This is a guest post from Karawynn, who writes about personal finance at Pocketmint. Karawynn is a potential Staff Writer for Get Rich Slowly. Karawynn has been blogging since before “blogging” was a word.
About a mile from my house there’s a slightly shabby strip mall housing a Dollar Store, a Ross Dress for Less, and something called a ‘Grocery Outlet’. For two years I’ve driven past that sign — on my way to Costco, Fred Meyer, and Trader Joe’s — without ever giving it a second thought. I’ll pick through thrift-store racks for clothes, sure, but I’m a snob about food, and ‘Grocery Outlet’ smacked of discards and dregs.
After six months of only part-time employment and a pared-down budget, though, I start eyeing the sign more speculatively. One day I gather up my cloth bags and my determination and head over to expand my grocery comfort zone.
Inside the Grocery Outlet
The building is old, with scuffed tile floors and aged metal shelves. The shopping carts are battered cast-offs from other stores. But the lighting is bright and everything is clean. The warehouse-style setup, stacked cardboard boxes cut open for access to the cans and boxes inside, is familiar to anyone who shops in a club like Costco or Sam’s. My fellow shoppers are a cross-section of ages, races, and economic classes; the only thing I don’t see is someone in a business suit. That’s typical of Seattle, though — not even Whole Foods gets customers in suits.
Making the circuit of the store, I discover all of the categories that one might expect from any supermarket — canned goods, produce, dairy, snacks, frozen foods, household cleaners, beauty products, paper goods, pet food, vitamins, and so on.
Only the service counters, like seafood and deli, are absent. Everything is well-organized by type and the displays, while low-tech, are tidy. Some of the items are there for obvious reasons, like dented cans or corner-crushed boxes; others are a mystery. I warily check ‘best-by’ dates but find nothing alarming.
I recognize a lot of brand names, but there are unknown labels too. I am surprised by the number of ‘organic’ offerings, bemused by the aisle of random toys, and startled again to see a wall of discounted wines. The cheapest is $2.99 but some are close to $20 per bottle; I am not enough of a wine connoisseur to assess the savings. I do take home a German Riesling for $3.99. It turns out to be quite good, at least to my uneducated palate. When I come back the next week there are only three bottles left; I hoard them all.
The Island of Misfit Foods
Imagine a grocery store that sells only loss leaders, and you’ll have a pretty good idea of what shopping a salvage store is like. There are no ads, of course; every visit is a surprise. A Seattle Yelp contributor calls Grocery Outlet ‘The Island of Misfit Foods,’ which is as apt as it is funny. Most of the offerings are one-time bargain purchases; once the current stock is gone it’s replaced with something else entirely. One week I snagged two cartons of perfect large organic brown eggs for 99 cents per dozen; another time they had no eggs at all. The ice cream selection might be pints of Ben and Jerry’s or something labeled in Spanish.
This particular store is clearly making an effort to function as a regular grocery by keeping certain staples — such as milk, cheese, a cross-section of produce — always available. Prices for these items are equivalent to common grocery loss-leader or sale prices ($1.99 for a gallon of milk, $1 for a one-pound bag of pre-cut carrots). One oddity is that all produce is sold by the piece, with no scales in sight, making it difficult to compare loose items like broccoli or squash that are elsewhere priced by the pound.
There’s a clear distinction between what I’ll call the ‘stock’ produce and the ‘deal’ produce, however. ‘Deal’ produce comes in much greater quantities and rotates as unpredictably as anything else in the store, and can be a much better value.
As you might expect, produce is also the most hit-and-miss category, quality-wise. I saw avocados that looked nearly mummified, and bought jalapenos that tasted like bell peppers, inexplicably lacking any hint of heat. On the other hand, I found perfectly good red, orange, and yellow sweet peppers at 50 cents each, which knocked my socks off. (For comparison, the best sale I’ve ever seen was $1 each, and $2-$2.50 is typical.) I walked in last week just as they were setting up a luscious display of Driscoll’s organic raspberries at $1.50 per 6-ounce carton. I don’t usually pay the premium for organic groceries, but this was a steal, comparatively: later that day I saw the exact same size and brand at a regular grocery for $4.49.
If you also shop a warehouse club and have the ability to store large quantities, you’ll find that some items are still cheaper that way. Grocery Outlet has one-pound bags of frozen edamame for $1.29; I buy a 6-pound bag at Costco for $6.99, or $1.17 per pound. It helps if you keep a price book (or have an exceptional memory).
