Saving and Investing: An Introduction to Stock Valuation
Published on - April 17th, 2008 (by J.D. Roth) April is Financial Literacy Month, during which Get Rich Slowly is exploring the fundamentals of personal finance.
I don’t know much about stocks. I’ve read some books about traders (Den of Thieves, for example), and I understand the rudiments of the stock market itself, but I don’t know anything about the language of stocks. I don’t know anything about the nitty-gritty. I can vaguely describe a P/E ratio, but that’s about it.
Obviously, I’d like to learn more. I have several books on my shelf, begging me to read them. What I really need is a bare-bones introduction to the subject.
Michael Fischer, the man behind the Saving and Investing videos I promote from time-to-time, has begun work on a new series specifically about stock valuation which I hope can give me a basic understanding of the vocabulary of stocks. Here are some of his introductory remarks on valuation:
Fischer says:
The purpose of this section on valuation is much more to demystify some of the terminology and to highlight some of the methods that are used by analysts and portfolio managers and market professionals to determine the value of stocks, and also to demystify the terms that are so commonly used in the financial press…[These videoas are not meant] to encourage people to conduct valuation of individual securities themselves, or to use these methods to make decisions…
I haven’t had time to watch all of these yet, but I’d like to point them out in case you’re interested in learning, too:
- 1. Introduction to valuation
- 1b. Remarks on valuation
- 2. The price/earnings ratio
- 2b. One year of earnings might not tell you that much
- 3. The price/sales ratio
- 4. The price to book
- 5. An introduction to the dividend discount model
- 6. An introduction to the discounted cash-flow model
In his introduction to valuation, Fischer says:
When we talk about valuation, we’re talking about trying to derive what the value of a particular security [i.e. stock] might be using different methods. All of the methods have advantages and disadvantages — some are more difficult to calculate, and some more easy.
[...]
In general, when we think about buying anything, whether it’s a piece of art or furniture, we’re typically comparing the benefits that item might provide, how they compare to the cost of that item, or how they compare to benefits that other items might provide at a similar cost. We can ultimately make an informed assessment whether those future benefits outweigh the cost of that item today.
After watching two videos from this new series, I think it’s important to first be familiar with some fundamental terminology. A good way to do this is to watch Fischers’s first series of videos on saving and investing.
GRS is committed to helping our readers save and achieve your financial goals.Savings interest rates may be low, but that’s all the more reason to shop for the best rate.Find the highest savings interest rate from Ally Bank, Capital One 360, Everbank, and more.
This article is about Basics, Investing
Disclaimer: This content is not provided or commissioned by American Express. Opinions expressed here are author's alone, not those of American Express, and have not been reviewed, approved or otherwise endorsed by American Express. This site may be compensated through American Express Affiliate Program.
Discover is a paid advertiser of this site. Reasonable efforts are made to maintain accurate information. See the Discover online credit card application for full terms and conditions on offers and rewards.
SEARCH FOR RECENT ARTICLES



Seriously? I think what this guy is trying to do is great. But I can’t get through one of those videos. Too boring. How many beginners are going to sit through that?
loading....
I know the videos are kind of dry, but I like them! I love how Michael seems to be concentrating to “dumb down” the material. He obviously knows so much about the topic, that explaining the basics is difficult. It’s like when somebody asks me about blogging, and I have to force myself to stick to just the fundamentals.
But I know what you mean. While I was writing this up, I was thinking it would be great to have a high-quality animated version of this using a professional narrator and Michael’s script.
Ah, if only I had the time and ability…
loading....
If you have the time, consider taking an investment class at the local community college. I am taking one right now towards the CFP designation, and it breaks down many things I’ve heard but never understood.
Of course, you could always just get a textbook and read through, but get the right teacher and it makes it much better!
I still don’t plan on investing in individual stocks, but it’s a great start to understanding the general landscape.
loading....
Hey JD, you might re-visit Phil Town’s book Rule #1.
loading....
I think this entry is pretty important for twenty somethings to understand. Compound interest works great, but to really capitalize when you’re young, you need to be able to have a feel about looking at stocks.
loading....
Sigh. I wish that there were transcriptions available for videos like this.
loading....
