Financial literacy is best taught at a young age. Some of us are just coming to terms with basic financial skills at 38 — what if we’d managed to start on these habits when we were eight?

The goal of the It’s a Habit Company (IAHC) is to “change children’s lives one dime at a time”. To meet this objective, the company has developed a character named Sammy Rabbit to better reach kids. IAHC (and Sammy) offer a variety of resources to teach financial literacy.

For example, they’ve published a couple books, including It’s a Habit, Sammy Rabbit! in which Sammy the Saver learns:

  • Saving is a great habit.
  • Saving is better than wasting.
  • Saving prepares us for emergencies.
  • Saving helps us to help ourselves and others.
  • Saving, collecting, and counting are fun.
  • Our savings will grow when we make saving a habit.
  • A habit is something we do every day.

IAHC also offers a CD filled with “15 contagious songs from a variety of genres that celebrate leadership and smart money management”. I asked Sam X. Renick, the company’s founder and CEO, if he’d be willing to let GRS readers sample some of the music, and he pointed me to these tracks:

  • Get In the Habit — “You can do it, now let’s get to it: from every dollar, save a dime.”
  • Rainy Day — “It’s alright, it’s okay: I’ve been saving for a rainy day.”

The IAHC web site contains a variety of resources, including information on Sammy Rabbit appearances, Sammy’s favorite money sayings, links to other resources, and a collection of interviews with money experts.

If you have young children, Sammy the Rabbit could be a great way to teach them to save.