Comments on: The Smell of Money: Marketers Use Scent to Encourage Spending http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/ Common sense advice on money saving tips, how to get out of debt, high interest savings accounts, cd rates, money market accounts, mortgage rates, money management and more. Wed, 22 May 2013 05:54:52 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Diana Diamonds http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/comment-page-1/#comment-203843 Diana Diamonds Tue, 27 Oct 2009 08:54:40 +0000 http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/#comment-203843 Since 1982 I have been creating essential oil perfume potions (usually 26 to 35 oils per potion) with pheromones (human and lab created) for myself, family and friends. In 2007, my husband encouraged me to include them at my shop: The Celestial Emporium. Baby, you ain't seen nothing yet regarding scent. You can call me a snake oil sales person if you want- But the results are definitely IN. Each different potion calls forth the manifestation of the person's intentions. Sometimes, as with a 16 yr. old boy, it only takes one personal pheromone perfume potion to turn a life around. For real. Anyway, there are volumes of evidence on this subject. My clients come from all over the United States and won't go without their personal potion. Oh, there are 3 different places on the human face that actually "smell" different types of things. All love in peace, Diana Diamonds Since 1982 I have been creating essential oil perfume potions (usually 26 to 35 oils per potion) with pheromones (human and lab created) for myself, family and friends. In 2007, my husband encouraged me to include them at my shop: The Celestial Emporium. Baby, you ain’t seen nothing yet regarding scent. You can call me a snake oil sales person if you want- But the results are definitely IN. Each different potion calls forth the manifestation of the person’s intentions. Sometimes, as with a 16 yr. old boy, it only takes one personal pheromone perfume potion to turn a life around. For real. Anyway, there are volumes of evidence on this subject. My clients come from all over the United States and won’t go without their personal potion. Oh, there are 3 different places on the human face that actually “smell” different types of things. All love in peace, Diana Diamonds

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]]> By: roy http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/comment-page-1/#comment-142036 roy Sun, 27 Jul 2008 21:31:25 +0000 http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/#comment-142036 Starwood hotels have special scents as well. I can't think of the companys name but I researched it after a trip to sheraton times square because it smelled so good. Starwood hotels have special scents as well. I can’t think of the companys name but I researched it after a trip to sheraton times square because it smelled so good.

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]]> By: 6 Reasons Why I Love Cash — Broke Grad Student http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/comment-page-1/#comment-139363 6 Reasons Why I Love Cash — Broke Grad Student Wed, 09 Jul 2008 11:00:58 +0000 http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/#comment-139363 [...] of money. It has such a distinct odor, and it’s even thought that out of the five senses, smell is most closely linked to emotion. That may explain why people spend less when they only use cash. Maybe we should start making [...]

[...] of money. It has such a distinct odor, and it’s even thought that out of the five senses, smell is most closely linked to emotion. That may explain why people spend less when they only use cash. Maybe we should start making [...]

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]]> By: For Smell: How Scent Can Make or Break the Sale « INHABIT AUSTIN: real estate blog http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/comment-page-1/#comment-99647 For Smell: How Scent Can Make or Break the Sale « INHABIT AUSTIN: real estate blog Mon, 08 Oct 2007 14:35:36 +0000 http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/#comment-99647 [...] The Smell of Money: Marketers Use Scent to Encourage Spending describes how of all the 5 senses, smell is thought to be the most closely linked to emotion. The post goes on to discuss how major corporations leverage the subtle tactic to encourage a sensory, emotional response and subsequent purchase of their products. [...]

[...] The Smell of Money: Marketers Use Scent to Encourage Spending describes how of all the 5 senses, smell is thought to be the most closely linked to emotion. The post goes on to discuss how major corporations leverage the subtle tactic to encourage a sensory, emotional response and subsequent purchase of their products. [...]

