Goals Are the Gateway to Financial Success
Published on - October 5th, 2009 (Modified on - December 29th, 2009) (by J.D. Roth) This is the second of a fourteen-part series that explores the core tenets of Get Rich Slowly.

Yesterday I completed my first marathon. It didn’t happen exactly as I’d planned, but it happened. Instead of running 26.2 miles, I walked the entire course. Some might view this as a failure. Not me. I’m ecstatic to have finally, at the age of forty, met one of my life-long goals.
Though I had hoped to run the marathon, training injuries the past two years thwarted me. Instead, I walked the Portland Marathon in six hours and 54 minutes. Chris Guillebeau from The Art of Non-Conformity walked the first nine miles with me, and Mac from Get Fit Slowly joined me for the final 8.2 miles. Though it didn’t happen the way I intended, I accomplished my goal.
What does my marathon experience have to do with personal finance? Everything. The journey to financial success is not a sprint — you are not going to get rich quickly — but a marathon. It doesn’t matter how swiftly you pay off your debt or save for retirement. The important thing is to actually make the effort. If you don’t start, you can never finish. To know where you’re going, you need to set goals.
Goals are the building blocks of success
I used to be lukewarm about goals. I’d set them, but could never seem to meet them. They seemed so far away, so difficult to reach. Or a few months would pass and the goals that had once seemed so appealing no longer really mattered to me. So I stopped setting goals. I lived life without intention.
As a result, I came to view myself as a failure. I had always wanted to be a writer, but I rarely wrote. I wanted to retire early, but instead I was deep in debt. I wanted to be fit, but I was only growing fatter every year. Without goals, I wandered aimlessly through life.
Over the past few years, however, I’ve come to understand that goals are the building blocks of success. Goals provide direction. They help you steer your life toward the things that matter most.
Since starting Get Rich Slowly, I’ve set a variety of financial goals. In nearly every case, I’ve met or exceeded my own expectations — often by a long way. For example:
- I set a goal to pay off my non-mortgage debt within five years. I eliminated all $35,000 in debt in just 39 months.
- I set a goal to build a $10,000 emergency fund in one year. Instead, I saved nearly $20,000.
- I set a goal to make $1000 a month from my website. Instead, I made enough that I could quit my day job and blog full time.
- I set a goal to fully-fund my Roth IRA every year. I’ve also been able to set up and fund (to various degrees) a self-employed 401(k).
Setting these goals was not enough. I had to work at them. Sometimes the work was hard. But without having set the goals in the first place, I would never have been able to achieve them. I would still be wandering blindly in the financial desert. I would still be working at the box factory, deep in debt, spending my entire salary, and wondering when things would get better.
The power of intention
In 1951, William Hutchinson Murray wrote the following about setting and pursuing goals:
Until one is committed, there is hesitancy, the chance to draw back. Concerning all acts of initiative (and creation), there is one elementary truth, the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then Providence moves too.
All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one’s favor all manner of unforeseen incidents and meetings and material assistance, which no man could have dreamed would have come his way.
I learned a deep respect for one of Goethe’s couplets: “Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it!”
From my experience, this is absolutely true. I am no fan of the “law of attraction”, yet I do believe that when you commit your entire self to the pursuit of a goal, you begin to notice unexpected chances and opportunities.
The road to wealth is paved with goals
Setting financial goals is no different than setting other goals. It’s important to take all goal-setting seriously, to put some thought into the process. Here are some techniques — some of which I’ve shared before — for setting smart financial goals:
- Determine what is important to you. Money doesn’t bring happiness; pursuing goals and experiences that are aligned with our personal values brings happiness. How can you be sure your spending is aligned with your personal values? By setting goals. I’ve had great success using George Kinder’s three questions to crystalize what is important to me. This, in turn, helps me set meaningful goals.
- Look forward, not back. Base your goals on the future, on what you want to accomplish, not on where you’ve already been. This forces you to think outside the box. Don’t worry about past failures. Concern yourself only with what you want to accomplish in the future.
- Take one step at a time. It’s vital to break large goals into smaller ones. If you focus too much on the Big Picture, you may become intimidated and give up. You eat an elephant one bite at a time. So too with goals. Once I decided to pay off $35,000 in debt, I shifted my focus from the big number to the smaller steps along the way. I made incremental progress. If you’re pursuing a big goal, break it into small components.
- Keep your goal in mind. One way to do this is to advertise to yourself, perhaps using the techniques described at Take Back Your Brain. Regularly remind yourself of why you’re doing the things you’re doing — but don’t obsess over the Big Picture.
- Use an accountability partner. In June, GRS reader Kinley shared her system for meeting financial goals. She and her sister serve as accountability partners for each other. They’ve shared their current financial situation and future goals. Every month, they review their progress together. An accountability partner — whether sister, friend, or spouse — can help you keep on track.
