The Sunk-Cost Fallacy: Good Money After Bad
Published on - September 8th, 2008 (Modified on - October 3rd, 2008) (by J.D. Roth) My mother spent three weeks in the hospital in August. Her extended stay affected me in lots of little ways I couldn’t anticipate. To escape my daily worries, I went searching for a little solace — I re-activated my World of Warcraft account.
World of Warcraft is a subscription-based online computer game. As a player, you become immersed in a virtual fantasy world, interacting with thousands of other players from around the globe. It’s great fun. Enjoyed in moderation, World of Warcraft (or any other computer game) can be a fantastic pastime.
Unfortunately, I’m not so good with enjoying things in moderation. I had quit the game cold turkey several years ago because it was consuming my life. This time, I made an effort to keep my play under control. For the first week, I limited myself to an hour a day. By last week, however, I was playing at least four hours every day, and other areas of my life — my fitness, my mental health, my relationships — were beginning to suffer.
“But I can’t quit,” I thought. “I paid $77.94 for a six-month subscription. Plus I’ve already invested 80 hours into the game. I should keep going.” This line of thinking was dumb, and I knew it. The money had already been spent, as had the time. It was gone. Chasing it with additional money and additional time wouldn’t make things better. I was engaging in the sunk-cost fallacy.
The sunk-cost fallacy
The sunk-cost fallacy describes our tendency to throw good money after bad. Just because you’ve already spent money on something doesn’t mean you should continue spending money on it. Sometimes the opposite is true. Psychologically, the more you spend on something, the less you’re willing to let it go. In Why Smart People Make Big Money Mistakes (and How to Correct Them), the authors write:
Once your money is spent, it’s gone. It has no relevance. To the extent you can incorporate that notion into your financial decisions, you’ll be that much better off for trying. If you’re debating the sale of an investment (or a home), for example, remember that your goal is to maximize your wealth and your enjoyment. The goal is not to justify your decision to buy the investment at whatever price you originally paid for it. Who cares? What counts, in terms of getting where you want to be tomorrow, is what that investment is worth today.
It’s important not to consider past costs when making financial decisions, but to make decisions based on future costs and benefits.
Often we succumb to the sunk-cost fallacy because we don’t want to feel wasteful or to admit we made a mistake. All that Stuff I’m trying to get out of my life is nothing more than a manifestation of this: I know how much money I’ve spent for the things I own, and so am reluctant to let them go. What I need to realize is that it’s not what these things were worth to me in the past that’s important, but how much they’re worth to me now. If I do not value them, and they’re just taking up space, then they’re better off out of the house.
Learning to walk away
We all make financial mistakes. When you realize you’ve done something wrong, try not to think about the money (and time and emotion) you’ve already spent. Instead, decide what to do based on the future. From Why Smart People Make Big Money Mistakes:
Imagine that you’ve got a ten-year-old minivan that needs a new transmission. The sunk cost fallacy tells us that you’re more likely to plunk down the money for the new transmission if you’ve recently sunk hundreds or thousands on repairs into your clunker before that. So ask yourself: If someone gave you that minivan as a gift yesterday, would you spend the money today to get it running? If the answer is “no” — because that large an investment is not worth it on its merit — then it’s probably time to think about buying a new car.
Similarly, it is relevant only to your ego that your Amalgamated Thingamabobs stock, for which you paid $100 a share, is now selling for $25 a share. If you believe that lower price is a bargain, hold on and maybe even buy more shares. But if it is not — if, given the chance, you would pass on the opportunity to buy the same shares at any price today — then it is time to sell.
When Kris and I were young and stupid, we paid $1200 to join a “consumers club”, through which we could purchase furniture and housewares for reduced prices. Though the sales pitch had been convincing, it quickly became clear that this was a bad deal for us. We had to drive half an hour to reach the club, and when we got there, they never really had what we wanted. Yet we remained members for many years, dutifully paying the $75 annual fee. “We’ve already spent so much,” we’d say. “It doesn’t make sense to quit.”