My grocery needs skew heavily toward fresh and frozen items and away from the ‘shelf-stable’ cans, bags, and boxes that of course make up most of a liquidator’s stock, but I’ve found plenty of pantry items I could use: cans of olives, vegetable broth, Heinz ketchup, a box of Kashi cereal at $2.49. Right after I started making my own bread I found five-pound bags of whole wheat flour for $1.99 each, 46% cheaper than the best local grocery price.
Locating grocery liquidators
I don’t see Grocery Outlet wholly replacing any of my current stores, but it’s earned a solid place at the front of the rotation. I’m accustomed to checking the loss leaders and produce sales each week, then planning meals around what’s cheap; this is just an extension of that strategy. A chat with an employee reveals that my store gets shipments on Mondays and Fridays; produce and frozen foods come in Monday morning and are on display by early afternoon.
How do you find an ‘Island of Misfit Foods’ near you? In the western states, try Grocery Outlet’s web site. Otherwise, gnivas.com has a list of salvage food stores organized by state. (Call ahead though, as some of the listed stores have gone out of business.)
If neither of these turn up something in your area, don’t give up — there are thousands of independent stores not listed here. Try searching the web for your location plus ‘grocery surplus’, ‘grocery salvage’, ‘banana box’, ‘discount grocery’, or — if you live in Ohio, Pennsylvania, or Indiana — ‘Amish grocery’.
Most grocery liquidators are independently owned, and even the chains like Grocery Outlet are independently operated franchises. So your local store may be quite different from mine. It’s worth checking out, though, even if you’re a food snob like me.
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really cool article! went to the site you mentioned for finding grocery salvage stores and surprise, surprise!! My area has none. In fact, my state isn’t even listed. One of the neighboring states is but everything is at least a 3 hour drive from my house. figures. anyway, it’s a great idea!
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I have to agree with Tyler Karaszewski; I didn’t find this post valuable. It seems like a pretty simple concept for such a long post. It also seems like one of those common sense things, like, “wash your clothes — you can use them more than once!”
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I am one of those generally tired of save-on-groceries stories; however I found this one intriguing (never heard of Grocery Outlet) and well-written. Also, obviously useful to enough people to be worthwhile. Thanks Karawynn & JD.
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Unfortunately, my area does not have any grocery outlet stores. But I have lived near them before and loved them! Just like with other stores, you get to know which ones have the best prices if you were there enough. I had a problem with shopping too much!
Regardless, I enjoyed your article and the title. I love the reference to one of my favorite Christmas specials
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Here in the Baltimore metropolitan area, we have a discount grocery chain called Aldi’s. It’s fantastic! Milk is at least $1.00 cheaper per gallon. Cheese is half-price of the other grocery stores. Eggs have been running 85 cents to 95 cents a dozen all summer. Toilet paper is at least $1.00 cheaper for 12 rolls than Walmart. They also have fresh in-season produce at much cheaper than other stores. Plus they have interesting and cheap specials on clothing, bedding, backpacks, all kinds of things. My sister tells me that even though the special prices are advertised as starting on Sundays, it pays to go earlier because on sale items seem to be put out as soon as they arrive and may all be gone on or very limited by Sunday. The good news is you can still save money on groceries there anyway. I’ve averaged paying about $10.00 per bag (a regular plastic grocery store bag, not a specialty reusable bag) of regular groceries and dry goods. The only thing that was not a good deal was their laundry detergent or their paper towels. The meats are good prices but the beef cuts just don’t look like what they are labeled on the package. The frozen poultry and fish are great prices, though.
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I loved Grocery Outlet when I lived in Coeur d’Alene, ID. Never knew what bargain you’d find. 64 ounce V-8
was fairly regularly there @ 1.99 vs. over $4 at other
grocers!
Also, they had a 20% Senior discount on Wednesday AMs.
Their canned fruits and vegetables were generally the
lowest around.
To RB@ Rich, Grocery Outlet is HQ in California; lots
of stores there. They started in the Bay Area right
after WWII and I believe today they are completely
debt free.
By all means SHOP THEM!
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I’m not aware of any such stores in the area I live in, and a general web search, as well as a search on the sites in the post turned up nothing close by.
Does anyone know of outlets in the Atlanta area? And if so, what do you think of them???
Thanks!
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Amy #50, you might want to take a look at JD’s reader survey (July 12). Please read the results, particularly on the subject of frugality (72.6% come here for tips on frugality).
I agree with a previous commenter who said this blog could use more estrogen. The comment section could do with a lot less snobbery.
Thank you, Karawynn, for sharing your experience with Grocery Outlet. We have one not too far from us, and I’ve always wondered what kind of place it is. In fact, this is the second time in recent days I’ve read good things about Grocery Outlet. I’ll make a point to stop in and see what it’s like.
