Speaking specifically about the Tropicana ad for a moment- the ‘new’ design looks like a generic product to me. I would imagine that’s why sales dropped. And it obviously isn’t recognizable like the original packaging. What a dumb move!

So I stopped buying their juice and switched to the best frozen concentrate I could find. I save a ton and it’s close enough in flavor. Still, I’d be tempted by my old favorite, with that fat juicy orange. Recently I noticed the new generic packaging and actually though “well, I won’t be so tempted now.”

I hope they lost 20% of their sales. Not because their new package is stupid (which is it) but because they had such a lame excuse for shrinking their product and not their price.

(OK, note: I saw the employee comment above and will not be happy if their stupid choices cause good people to lose their jobs).

Simply Orange is it’s own unique brand (owned by Minute Maid). Tropicana Pure Premium is a brand extension of Tropicana (or brand dilution, depending on who you ask). Read “Marketing Warfare” and you’ll understand this battle was over when it started.

Notice how you probably didn’t know Simply Orange was owned by Minute Maid and they didn’t call it Simply Minute Maid. They created a simple position that Tropicana would have to compete with it’s other brand extensions to defend.

Of course, the effect of advertising doesn’t always lead to a product purchase. Even if direct forms of advertising aren’t effective on an individual, a collection of forces can shape behavior so that one purchases the product. That’s a form of advertising/marketing, even if the company itself wasn’t initiating or funding the medium. But companies hope that with enough exposure and a variety of factors, you’ll purchase their product–even if you “see through” some hokey advertising. And in the end, they don’t care so much about specific individuals purchasing their product as long as those individuals add up to significant market share.

We can’t escape advertising and marketing unless we go back to preconsumer culture. But we can certainly be critical of it.

And with juices, I tend to find that the generics don’t have as much taste, seem watered down. Maybe that is Marketing, too, but I don’t think so…

Although just pouring a glass of juice is easier, I’ve turned the task of peeling the orange (or cleaning & cutting the strawberries, etc.) into an enjoyable experience for all my senses. Thank you Tropicana marketers.

I’ll buy generic where I can, but in some cases I just won’t. I suppose through trial and error I have found brands I like, and naturally stick to, especially when their ads are all over the place.

As I get older (and am committed to paying off debt and securing a financial future for myself), I’m learning to take trends and the advertisements that go with them with a grain of salt. Even items that aren’t trendy, and are simply advertised like crazy, I don’t necessarily have to buy, or even WANT to buy.

I bought this recently because I had a $1.00 coupon & then it was doubled so I got the juice for 50 cents. Everyone in the house noticed the packaging change & the difference in taste for the 50% less sugar. Also, I noticed that instead of a half gallon of OJ (64 ounces) there was only 59 ounces, although the packaging size looked comparable to regular Tropicana container. So in reality you are paying more to get less juice/more water.

As Jimmy noted though, the first change to catch my eye was that it no longer states “Light and Healthy”. I would’ve assumed that it was a slightly different product. But I would not have assumed it was a lower grade product.

Shirley

I purchased a carton of it every week for the last couple years and then, when Tropicana introduced their new packaging, it totally vanished. I checked the nutrition labels on all the new cartons and to my dismay, NONE of them had the reduced sugar and calorie count of the Light and Healthy that I was used to purchasing.

Perhaps there was actually more than just a branding change after all? I honestly don’t think that the two products in J.D.’s picture are the exact same. Same brand, yes, but same contents, no.

The old Tropicana package has a fresh fat juicy wet orange on it. You can just taste that cold flavorful orange juice quenching your thirst. The new Tropicana package looks bland and tasteless. It almost looks bland enough to carry over to the juice inside, at least from a psychological standpoint. Also, the new packaging has a ‘generic’ feel to it. It feels ‘cheap’. If they were going for a high-end minimal feel, they failed, and instead ended up with a cheap generic store-brand orange juice feel. I’m glad they’ll be bringing back the old packaging.

I’m a lover of Crema Novi, which is a fantastic nut and cocoa spread, much better than the famous Nutella – it’s the only one which contains real hazelnut oil instead of palm oil.
Well, the packaging has been this one for years http://acantho.flashgiovani.it/mangiare/imgman/cremanovi.jpg – then it was changed to this http://photos-h.ll.facebook.com/photos-ll-snc1/v1956/36/26/1459762367/t1459762367_174559_1282.jpg which is more modern, attractive and “feels” more (I think!) like hazelnut. Well, the quality hasn’t changed, but guess what, when I find the old package and the new one, I always prefer the latter…

I also hate the “new” packaging, because it does look generic. I like the “orange” on the box and distinctive Tropicana look. (I’m not particularly brand loyal, however and probably prefer MM country style, if they still sell it.)

I also decidedly don’t like the new pepsi logo.

I recently purchased some of that orange juice BECAUSE of the new packaging. I hated the old box because it was too noisy; there was so much shit going on! This box is simple and looks just like a box of orange juice, nothing else, which is what I want. It also helped that at the time, it was the cheapest of the “just orange juices” in the store.