Eventually we wised up. Just because we’d already spent a ton of money, that didn’t justify continuing to do so.
Similarly, I’ve come to my senses about World of Warcraft. I’ve decided to say good-bye to Jahdu, my level 42 Orcish hunter. It hurts to think of the $77.94 I paid for a six-month subscription “going to waste” — not to mention all the time I spent over the past few weeks — but I know that it’s better not to pine after sunk costs, and will instead look to the future.
I’ll get better value from my time if I spend it reading and writing about personal finance!
This article is about Basics, Psychology
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In my opinion the main sunk cost in WoW isn’t the subscription you’ve paid for, it’s the stupidly high level of time that you have already invested in your character(s) – the opportunities forgone (like keeping your friends, improving yourself and spending time with your family).
“Enjoyed in moderation, World of Warcraft can be a fantastic pastime.”
I TOTALLY disagree. WoW is an absolutely HORRIBLE game. Terrible. Trust me, I have four 60s and a 70. It’s incredibly fun, but from a game design point of view it’s awful. Just like a slot machine – entertainment, pretty lights and sounds, but in terms of gameplay it gets blown out of the water by pong. The developers didn’t try to make a game, they tried to make an Everquest style virtual world, and added poor gaming elements to it when it sucked. But by far the largest aspect of the ‘gameplay’ is still defined by this stupid virtual world idea which has failed, so to do any gaming in WoW you are crushed by the presence of the virtual world idea. Just being able to sell your stuff for example, means 10 minutes spent afk flying to the AH, then 10 mins back to where you were. That’s a simple example, and it only gets worse as you level. If you want a virtual world play D&D. If you don’t then play TF2. You make it sound like “if only I had the time or could control myself it would be really entertaining and a great thing to do in my spare time…” – don’t think like that! Trust me, the facepalm-rate of WoW increases exponentially the more you play. Be glad you got out when you did. By quitting you have learned WoW’s most valuable lesson and have nothing left to get out of it.
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@ Jordan…
You bring up something I’ve thought about a bit in the past – considering sunk costs in decision making rather than trying to look past them.
When should you consider sunk costs? Any time you are not making a business decision. If you are making decisions in your love life or on a personal matter, I feel that you should factor in emotion and pleasure that the person brings into your life – not just how much you’ve spent in the relationship. Since these issues are not business decisions, the sunk cost fallacy doesn’t cleanly apply. Sure, you can analyze how much you’ve spent on someone, but there is an emotional aspect that is intertwined with that person as well.
What I’m trying to say: (in theory)business decision making should not be based on emotion. But many personal decisions SHOULD be based on emotion.
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I’ve been thinking about this theory all day, and my mind started to wander tonight watching “deal or no deal.” So now I have a question: when do you think it is time to take the “deal”? I know you can calculate the odds, etc, but when I heard the contestant tonight saying “I had a $ in mind that I wanted to leave with” the whole ‘fallacy’ notion struck me again. When would you walk away with the money?
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This sounds like my remote control truck problem ! I love the truck I have, with the paint I painstakingly applied to the body, the little “hop-ups” I’ve added to it. But I NEVER use it ! It collects dust on my desk. But, if I bought a remote control truck magazine, I’d probably spend another $100 on it by the end of the month !
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If anyone wants to recoup some buyer’s remorse investment, here’s an idea: start some forum or club for “World of Warcraft” widows; people whose partners are so engrossed in World of Warcraft that they have turned into “my spouse, the computer extension.”
I visited some friends up in summer and all their boyfriends or husbands had become World of Warcraft addicts. I said, “You guys should start a club to complain about how your boyfriends are playing WoW. You could hold club meetings while they’re playing.” And they said, “I think every woman in America would join that.” Ha!