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We have grocery outlet in nearby area, I should check it out. I have tried Ranch 99, Mexican and other ethnic stores of cheaper and reasonable deals on vegetables, fruits and ethnic items.
Zengirl
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Cool. Someone else calls it the “Gross Out.” Grocery Outlet is one of my favorite chains of stores. There are four locations between my home and work. If you have checked out a Grocery Outlet store and weren’t impressed, try a different location if there is one near by. There is one store that is dark and nasty and never seems to have anything that I want to by. I went to that location twice but never again. The other three are clean and have great deals. They have the best deal on cheeses. I recently got a wedge of sage derby cheese for $2.50.
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Alas, there are no such stores listed around me. Overall the concept is intriguing. I currently use a mix of Sam’s and local stores. I really like the conversational style of Karawynn’s writing. Feeling like J.D. has let us in on a secret that has helped him is what keeps me checking GSR. GSR has provided many ways to improve quality of life and at the same time save money.
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Great post on getting the most out of your grocery budget.
We have a grocery store near our house that is super shabby, but offers deals on bulk foods, and near or out of date pantry items.
It’s definitely hit or miss. I’ve gotten pantry items from Trader Joe’s, organic crackers and the like, for $1 or less.
The best part though is that we can walk to it. And in the same shopping center we have an Indian market, an Asian market and a Middle Eastern market AND Goodwill! It’s a veritable paradise for frugalites and foodies alike.
Make sure to ask neighbors and friends, and keep searching if nothing comes up in a google search. Our market doesn’t come up under grocery outlet, or similar searches.
Great article, Karawynn!
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>> @10.RB @ RichBy30RetireBy40
>> Don’t have one of these in California.
Not only is Grocery Outlet is here in California
…see
http://www.groceryoutlets.com
… but also many 99c Stores sell food, cheaper sometimes than FoodMaxx…
http://www.99only.com
http://www.foodmaxx.com
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Being that I worked in the grocery business for 4 years, I understand your pain. It’s usually great to google for local farmers markets. Groceries are such a costly thing that we all need to adjust based on our own preference. I shop local and cheap. Others enjoy the finers thing.
Good luck to all!!!
Dave
LifeExcursion
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Kevin: I did one superfast web search and found ‘ATZ Salvage & Variety’ in Atlanta. There may be others — try the Google search suggestions at the bottom of the post.
Darwin, AJP: I live in far north Seattle, too far to trek to MacPherson’s regularly. I envy your proximity!
It’s nice to hear stories from both the Grocery Outlet old-timers and the folks who, like me, have been skeptical but might give it a try. Thanks everyone!
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JD — I hope you find somebody better for this staff writer idea than either of the articles so far, or you’ll be losing readership.
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We have discount stores/outlets like that in Italy, most famous is German Lidl. There’s one in my city, but it’s a quite depressing place. This one sounds more inviting.
The prices are very good though – of course. Medium price is €1 for item.
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I usually don’t leave comments and I usually don’t like articles on how to save on the grocery budget.
This article however, especially since it’s by a prospected staff writer, promted me to say something.
I really liked the article! Altough a little detailed for my taste, it get’s the point across real well. Living in Europe I have no opportunity to visit an outlet grocery store but we have things that are similar to the concept and I’ve been buying there for some months now. Even their generic items are often wonderful quality and for a fraction of the price of the brandname items at a ‘regular’ grocery store.
Sure, I’ve bought some misfits. But you live and learn and in the meantime we’ve shaved about 30% off our grocery budget!
Thanks for the great post.
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JD–Some of your readers are real jerks!
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#10 RB – Thanks to #63 Seeking Lemonade for setting your sass straight. There are about 75 GO’s in CA.
#20 Esther – Winco is the best! Great for bulk foods. They have a huge number of items in the store in both regular and warehouse sizes. They take coupons and they are employee owned. They pay very competitive wages. Hint: Green price tags indicate temporary price reductions. I generally avoid their Health & Beauty Aids section: better prices/deals available elsewhere, including GO. Cleanliness of stores varies, early in the day is best, just like most places.
#26 The Tim – Amen, brother! Always check the expiration dates at GO.
#29 KSR – Lighten up already! If, for example, you can’t tell what kind of area you’re in by observing the visual clues around you, I fear for your safety.
Karawynn – Plan a trip to include a long stop at Winco, it’s worth the drive. Bring your coupons, your price book, your pantry list and a large ice chest. You will want to stock up. See my notes to Esther – you won’t be disappointed! Very nice post, by the way.