- Be patient. Progress toward your goal can seem slow at first, but will accelerate with time. Things will get easier. You’ll learn new techniques. You may receive support from unexpected sources. Together, these things will help to accelerate your success.
- Don’t let setbacks derail you. It can be discouraging when your goal seems to have been thwarted. You save a $5,000 emergency fund only to have your car totaled by an uninsured driver. You start a new busines and a big-name competitor moves in down the street. You get your debt snowball rolling and your credit card company changes your terms. When setbacks happen, don’t give up. And if you make mistakes, just get back on the right track. Persevere.
For more specific advice on pursuing long-term, medium-term, sort-term, and immediate goals, check out this three-year-old post about making a wish-list of financial goals.
Goals made simple
I think maybe Chris Guillebeau said it best while we were walking the marathon yesterday. We were at the three mile mark when he remarked:
You should define your goals and align your spending around them. If you get clear about what you value — what you value, not anyone else — you’ll accomplish more and live a happier life.
I liked this so much that I stopped to write it down. (Yes, I carried pen and paper with me while walking the marathon. So sue me. I’m a writer.) Goals are important; they’re the gateway to financial success.
This is the second of a fourteen-part series that explores my financial philosophy. Other parts include:
- Tenet #1: Money is more about mind than it is about math
- Tenet #2: The road to wealth is paved with goals
- Tenet #3: To build wealth, you must spend less than you earn
- Tenet #4: Pay yourself first
- Tenet #5: Small amounts matter
- Tenet #6: Large amounts matter, too
- Tenet #7: Do what works for you
- Tenet #8: Slow and steady wins the race
- Tenet #9: The perfect is the enemy of the good
- Tenet #10: Failure is okay
- Tenet #11: Financial balance lets you enjoy tomorrow and today
- Tenet #12: Nobody cares more about your money than you do
- Tenet #13: Action beats inaction
- Tenet #14: It’s more important to be happy than to be rich
Look for a new installment in this series every Monday through the end of the year.
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As an avid runner, goals definitely are essential to success. The key invariably is not allowing yourself to stray from your objective goals. And I cannot agree more with the analysis and the connection drawn in the post.
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Great post–put simply, key #1 is to know what you want (as mentioned). Key #2 is to know how you want to get there (as mentioned). Key #3 is to let nothing stand in your way.
Its as simple as that.
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Thanks for this post I needed a bit of inspiration today. And to the readers, all good points. I’ll admit I couldn’t read all 52 of them, though I know that each of them are appreciated.
May you enjoy and relish the moment of your success!
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I’m ready to take on the world after this post! Very insightful and inspiring stuff, thank you!
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J.D.,
You say that in the past you used to be lukewarm about goals and never seemed to meet them. Do you think you’re better at following through today, and what did you do differently that did get you at your financial goals?
That would be an interesting story!
(I am aware there are already many tips in your post, such as using an accountability partner, etc., but is that really all that is needed, in your experience?)
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Congrats on finishing the marathon! I ran a marathon two years ago and it was one of my toughest accomplishments on a mental level. You have to keep pushing yourself even if you feel like you can’t continue. The same mentality can be applied to personal finance. Also, I probably would never have gone through with running the marathon had I not told all my friends and there were people holding me accountable.
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Running a marathon and achieving your financial goals makes a great comparison. In fact, sports and life in general have a lot in common. Set a goal, perservere through the valleys, stay focused on the peaks, and keep moving forward. That’s why I’ll always encourage my kids to participate in some sort of sports activity. You can learn a lot from athletics!
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This reminds of the principle “Begin with the End in Mind” from The 7 Habits of Highly Effective People by Stephen Covey. It says basically the same thing you have said but through a different perspective. I remember the example it used was building a house. Before you even nail your first piece of wood, you create a blueprint. In creating that blueprint you think about all features you’d like to have in your house, perhaps a screen roomed for reading GRS on cool fall days. You basically create the entire house in your mind before its even embarked on. Goals should be formulated the same way, you should create the goal in your mind then imagine all the emotions and feels of reaching that goal. See the goal clearly in your mind. You can then create a blueprint, small accomplishments that lead you to your ultimate goal. I’m sure JD had very distinct milestones to accomplish before he performed the marathon. This is a simply, but important process. Visual, emotionalize, then realize your goals.
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Finance Answers,
Thanks! That may actually be the answer to my question above.
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Congrats on completeing the marathon!
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Good advice. For me I need to make my goals really small (at first) – stepping stones. I find it difficult to achieve the goals I set (because I am lazy, I guess), so I need really small stepping stones that I can achieve with little effort but will make me feel proud of myself. Then I can see myself advancing towards my goal and I will become more motivated and feel like I can accomplish more.
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