And, to JD:
It is totally great and exemplary when you know your limits, financially and personally. Sunk-cost fallacy ties into a lot of emotions people have, and that can be a good way to get yourself out of something that just isn’t what you need at the moment. If you’re changing because you don’t want to waste money, or you change for a personal reason and your money habits change, too, it’s good either way. But I think the sunk-cost fallacy adds a new perspective to thing.
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My personal sunk-cost:
About three years ago I knew it was time for me to quit smoking. I finally had the gumption and determination to do it.
Of course, if you quit, you throw away the cigarettes you’re not going to smoke anymore. I had an almost-full pack and throwing that away was no problem. Four bucks, no big deal. In fact I felt kind of proud I wasted that money, because throwing that pack away was a symbolic gesture of “I don’t need you anymore!”
Back then, American Spirit would send you a free sample carton of cigarettes. The second day of quitting was driving me bonkers. That day, in the mail, came the package of cigarettes I’d forgot I’d sent out for months ago. And they included an extra carton, too. Twenty packs of cigarettes!
I hadn’t even paid for the things, but I had such a hard time not keeping and using them. They were free! That was like $100 of cigarettes I was “wasting” if I tossed them.
I thought about selling them to some smoker or another I knew, or even just giving them away. But I was quitting because I knew how terrible and addictive the things were. I felt it would be hypocritical just to keep someone else’s addiction going.
So I couldn’t sell them, give them away, or above all, smoke them. Throwing them away was painfully difficult. It was like throwing away a free hundred dollar bill that came in the mail. It was for the best, but it was hard, even though I hadn’t spent anything on them and I was saving money in the future (a lot of money) by not having to smoke anymore. Sometimes sunk costs come for free, I guess…
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I got addicted during my college days in StarCraft. It only stopped when my desktop pc finally gave up after spending more than 6 hours everynight on it. Yeah, money wasted goes to electricity, lost some opportunity cost as the time could have used for making web projects during college and earned money from it.
Which is why younger adults were more likely to commit to a situation if they had already invested money into it, and that older adults showed a more balanced fiscal perspective of the same situation.
Sam
Fix My Personal Finance
http://fixmypersonalfinance.com/
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sunk cost:
4 years done in grad school. what’s one more?
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To ^_~ @ Post 51:
“Just being able to sell your stuff for example, means 10 minutes spent afk flying to the AH, then 10 mins back to where you were. That’s a simple example, and it only gets worse as you level.”
Answer = Mail all your stuff to your level 1 alt & let him Auction House it, then you don’t have to waste more time flying your main toon all about. The stuff you mail your alts is received immediately. You used to have to wait an hour but they fixed that thankfully.
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I have a hard time overcoming the sunk cost of my WoW habit not for the money, but for the time I’ve sunk into the game. I know it should work out the same logically, but I have a really hard time letting go of my dumb little fake characters that I have spent so many hours of my life on…that is much more difficult to let go of than the money for me.
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WoW is probably my favorite game, ever.. I quit WoW after getting a job. Now I spend too much time doing things related to my job. =(
You can meet lots of interesting people in a game like WoW, and you can certainly make friends playing the game. Just gotta remember, you still have responsibilities to take care of and friends who you could meet up with a short phone call.
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I am just giggling reading both the article and the posts. WoW is a game that my boyfriend has played on and off since it came out, more so on than off! I am amazed about the amount of time that is wasted on this game. There have been times where he has played the game constantly for days and days. It’s interesting as well to see that as we get out of the college phase and moving on with life, the game still is very important to him. In case you aren’t aware, there are blogs and threads on WoW much like there are for personal finance and any other hobby you can think of.
Just interesting to hear the other opinions on both the game, and idea of sunk-cost, as there are hobbies I have that are the same (Although I say not to the same extent
)
The conversation we have had to have over the game is what is a fair amount to play while still having time for grad classes, and our life outside of the apartment
I have come to understand that this is a hobby for him and a way to unwind, but totally understand the problem that this game can cause both in relationships and productivity in general.
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A well written article. I have been there and done that many times: the sunk-cost fallacy.