Regional Note: I kept finding amazing deals & better prices at the Berkeley, CA store on Fourth Street. I asked and was told that the buying offices are there, so lots of items are there and nowhere else. Check your region to see if there are local buying offices and shop that store if feasible for even more bargains.
Wine Note: I once found a wonderful red that blew the cork out of Two-Buck Chuck. Of course it was gone when I went back for more. I called every GO that was reasonably accessible to me, a friend or family member. I finally found six cases of it in a store near my sister’s house – they had forgotten to put it out! I bought two cases at $3.00 a bottle. Delicious!
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On a semi-unrelated note – I visited Karawynn’s Pocketmint site and she has some interesting posts on credit cards – so for you guys that weren’t overly interested in the grocery story, maybe check out her site and see what else she does. Her credit card “trilogy”, if you will, is worth a read.
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Interesting, that site had a bulk spice store listed that has dirt-cheap spices. Check out the MA listing. (Unfortunately that’s the only one.)
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I vote for ALDI, as far as grocery store chains go. In fact, the last I heard, ALDI, which is a discount grocery store chain, profited the highest among grocery store chains worldwide. They do it by operating with very low overhead. For example, plastic bags are not free and they don’t employ people to return shopping carts; they instead require you to use a quarter to get a cart and in order to get your quarter back you must return the cart.
Every time we go, we find extremely good deals. After a while, you figure out what types of food taste good and go specifically for them. For our other shopping, we coupon-clip and go to warehouses. It works well.
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Count me in the group who enjoys the practical posts like this more – the ones that give concrete ways to “get rich slowly”. I usually skip over the ones that deal with psychology and sound at all motivational.
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There aren’t any outlets near me, but your post was interesting. I’ll have to keep an eye out in my travels.
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I love the grocery outlet in town. It’s fun to try new local wines (Sonoma and Napa County) at rediculously cheap prices. My husband and I did a lot of research on the wines there and found an AMAZING cab for $4 which is normally sold for $20 – and bought cases for it for our wedding wine. Yessss, bargain!
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I live in Oakland and we’ve got a Grocery Outlet – I’ve only been in there once, but perhaps I’ll give it another whirl! I think it would lead me to impulse purchases – wine, particularly – but I suppose I could just budget for that and call it good.
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Very informative, practical article. Well done.
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This is my favorite of the guest posts. Karawynn has a great, engaging style, and I found this post really informative.
Like Karawynn, I had never been inside an outlet-type grocery store. Now I feel like I have, and I’m intrigued. Will it be my primary shopping place? Probably not — but I’ve learned intriguing detailed information that has definitely opened up a new possibility for me.
Well done Karawynn!
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Thanks for posting this great guest blog! I love Grocery Outlet, and have been shopping at our Central Washington store since I was a child.
The finds vary, and I’ve learned to stock up when there is an excellent price. It’s one of the best places to buy coffee (if you aren’t picky on brand) and creamer.
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Great article! I own one of these so called ‘misfit’ grocery stores in Dexter, MO. I can appreciate all comments about this article also. It seems like the most common concern about shopping at these discount grocery stores are the ‘sell by dates’ on the canned and boxed products.
I think it’s mostly the thought of eating something that is ‘out-of-date’ that bothers most people. In reality these dates don’t mean much. The USDA required canned food manufacturers to put expiration dates on products in 1995. Studies prior to 1995 showed that properly canned food may last for decades. Simply put, if a can don’t loose its seal, not leaking or swelled, it’s not bad. For example, the military wanted to know if it needed to dispose of the hugh storage of ‘C’ rations. Their study showed no need to dispose of billions of dollars in canned rations! Myself and many other soldiers, in the 60′s and 70′s ate rations dated in the 40′s! Now my comment about the quality of these foods; I gained weight on these military rations so I guess the quality wasn’t all that bad after 30 years!
The dates now on cans or boxes are required by the USDA. It really worked well for the manufacturers because that caused people to start literally throwing away perfectly good food and they are in business of processing consumable food. Since it was a requirement and they had to have a sell by date. They simply pulled about 2 years out of the air as the date they would use and they also make it clear that these dates are not ‘safety dates’ but mostly pertain to quality, These dates were not based on any research. There are no standard for this and except for infant formula and some baby foods, product dating is not generally required by Federal regulations.
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I have an outlet near my house and I usually shop there first. Then whatever I don’t find, I put on my list for my usual grocery store. It is a good idea to know the prices of most items you are interested before you buy them from the outlet store. I have had a few cases where an item I wanted was literally a penny difference in price. I had a coupon for it, so it made NO sense for me to buy it at the outlet. I simply bought it at my regular grocery store and used a coupon with it and got it for less. Know the pricing. That helps alot in comparison shopping in general.
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