000 http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/#comment-95179 While I agree that subliminal marketing is insidious, I don't necessarily agree that it is "pulling the wool over a customers' eyes" to charge more for a round package than a square one for ice cream. From a rational cost perspective, the round container (and packaging process) may in fact cost more to manufacture. Nonetheles, I think the burden lies with the consumer to notice the price difference and make appropriate shopping decisions. Misleading product labeling should be avoided, but requiring shoppers to do a simple comparison is legitimate, I think. In Japan, where I live, a single-serving container of HaagenDaz ice cream (about one scoop) retails for about $2.00-$2.50 US. It's expensive, so is reserved for a rare treat. After a decade here however, I'm beginning to wonder if the whole American concept of "selling more for less" is a good one at all. Maybe smaller packages and more expensive products would help cut obesity in the US, which in itself a very costly health problem. While I agree that subliminal marketing is insidious, I don’t necessarily agree that it is “pulling the wool over a customers’ eyes” to charge more for a round package than a square one for ice cream. From a rational cost perspective, the round container (and packaging process) may in fact cost more to manufacture. Nonetheles, I think the burden lies with the consumer to notice the price difference and make appropriate shopping decisions. Misleading product labeling should be avoided, but requiring shoppers to do a simple comparison is legitimate, I think.

In Japan, where I live, a single-serving container of HaagenDaz ice cream (about one scoop) retails for about $2.00-$2.50 US. It’s expensive, so is reserved for a rare treat. After a decade here however, I’m beginning to wonder if the whole American concept of “selling more for less” is a good one at all. Maybe smaller packages and more expensive products would help cut obesity in the US, which in itself a very costly health problem.

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]]> By: Interesting » hrrf http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/comment-page-1/#comment-95168 Interesting » hrrf Mon, 13 Aug 2007 20:47:52 +0000 http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/#comment-95168 [...] is an excerpt about how packaging and marketing affects us, and how we don’t even know [...]

[...] is an excerpt about how packaging and marketing affects us, and how we don’t even know [...]

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]]> By: invah http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/comment-page-1/#comment-95163 invah Mon, 13 Aug 2007 20:05:20 +0000 http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/#comment-95163 I can tell the difference with margarine when I am cooking. Otherwise, I probably wouldn't notice. I can tell the difference with margarine when I am cooking. Otherwise, I probably wouldn’t notice.

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]]> By: Zachary http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/comment-page-1/#comment-95162 Zachary Mon, 13 Aug 2007 20:03:29 +0000 http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/#comment-95162 It's amazing how opaque we can be to ourselves. It’s amazing how opaque we can be to ourselves.

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]]> By: Marketing Affects How Children Perceive Food ? Get Rich Slowly http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/comment-page-1/#comment-95161 Marketing Affects How Children Perceive Food ? Get Rich Slowly Mon, 13 Aug 2007 20:02:15 +0000 http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/#comment-95161 [...] Rich Slowly personal finance that makes cents « Malcolm Gladwell on The Power of Marketing | [...]

[...] Rich Slowly personal finance that makes cents « Malcolm Gladwell on The Power of Marketing | [...]

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]]> By: April D http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/comment-page-1/#comment-95156 April D Mon, 13 Aug 2007 18:40:04 +0000 http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/#comment-95156 I hate the idea of being manipulated, but I definitely think we are all affected by it in one way or another. I hate the idea of being manipulated, but I definitely think we are all affected by it in one way or another.

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]]> By: Zot http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/comment-page-1/#comment-95151 Zot Mon, 13 Aug 2007 17:51:31 +0000 http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/#comment-95151 It's really amazing to me how much things like this affect our decision making. To me they work because they appeal to a story that we associate ourselves with. On my blog I go through an exercise to try and identify what those stories are. I figure that if I at least know what kinds of things I am likely to respond to, I will be more able to recognize when those things are being manipulated. It’s really amazing to me how much things like this affect our decision making. To me they work because they appeal to a story that we associate ourselves with. On my blog I go through an exercise to try and identify what those stories are. I figure that if I at least know what kinds of things I am likely to respond to, I will be more able to recognize when those things are being manipulated.

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]]> By: Lynn http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/comment-page-1/#comment-95150 Lynn Mon, 13 Aug 2007 17:42:45 +0000 http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/#comment-95150 This reminds me of the last time Cherry Coke changed it's label. I don't like Cherry Coke, and I haven't for years, but their new label was so enticing I just had to try it again. Maybe they had changed to beverage too, I thought. It still tasted bad. I try not to let the packages fool me anymore. This reminds me of the last time Cherry Coke changed it’s label. I don’t like Cherry Coke, and I haven’t for years, but their new label was so enticing I just had to try it again. Maybe they had changed to beverage too, I thought. It still tasted bad. I try not to let the packages fool me anymore.