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JD,
As you’ve done in areas, why not get your wife to assist you in enjoying WoW in moderation (which as you say, can be a great thing). Set up the parental controls on WoW and limit yourself to an hour a day. Get Kris to set the password on the controls. I bet you never ask her for it, and you’ll get enjoyment out of the game without any danger of it becoming a compulsion. You can enjoy the rest of that six month subscription without it becoming a burden.
Lee.
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Oh boy, have I been down this road! Mine was with a sell-at-home cosmetic company. From the cost of catalogs, my start up kit, samples, items that I ordered that the customer changed their mind about, time, gas toting items to and fro, I lost a LOT of money. It was hard to give up, since I had spent so much money to get started, and I REALLY wanted it to work out. I’m glad I finally accepted the truth- most of those companies make their profit from signing up new reps, and selling their catalogs.
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I haven’t read all the other posts so I don’t know if this has been brought up.
the idea of throwing money out just because we’ve put some money in something which comes up even in money games, namely: poker.
One of the first rules to be applied in poker is: if your hand is crap, and you know your beat, no matter how much money you’ve invested in the pot, it is useless to try to scare your opponent by throwing money at the pot. What is lost is lost, why make your situation worse?
The probability of your hand getting better is small, and you’re just making somebody else wealthier…
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@JD:
I don’t think people are missing the point about sunk-cost. You just picked a topic that was close to home for many people, and everyone likes arguing a little bit. The point of time and money being already spent came across strong, just the reference itself was stronger.
If you had wrote about poker like the comment by Shanel Yang, I would have been writing back the same thing. Three years invested and about $2000 in personal buy ins got me 2 years of tuition, but drove me away from cards forever (can’t play for fun anymore, so I don’t play at all).
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“Once your money is spent, it’s gone.”
That’s exactly the kind of distinction I was making in The Completely Consumed Increment. Your money is only gone for the CCI part of your purchase. For the part of the purchase that was not CCI– the actual market value of an item– your money is simply wearing a different suit.
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This is probably an ignorant question,but why wouldn’t you get a pro-rated refund for the time left on the WOW account? Woudln’t you just lose 1 months worth? I got a refund from City of Heroes when I dropped that.
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Howdy,
I’ve not posted a comment before, but love your site and refer everyone I know to it! Great job! Thank you for your contributions!
Regarding your WOW account – if you’re unable to get a refund, as Pat suggests, perhaps you could put your “account” up for sale on eBay or Craigs List? Someone might be VERY interested in picking up your character – and hard work invested – for a fraction of the joining fee – and you can recoup some of the cost without having the temptation of logging back on…
Food for thought!
Thanks!
$mart Girl
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I spent 2.5 yrs playing WoW and loved it so much I had to quit cold turkey; I couldn’t stop myself from playing it 6-8 hours a day. I ignored my kids, ignored my husband, my house was a mess, I didn’t want to do anything but play that computer. It was kind of disturbing. (But I still miss it, especially in times of stress.)
I think a lot of the sunk cost is in the endgame. You can casually level the toon anytime you want, but once you get into the endgame, it’s all about the time you spend raiding. You do it all the time but you never have as many epics as the next player — you feel like you have to spend *more* time raiding in order to get the items you want, but then you go to the next dungeon or they put up a new patch and suddenly all your stuff is “worthless” and you suddenly have to raid for weeks on end again.
I remember my guild spent months and months on Blackwing Lair and then … Blizz let everyone level to 70 and our stuff (which was the best in game) was not even as good as the greens you got on your 61 quests. Bleah.
That said … night elf hunters rule!!! Wooooooo!!!!!! *jumps backwards a lot*
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I do not even know what you are talking about- and I am glad. I do not even buy magazine subscriptions- – much less game subscriptions. I think our lawn is sunk money- I wish I had the nerve to let it all go to weeds(we would cut them really!) and not keep trying to get grass to grow. I am afraid our neighbors would go after us like the villagers after Frankenstein. Our next house(5 years into retirement- 7 years from now) will not have a lawn (or not one we have to care for)
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I really appreciate the idea that we have to think what things are worth to us now. If I can hold that in mind while sorting, that will really help. I didn’t know the term “sunk costs” but have bought into it too much, hence the overweight house.