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]]> By: Schizohedron http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/comment-page-1/#comment-99248 Schizohedron Thu, 04 Oct 2007 13:33:05 +0000 http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/#comment-99248 @Yumi: Some casinos absolutely scent their air, Mandalay Bay among them. The longstanding legend about casinos pumping in extra oxygen is a myth, but a number of the Las Vegas, Atlantic City, and Connecticut slot palaces have scented the atmosphere to make remaining on the gaming floor more pleasant. @Yumi: Some casinos absolutely scent their air, Mandalay Bay among them. The longstanding legend about casinos pumping in extra oxygen is a myth, but a number of the Las Vegas, Atlantic City, and Connecticut slot palaces have scented the atmosphere to make remaining on the gaming floor more pleasant.

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]]> By: vh http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/comment-page-1/#comment-99142 vh Wed, 03 Oct 2007 14:26:00 +0000 http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/#comment-99142 Another great reason to buy everything online! Still...i do love the scent of comic book ink... Another great reason to buy everything online!

Still…i do love the scent of comic book ink…

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]]> By: The Simple Dollar » The Simple Dollar Morning Roundup: Mental Blitz Edition http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/comment-page-1/#comment-99134 The Simple Dollar » The Simple Dollar Morning Roundup: Mental Blitz Edition Wed, 03 Oct 2007 13:30:53 +0000 http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/#comment-99134 [...] The Smell of Money: How Marketers Use Scent To Encourage Spending I mentioned before how Williams-Sonoma uses this trick to encourage people to buy food-related items. (@ get rich slowly) [...]

[...] The Smell of Money: How Marketers Use Scent To Encourage Spending I mentioned before how Williams-Sonoma uses this trick to encourage people to buy food-related items. (@ get rich slowly) [...]

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]]> By: Phil http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/comment-page-1/#comment-99120 Phil Wed, 03 Oct 2007 08:37:07 +0000 http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/#comment-99120 My wife has multiple chemical sensitivity. Perfume gives her an instant migraine. Any store that does this (yes, you Abercrummie and Filch) doesn't get our business. Any magazine that includes a perfume insert "surprise" gets an instant nasty call and cancellation. My wife has multiple chemical sensitivity. Perfume gives her an instant migraine. Any store that does this (yes, you Abercrummie and Filch) doesn’t get our business. Any magazine that includes a perfume insert “surprise” gets an instant nasty call and cancellation.

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]]> By: Peachy http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/comment-page-1/#comment-99109 Peachy Wed, 03 Oct 2007 02:28:34 +0000 http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/#comment-99109 Similarly to what Scott said, a lot of realtors bake cookies in the house that's for sale right before an open house event. The point is to make you feel warm, comfortable, and at home. On the flip side, sometimes the cookies can mask a bad scent in the house. I like open houses so I can eat free cookies and find out what my neighbors have done to increase their property values. Similarly to what Scott said, a lot of realtors bake cookies in the house that’s for sale right before an open house event. The point is to make you feel warm, comfortable, and at home. On the flip side, sometimes the cookies can mask a bad scent in the house. I like open houses so I can eat free cookies and find out what my neighbors have done to increase their property values.

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]]> By: MakingGood http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/comment-page-1/#comment-99107 MakingGood Wed, 03 Oct 2007 01:47:03 +0000 http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/#comment-99107 At a local mall, there's a "sweet" spot where the wretched A&F smell, movie theatre popcorn stench, and Yankee Candle Co. stank collide to create a nausea inducing olfactory overload. At a local mall, there’s a “sweet” spot where the wretched A&F smell, movie theatre popcorn stench, and Yankee Candle Co. stank collide to create a nausea inducing olfactory overload.