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]]> By: potterZot.com » How to Fight Advertising http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/comment-page-1/#comment-95149 potterZot.com » How to Fight Advertising Mon, 13 Aug 2007 17:18:31 +0000 http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/#comment-95149 [...] making decisions in the face of advertising is that much more difficult. There is a great post at Get Rich Slowly about the insidious effect of marketing on how we think things taste. It’s really an excerpt [...]

[...] making decisions in the face of advertising is that much more difficult. There is a great post at Get Rich Slowly about the insidious effect of marketing on how we think things taste. It’s really an excerpt [...]

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]]> By: Edwina http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/comment-page-1/#comment-95145 Edwina Mon, 13 Aug 2007 16:55:08 +0000 http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/#comment-95145 Actually, here in Quebec our margarine is still white because of a law meant to protect the dairy industry. I still buy margarine (and butter for some purposes). It would be interesting to see whether people in Quebec consume less margarine than people in provinces/states with yellow margarine. Actually, here in Quebec our margarine is still white because of a law meant to protect the dairy industry. I still buy margarine (and butter for some purposes). It would be interesting to see whether people in Quebec consume less margarine than people in provinces/states with yellow margarine.

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]]> By: MITBeta http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/comment-page-1/#comment-95132 MITBeta Mon, 13 Aug 2007 14:21:32 +0000 http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/#comment-95132 I have seen this phenomenon manifested in other ways as well. Groups who are shown the same TV picture, once with a great surround sound system and one without will rate the TV picture with surround better than the picture on the other TV, even though the picture is identical. I have seen this phenomenon manifested in other ways as well. Groups who are shown the same TV picture, once with a great surround sound system and one without will rate the TV picture with surround better than the picture on the other TV, even though the picture is identical.

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]]> By: J.D. http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/comment-page-1/#comment-95131 J.D. Mon, 13 Aug 2007 14:03:21 +0000 http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/#comment-95131 Nikchick has cleverly anticipated a follow-up post I have scheduled for this afternoon... Nikchick has cleverly anticipated a follow-up post I have scheduled for this afternoon…

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]]> By: nikchick http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/comment-page-1/#comment-95130 nikchick Mon, 13 Aug 2007 13:54:52 +0000 http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/#comment-95130 Nice timing on this essay, as the headline abut kids <a href="http://www.cnn.com/2007/HEALTH/diet.fitness/08/06/mcdonalds.preschoolers.ap/index.html" rel="nofollow">preferring food in McDonald's wrappers</a>. I've been aware of this tendency for some time as I hated powdered milk as a child so my mom would fool us by mixing the powdered milk and putting into a milk carton before serving it. Nice timing on this essay, as the headline abut kids preferring food in McDonald’s wrappers. I’ve been aware of this tendency for some time as I hated powdered milk as a child so my mom would fool us by mixing the powdered milk and putting into a milk carton before serving it.

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]]> By: Bellen http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/comment-page-1/#comment-95121 Bellen Mon, 13 Aug 2007 12:27:02 +0000 http://www.getrichslowly.org/blog/2007/08/13/malcolm-gladwell-on-the-power-of-marketing/#comment-95121 Back in the 60's as a food major I had an advertising class that taught us how to make food look better. For instance: in making a sandwich, put more filling in the middle, less on the edges - instead of spreading evenly on the bread - people think they are getting more filling. Serve soup, like vegetable, in a shallow bowl, pieces stick up out of the middle, people think more solids than liquid. Made me very much aware of that end of advertising. Since this book goes into the color, shape of packaging, etc. I'll definately read it. I think it should be required reading for every high school student! More knowledge, more power. Of course, I also think personal finance should be required by every high schooler too. Back in the 60′s as a food major I had an advertising class that taught us how to make food look better. For instance: in making a sandwich, put more filling in the middle, less on the edges – instead of spreading evenly on the bread – people think they are getting more filling. Serve soup, like vegetable, in a shallow bowl, pieces stick up out of the middle, people think more solids than liquid. Made me very much aware of that end of advertising.

Since this book goes into the color, shape of packaging, etc. I’ll definately read it. I think it should be required reading for every high school student! More knowledge, more power.

Of course, I also think personal finance should be required by every high schooler too.

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