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I wish the people advocating that you sell your account on eBay would stop doing so. It’s against Blizzard’s Terms of Service, which you agreed to when you signed up, and by selling or buying your account you contribute to degrading the game experience for those who still play.
A large part of the game is cooperative and social; players group with others and need to rely on those others on a regular basis. The levelling process is designed to teach a new player the ins and outs of their character, not just hand them a levelled character they don’t know how to handle.
The person who buys your account has already proven (as will have you) that they don’t care about following rules. They probably also won’t care about anything but their own gain in anything else, either — hardly a gift to the other, legitimate players who then have the bad luck to encounter your replacement. It’s like spitting in the pot of soup just because you, personally, decided not to have another bowl.
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@ Pat Wagner…
I suppose you could petition them for a refund and see if it works.
If you buy a 3 month subscription on Jan 1st, and you cancel on Feb 1st, you can still play the game until March 31st. You just cancel the automatic recurring subscription, so you can still play until your time block runs out.
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My personal sunk cost fallacy/buyers remorse item is my car. I bought a new Nissan 350Z last summer, somewhat on a whim. I also have an older Corolla, so it’s not like I need the 350Z. My problem is deciding whether or not keeping the 350Z is worth it. It’s an extra $550 payment a month I could have in my pocket, but at the same time, I do enjoy driving it when I take it out for a spin. The sunk cost is just one of the many factors that goes into weighing my decision to keep it or sell it and lose money to depreciation. This whole conversation definitely gives me something to consider.
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I never knew there was a name for it! I’ll have to file that one away.
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Here’s some good financial advice, never play a MMORPG with a monthly subscription. Those things are so addictive they will eat up every other aspect of you life. Either that or you’ll have to quit playing them altogether which also means you’ve wasted your money. Its a lesson I learned the hard way.
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@78 (Zeph Greenwell)
Frankly, I find that advice to be appalling and disrespectful. Just because some people are unable to control themselves does not mean that it’s a waste.
I view my MMORPG subscription as something of a lightning rod to avoid other spending. My wife and I used to drop $20 every single weekend going out to see movies. Combine that with going out to dinner almost every time (anywhere from another $20-$40), and we were probably spending an easy $200-$300 a month in that form of entertainment. Now, we eat out less, cook at home more, and hang out in WoW for awhile when we can. We’re not only eating better, we’re spending less.
Because we have WoW in our lives, we don’t partake in a lot of *other* expensive hobbies like movies or DVDs or heck, even other games all that much. I estimate that my spending is way down, thanks to WoW. We pay $30/mo for two accounts, and it’s a great way to get a lot of entertainment for a relatively low price point.
Like all things, moderation is key. Sure, people get hooked on it, but at least it’s a more easily controlled “addiction”. It’s not like trying to quit smoking or a drug or something (although I’m sure there are some people who think it feels like that).
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As many have said, I think that financially, MMORPGs (and World of Warcraft, in particular) are damn frugal. For $15 a month, I could meet all my entertainment needs. During the month of August, my spending dropped sharply, and I’m certain it’s because WoW was sucking up my time.
However, there are other costs associated with the games, at least for those who cannot control ourselves. These other costs are the problem.
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[quote]I feel like today I failed as a writer!
I don’t think I made it clear what the sunk-cost fallacy is. People seem to be equating “sunk cost” with “waste of money”, and while there’s an element of that here, they’re not the same thing.
Even something good can have a sunk cost. A sunk cost is just anything you’ve already spent. It’s not necessarily good or bad — it just is. The sunk-cost fallacy is believing you should spend more because you’ve already spent some. That’s what I was trying to write about.
