~Tue~ Apr 29th 2008
Don’t Underestimate the Value of Comparison Shopping
Posted by J.D. Roth under Shopping[40] comments
Consumers underestimate the power of comparison shopping, claims a five-year-old report from the Consumer Federation of America. “Consumers often do not realize that, for most products, a wide range of prices are available and, therefore, consumers often pay too much for the items they buy.” [The study] results show that most consumers need a far [...]
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