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]]> By: Kit http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/comment-page-1/#comment-99101 Kit Wed, 03 Oct 2007 01:08:42 +0000 http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/#comment-99101 I walked into a Calvin Klein outlet store this weekend and was almost knocked over by the scent of their perfume. It was not subtle at all, although not so bad as a potpourri store ... I walked into a Calvin Klein outlet store this weekend and was almost knocked over by the scent of their perfume. It was not subtle at all, although not so bad as a potpourri store …

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]]> By: Matt Duke http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/comment-page-1/#comment-99095 Matt Duke Wed, 03 Oct 2007 00:02:08 +0000 http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/#comment-99095 I used to work at Abercrombie & Fitch in high school. Once a week we opened up a bottle of cologne and dumped it on the rug by the front of the store. Also, if a fat/unattractive person came into the store, we were supposed to tell them we were out of their XL size, even if there were plenty in the back. This was just so gross people weren't seen wearing the brand. That place creeped me out... I used to work at Abercrombie & Fitch in high school. Once a week we opened up a bottle of cologne and dumped it on the rug by the front of the store.

Also, if a fat/unattractive person came into the store, we were supposed to tell them we were out of their XL size, even if there were plenty in the back. This was just so gross people weren’t seen wearing the brand. That place creeped me out…

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]]> By: Jac http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/comment-page-1/#comment-99093 Jac Tue, 02 Oct 2007 23:42:07 +0000 http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/#comment-99093 I've heard that some supermarkets around me pipe the smell of fresh bread around the front entrances, even though the actual baking is done all the way round the back. I’ve heard that some supermarkets around me pipe the smell of fresh bread around the front entrances, even though the actual baking is done all the way round the back.

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]]> By: Mariette http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/comment-page-1/#comment-99092 Mariette Tue, 02 Oct 2007 23:39:32 +0000 http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/#comment-99092 Of course if someone doesn't like the scent (as in Abercrombie) then it backfires on you. Of course I don't shop there anyway so they aren't really losing anything. Bread and used books - yum! Of course if someone doesn’t like the scent (as in Abercrombie) then it backfires on you. Of course I don’t shop there anyway so they aren’t really losing anything.

Bread and used books – yum!

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]]> By: Angie http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/comment-page-1/#comment-99091 Angie Tue, 02 Oct 2007 23:28:02 +0000 http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/#comment-99091 Or, conversely, Washougal, WA? Pulp mills have got to be the polar opposite of chocolate, on the scale of desirable scents. Or, conversely, Washougal, WA?

Pulp mills have got to be the polar opposite of chocolate, on the scale of desirable scents.

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]]> By: Mrs. Micah http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/comment-page-1/#comment-99088 Mrs. Micah Tue, 02 Oct 2007 22:18:59 +0000 http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/#comment-99088 Btw, anybody been to Hershey, PA? I rest my case! Btw, anybody been to Hershey, PA? I rest my case!

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]]> By: Daiko http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/comment-page-1/#comment-99087 Daiko Tue, 02 Oct 2007 22:13:50 +0000 http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/#comment-99087 I'm pretty sure that Barnes & Noble has a brand perfume: when you walk in to one, notice the smell of the foyer. They all smell the same, and I'm don't think its the books that make that particular smell. I realized this just last week on my way in to one that I don't normally frequent. I found myself thinking "This smells just like the other Barnes & Noble". It's subtle. I’m pretty sure that Barnes & Noble has a brand perfume: when you walk in to one, notice the smell of the foyer. They all smell the same, and I’m don’t think its the books that make that particular smell. I realized this just last week on my way in to one that I don’t normally frequent. I found myself thinking “This smells just like the other Barnes & Noble”. It’s subtle.