Alas, I may have to tackle this topic again in the future…[/quote]
i feel this was directed at me, as i suppose in my previous post i took offense to your problem with WoW though i should not have.
for YOU it was definitely sunk, you only played and continued to play and pay because you had already paid so much and invested so much time into it. sometimes i can feel that way about the game, but like i said i would rather stay in and play something than go out…but then again im no good at budgeting which is why i subscribe to your blogs!
keep up the good work, your writing is fine.
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You paid for a 6-month subscription, even knowing how addictive WoW is. There must have been a reason you did that. You could have just paid for the monthly and canceled it after one month. I’ve done it several times. I play for a couple months, then get busy and cancel my membership. Reactivate it when my schedule is slower, play for one month, cancel again. It’s a great game and you’ll never lose your character. I agree it can be very addictive, but there are other ways to combat that. Set a timer, only play it after you’ve ran your mile, etc. Anyway. Hope you work it out!
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Jocelyn wrote: You paid for a 6-month subscription, even knowing how addictive WoW is.
Yeah. Dumb, huh? I knew it was foolish at the time, but I couldn’t make myself pay for just one month. “I can save by doing six!” I thought. HAHAHAHAHA.
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It sounds like your “consumer club” was UniMart?
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J.D.–I’ve done the same type of thing, and more than once. I would join Weight Watcher’s and buy the multi-week plan because that was the best deal. However, as you can guess, I would only go for a short while, so in effect the times I did go ended up costing way more per visit than the usual “pay as you go” method. Weight Watcher’s can be a great weight loss method, but it’s just not a plan that works for me.
It’s smart of you to bail out now. Some things we can just discipline ourselves on. We all have them.
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@Runner Girl
“Time you enjoy wasting, was not wasted” John Lennon
The concept of wasting time lies in the eye of the beholder.
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@Brian Arnold
Like JD says, the other costs are the problems. MMORPGs REQUIRE a HUGE investment in time. While you’re not playing all your friends are getting ahead of you and there is a lot of peer pressure to keep playing. If you’re not willing to sacrifice your real life on the alter of WoW (or FFXI or others) then its best to avoid them. I guarantee that anyone who gets into this game will spend less, eat less, sleep less, and socialize (outside of the game) less. If you think that’s a good thing, that’s your decision.
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@Zeph Greenwell
Sorry, but your guarantee is worthless. Let’s break it down.
I do spend less, and that’s great. My quality of life isn’t suffering, and if anything, has improved, because I’m not throwing away my money at theaters and dining out like I used to.
I don’t eat less. I eat better. That’s a great improvement. I can even say I’ve lost 25 pounds.
Sleep less? No. I sleep just as much as I always have. Perhaps there is the occasional night where I stay up, but I only do it when I know that I can sleep in a little the next day.
Socialize less? Quite the contrary. I still get together with friends just as much as I used to. If anything, my wife has actually become more social thanks to WoW’s influence, and we get together with friends more frequently than before. We’re even flying out to California for BlizzCon next month (which is a big cost, but one we’ve been saving for and are using as our vacation this year) where we’ll be meeting some friends in person for the first time, and meeting up with others we’ve known for years who happen to share our hobby.
If you want to advance really fast, sure, they require massive amounts of time. However, WoW is easily the most casual-friendly MMO on the market today, which attributes to its success. All of my friends hit level 70 (current cap) three or four months before I did. I eventually made it up there and have a decked-out character now, which I did bit by bit over time. It’s very easy to get on for an hour or two and feel a sense of progress and accomplishment.
I’ve never let my real life suffer because of an MMO. That being said, I realize many people have, and that it can be a serious problem for them. If you don’t have the willpower to sustain balance, then perhaps you shouldn’t dabble in it, but there are many people out there just like myself, that can partake of it in a healthy fashion.
All things in moderation.
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partgypsy, we gave a rescue dog. It has cost us lots of money in thyroid meds, weight control and as an older dog a special diet. But being dog lovers we realize taking a dog is for the life of the dog. The devotion and love the dog shows is beyond any money that we spend.