At my work we’re building a social-networking site that is going to be aimed straight at novice investors and the idea is to do kind of what this is guy is doing in a way that will engage readers. In other words, making it simple but also entertaining. No small task but it’s going to be a lot of fun.
loading....
… if you want to learn how to TRULY value stocks then the absolute best book on the subject, by a country-mile, is Phil Town’s outstanding (and very simple to follow) “Rule 1 Investing”. AJC.
loading....
Most of the people on this site seem to be ‘buy and hold types’… Personally, I don’t believe it for too many reasons, however, if you are the type that really does not want to spend too much time thinking about your holdings and are value inclined, I can heartily suggest “Getting started in Value Investing” by Charles S Mizrahi.
His book focuses on the “Warren Buffet” style of investing and he shows you how to find stocks that you should invest in, when to buy them and how to read a quarterly report. (OK.. That sounds boring…But it really isn’t that hard.. And P/E ratios are only a very small part of the process.)His approach is really quite simple – you just have to be patient. In essence, he tells you how to properly evaluate a stock and to keep a list of favorite stocks and buy them when they drop in price. Then look at them yearly.
Thx jegan
loading....
I have mentioned it before, JD, serendipity do.
Just this morning I was sitting down to post about this very topic. We have a rule in dance teaching. It never hurts to review the basics. That is what good technique is all about.
loading....
I’m starting to doubt that stocks have any actual value. It all seems to be voodoo. For instance, Rockwell Automation announces that in 2Q 2008 their revenues rose 17% but because their profit margin dropped, their stock price went down($6/share and counting). Now, if I had a small business that grew 17% in three months, I would be thrilled but when a publicly traded company does it, major investors trip over themselves to dump the stock. Maybe I just don’t understand the complexities of a global corporation, but the company has increased revenues by $1.5 billion dollars over the past 5 years and increased net profit by almost $1.5 billion, which seems to me like a great performance. So why is their stock seeming like such a stinker lately? Because they grew by 17% when they should have grown by 17.05%(or some such nonsense)?
loading....
Daniel,
It’s my understanding (though I am not a trader or expert) that it isn’t about the company it’s about the value that an investor can see in the stock of that company going up or down. When a company misses its expectation its stock price might go down but that is only a temporary state during which real investors will buy low so they can then sell high. Think about what happened with Bear Stearns. When it went to $2 on a Friday, the stock sold like hotcakes because everyone with market sense or inside info or government connections knew that it couldn’t stay at that price. By Monday, investors were profiting $8 less commission.
In the real world good news means good news. In the stock market it means that its time to look at a short sale position while you wait for the bounce.
The stocks are the business product in this case not the companies that offer them.
loading....
Daniel…
Your confusion is perfectly understandable.. Aside from the comments above, I’d like to add that the market is a constantly changing animal. It is extremely emotion driven. Couple that with the types of traders in the market (amateurs, institutions, value investors and etc..) and it is very much like driving in San Diego (The variety of driving styles is mind-boggling.. Mexicans from across the border, school kids, guys in $200K Ferraris and 1980 Toyotas with a car-load of kids trying to keep up at 95+ mph, running on one of those ‘inflata-spares’… Amazing!) Each type of investor seems to have his day.. And there are whole schools of study on market timing, based on who is in the market right now..
At the moment, the market is extremely ‘volatile’ .. That is to say, it is prone to big price swings and everyone is on tenter-hooks. So for no apparent reason, you’ll see a perfectly good stock tank! (As you noted..)
In this market, prices can move up or down, based on many issues:
-The company did not quite meet its target.
-The company met it’s target, but someone felt that they weren’t upbeat enough for the future.
-Everyone thought they would not meet their target, but they did! So all the people that bet against them had to sell to cover their bets. (Ha! Known as a short squeeze).
- The company did great, but those that made a profit decided to take some or all of their profits.
- Mutual funds are approaching their quarterly reporting period and have to either get rid of poor performing stocks so they don’t have to show the investors that they have them, or are buying good performing stocks that they will dump immediately after reporting ( Called ‘window dressing’).
- A new hotter stock in the same vein has just opened up, so investors are moving their money to this new investment. ( Happened with Mastercard when Visa opened up and more recently with many of the agricultural chemical stocks when IPI came on the market..)
- Etc. etc. etc…
The market is like a tug-of-war… It gets pulled back and forth a lot.
Thx jegan
loading....