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]]> By: Scott http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/comment-page-1/#comment-99086 Scott Tue, 02 Oct 2007 22:10:05 +0000 http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/#comment-99086 There is definitely an interest in scent marketing. In San Francisco the milk marketing people placed fresh baked chocolate chip cookie scent generators at bus shelters, along with outdoor "Got Milk" ads. They were subsequently forced to remove them after individuals complained. One argument being that overweight individuals would not only be enticed to drink milk, but eat cookies. Also there was a print campaign for the Showtime television show Weeds that featured 'scratch n' sniff' ads. They attempted to recreate the smell of...well, it's pretty obvious, although chocolate chip cookies might have been just as appropriate. The later example is slightly more humorous and not nearly as intrusive since it requires an action on the consumers part. Also, let's not forget about perfume and cologne ads in print publications. We all know that paper flap doesn't contain the overwhelming scent, but it won't permeate a city block either. The main argument against scent marketing, especially in an out of home context, is that it is unavoidable, whereas you as a target can at least choose not to look at or acknowledge an outdoor advertisement or print ad, or change the channel on television, you cannot simply turn off your olfactory receptors. There is definitely an interest in scent marketing. In San Francisco the milk marketing people placed fresh baked chocolate chip cookie scent generators at bus shelters, along with outdoor “Got Milk” ads. They were subsequently forced to remove them after individuals complained. One argument being that overweight individuals would not only be enticed to drink milk, but eat cookies. Also there was a print campaign for the Showtime television show Weeds that featured ‘scratch n’ sniff’ ads. They attempted to recreate the smell of…well, it’s pretty obvious, although chocolate chip cookies might have been just as appropriate. The later example is slightly more humorous and not nearly as intrusive since it requires an action on the consumers part. Also, let’s not forget about perfume and cologne ads in print publications. We all know that paper flap doesn’t contain the overwhelming scent, but it won’t permeate a city block either.

The main argument against scent marketing, especially in an out of home context, is that it is unavoidable, whereas you as a target can at least choose not to look at or acknowledge an outdoor advertisement or print ad, or change the channel on television, you cannot simply turn off your olfactory receptors.

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]]> By: The Tim http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/comment-page-1/#comment-99085 The Tim Tue, 02 Oct 2007 21:59:12 +0000 http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/#comment-99085 Sweet. You (J.D.) just unwittingly gave me the key to untold riches. My new business plan is to open up a Portland-area comic book store that heavily employs scent marketing. It's a totally untapped market, and I've got a built-in customer with a decent "disposable income" whose weakness for comic books is well-documented. Buah-ha-hah! Sweet. You (J.D.) just unwittingly gave me the key to untold riches.

My new business plan is to open up a Portland-area comic book store that heavily employs scent marketing. It’s a totally untapped market, and I’ve got a built-in customer with a decent “disposable income” whose weakness for comic books is well-documented.

Buah-ha-hah!

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]]> By: Yumi http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/comment-page-1/#comment-99083 Yumi Tue, 02 Oct 2007 21:17:58 +0000 http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/#comment-99083 I wonder if the Mandalay Bay in Las Vegas have that wonderful tropical scent throughout the hotel and casino for this reason? I think I already have "sensorybranding" on the brain- when I go to certain stores, especially shopping for clothes and shoes- i usually associate that "strong leather smell" to expensive, high-class stores and that certain "unrefined plastic smell" with really cheap stores. I wonder if the Mandalay Bay in Las Vegas have that wonderful tropical scent throughout the hotel and casino for this reason?

I think I already have “sensorybranding” on the brain- when I go to certain stores, especially shopping for clothes and shoes- i usually associate that “strong leather smell” to expensive, high-class stores and that certain “unrefined plastic smell” with really cheap stores.

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]]> By: Kelly http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/comment-page-1/#comment-99082 Kelly Tue, 02 Oct 2007 21:05:35 +0000 http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/#comment-99082 Mrs. Micah said it in one... used book. Nothing smells as good. Ok, maybe donuts smell that good... but its close. Mrs. Micah said it in one… used book. Nothing smells as good. Ok, maybe donuts smell that good… but its close.

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]]> By: Moneymonk http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/comment-page-1/#comment-99081 Moneymonk Tue, 02 Oct 2007 21:05:06 +0000 http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/#comment-99081 LOL......scent marketing.. please are people that weak??? LOL……scent marketing.. please are people that weak???