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Two words: Guild Wars
Better graphics and no monthly fee.
Sunk cost is just time + cost of the game.
However, I do sympathize. I had a problem with Doom, Doom 2, Diablo 2, Civilization 2, and Call of Duty.
My wife and kids cured me of my old video game habits. I resisted but finally came to the conclusion that it wasn’t good for me and my family…plus I just don’t have the time anymore.
As an occasional indulgence in moderation, …sure…but do not be mastered by it.
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Wow, how did I miss this post? Shows me to take a day off from the blogosphere.
You might be interested in my article 3 Things World Of Warcraft Taught Me About Money Management, whic you can find here: http://www.btgnow.net/2008/09/3-lessons-world-of-warcraft-taught-me-about-money-management/
And it’s all about paying the fee monthly rather than thinking you’ll save money buying 6-12 month increments. Means I can quit anytime and still be out less than it costs to go to a movie with friends. I’m glad someone else thinks there’s valid financial lessons in video games!
GREAT post!
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Excellent article, great explanation of the sunk-cost-fallacy, sorry to see your post get derailed into a WoW discussion.
I don’t want to take things further off track, but I just wanted to point out some wonderful irony: when reading your blog through google reader, Google decided that your post would be the *perfect* spot to place an add for a wow gold sellering company.
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I’ve declined to start playing WoW because of just this problem. Many friends have tried to get me to play; one even used the argument, “But we live so far away and this is the only chance we’d get to talk to one another!”
Sorry, dude. Me and WoW is like an alcoholic with booze. He can’t have just one drink, and I can’t play for just one hour. I like you and all, and I wish we talked more, but I just can’t do it.
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I just play a completely paid for Age of Empires II game and whomp on the computer when I feel like vegging out for a while. Not quite the “challenge” of the more modern games, but completely free and no additional monetary cost.
Of course the time spent still costs, but that is a whole other issue.
Being OCD is really the root issue on the latter….
Brad
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This is really a common trap for most people. If we look at it from another angle, for example, you spend money buying a book. If the book turn out to be not interesting, we tend to finish reading it too. But those ebook that you might have downloaded some where, which is free will forever sit in your hard disk without being opened after many years.
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Great blog, JD – one of my writing interns just sent me over a blog about sunk cost (after I loaned her my signed copy of Tom’s book) so it was funny to see them both in your post.
The thing about sunk-cost is that sometimes, it works in our favor and so it is hard to be as careful with it as we should be. Or rather, because we don’t always evaluate the past clearly, what we think is a sunk cost may not be.
Take marriage as a classic example. We know that couples that have been through hard times together and survived them tend to be able to use that shared experience to stay together later on. After a bad fight with your wife, you could say “Man, this is terrible, I’m married to someone I hate, I should cut my losses.” Fortunately, sunk cost swoops in to remind you that you’ve already sunk a bunch into your relationship, and it’d be a shame to lose all that effort by leaving now. And when you’ve calmed down, that sunk cost will have kept you in a marriage that probably isn’t such a bad one.
So the real question becomes knowing when sunk costs are hurting you and when they are keeping you in something that you’ll be sad to lose. You figure out how to know that, you let me know. *grins*
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Hi JD, this is just what I was looking for to kick-start a convo with mi esposo. My personal example of a sunk cost: We already own a timeshare (excellent value, we love it, the big money was “sunk” all right but will pay off for decades in high-value vacations). Last year I bought in to a points system with a different “vacation ownership” company. The program doesn’t work as described and we haven’t used it at all. I’m going to “sell” i.e. get out of it. We did get two nice free two-night stays at linked-in resorts, but the money I put down is gone, baby, gone. Doesn’t mean I should keep paying the monthly to keep the points – if I can’t use ‘em like I want ‘em, that “sunk cost” just gets bigger. So all y’all gamers out there … um … obsess much?? … try not to assume that an article that mentions WoW is *about* WoW, mmmkay?
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