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]]> By: razmaspaz http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/comment-page-1/#comment-99075 razmaspaz Tue, 02 Oct 2007 19:19:48 +0000 http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/#comment-99075 This is nothing new. In fact both men and women have been "selling" themselves with scents for hundreds of years. How many people do you know where you know they are in the room because you can smell their perfume or cologne? This is nothing new. In fact both men and women have been “selling” themselves with scents for hundreds of years. How many people do you know where you know they are in the room because you can smell their perfume or cologne?

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]]> By: Mrs. Micah http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/comment-page-1/#comment-99074 Mrs. Micah Tue, 02 Oct 2007 19:11:22 +0000 http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/#comment-99074 Well, we all know about new-car smell. What I really like is the used book smell. Hard to fake that. :-) Well, we all know about new-car smell.

What I really like is the used book smell. Hard to fake that. :-)

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]]> By: Patrick Szalapski http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/comment-page-1/#comment-99073 Patrick Szalapski Tue, 02 Oct 2007 18:56:16 +0000 http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/#comment-99073 I'm skeptical, though, of the "sales doubled" claim--I doubt this was a controlled, double-blind, statistically significant survey! I’m skeptical, though, of the “sales doubled” claim–I doubt this was a controlled, double-blind, statistically significant survey!

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]]> By: Patrick Szalapski http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/comment-page-1/#comment-99071 Patrick Szalapski Tue, 02 Oct 2007 18:54:15 +0000 http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/#comment-99071 Bread shops have the scent thing down. Who doesn't love the smell of baking bread when they're hungry. Add the visual sight of baked goods that look ten times better than anything and I'm buying the muffins, bagels, or whatever they have! Bread shops have the scent thing down. Who doesn’t love the smell of baking bread when they’re hungry. Add the visual sight of baked goods that look ten times better than anything and I’m buying the muffins, bagels, or whatever they have!

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]]> By: Steve http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/comment-page-1/#comment-99069 Steve Tue, 02 Oct 2007 18:51:49 +0000 http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/#comment-99069 Anyone go into an abercrombie store lately? I swear they pump the place full of their own branded cologne... ties their whole brand image together nicely Anyone go into an abercrombie store lately? I swear they pump the place full of their own branded cologne… ties their whole brand image together nicely

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]]> By: William Mize http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/comment-page-1/#comment-99067 William Mize Tue, 02 Oct 2007 18:39:08 +0000 http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/#comment-99067 <i>(Comic book stores aren’t likely to use scent marketing, though perhaps they should.)</i> Ha! Love it. As someone who's been to more comic book, Star Trek and anime conventions than he'd like to admit, I know whereof you speak. Now if we can just get them to market <b>white</b> t-shirts instead of black ones, we'll be set. (Comic book stores aren’t likely to use scent marketing, though perhaps they should.)

Ha!
Love it.
As someone who’s been to more comic book, Star Trek and anime conventions than he’d like to admit, I know whereof you speak.
Now if we can just get them to market white t-shirts instead of black ones, we’ll be set.

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]]> By: Pat http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/comment-page-1/#comment-99063 Pat Tue, 02 Oct 2007 18:25:33 +0000 http://www.getrichslowly.org/blog/2007/10/02/the-smell-of-money/#comment-99063 If you go to any strip mall where they have an Abercrombie and Fitch or Hollister, you'll definitely notice a smell right outside their stores that tend to draw people in. I hear that their employees are required to spray their colognes in the air in the store every couple of hours every day! Imagine all of the stores in the world under these brands and how much they spend on scent marketing. They must feel it does make a difference. If you go to any strip mall where they have an Abercrombie and Fitch or Hollister, you’ll definitely notice a smell right outside their stores that tend to draw people in. I hear that their employees are required to spray their colognes in the air in the store every couple of hours every day! Imagine all of the stores in the world under these brands and how much they spend on scent marketing. They must feel it does make a difference.

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