A new study out of the U.K. confirms what many of us have already learned: Money only makes you happy if you have more than those around you. According to the London Telegraph:
Despite the vast improvements in general standards of living in the past 40 years across Britain, ‘keeping up with the Joneses’ is still our biggest aspiration, the findings suggest.
Researchers have found that owning a fast car, a large home and having a good job may only make you happy if those around you are less well off. The pursuit of wealth is leading more people to work longer hours as they seek to pay their mortgages and climb the social ladder. Dr Chris Boyce, of University of Warwick’s psychology department, said Britons were victims of chronic dissatisfaction.
Americans are victims of this same chronic dissatisfaction. It’s too easy to compare ourselves with those around us. (And television gives us a chance to make false comparisons: We see what “normal” people have in commercials and in various programs, and we subconsciously begin to want these things too.)
But even if you know that you oughtn’t compare your life with others, it can be tough to exercise self-control. It’s easy to get swept up by materialism, especially if all of your friends are into it. (If they all have iPhones, you want an iPhone. If they all wear expensive clothes, you want expensive clothes.)
If you want to wave good-bye to the proverbial Joneses — the ones you’re always trying to keep up with — you have to quit paying attention to them. You have to make a conscious effort to not care about what they own and do. Instead, focus on your goals and your needs. What you want or need to own shouldn’t be defined by what other people have; it should be based on what you want to do in life, and what brings you intrinsic happiness.
Ask yourself at what point you’ll have Enough:
- If you have five more DVDs, will that be Enough?
- If you complete your collection of Patrick O’Brian novels, will that be Enough?
- If you buy three more sweaters, will that be Enough?
How much is Enough?
Only you can answer that question — and the answer may change with time. But until you spend some time contemplating Enough, you’ll always be tempted to buy what your neighbor buys — to keep up with the Joneses.
The great thing about deciding you have Enough in your life right now is that this also helps you have Enough in the future. If you don’t need to spend your money to buy things (because you don’t want things), you can use your cash for saving and investing. That money will then be there to assure you have Enough when you’re older, too.
Nearing Enough
Kris came to me yesterday afternoon. “Your birthday’s tomorrow,” she said, “but I didn’t get you anything.” (Today I am 41.)
“That’s fine,” I said. “I don’t need anything. Just be sweet.”
“I’m always sweet,” she said. Then she added, “Are you sure?”
“Yeah, I’m sure,” I said. “What more could I possibly want? I have everything I need. We’re having friends over this weekend [for a bacon-themed party]. A birthday present would just be more Stuff, you know?”
Kris thought for a moment. “How about I go to work late so we can go out to breakfast together?” I really like going out to breakfast, but it’s just not Kris’s thing.
“Perfect,” I said. “That sounds like a great birthday present.”
I don’t want to pretend I’ve licked all of my wants. I still want things. (I just ordered an iPad, for goodness sake!) But I’ve reached a point in my life where I really do have Enough, and I know it. The only thing I really need more of is time, and there’s no way to buy that!
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Happy Birthday, JD!!
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I really like this point of this article. I agree 100%, I think we look at our friends and relatives and that competition comes out and we want to have more “stuff” than them.
At the end of the day, the vast majority have more than they need. If you go outside the USA this is very evident.
Very timely, thanks.
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Happy Birthday!
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It is the eyes of others and not our own eyes which ruin us. If the whole world were blind except myself I should not care for fine clothes or furniture.
-Ben Franklin
Too many people allow their net worth measure their self-worth. Contentment and “enoughness” are essential to making the most of life.
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Happy birthday, JD!
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Happy Birthday.
Have you ever read John Bogle’s book Enough?
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Happy 41st! Comparing myself to others has put me further behind financially than I care to think about. I am currently in “keeping up” remission now (reading your post for 2 years has been a huge factor) but the reminder today was appreciated! It is too easy to slip back into old patterns. Thanks again for GRS and the huge impact it has had on my life.
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First of all “Happy BDay!” My husband and I don’t exchange gifts anymore as we feel that that we really don’t have any needs/wants at our age (we’re in our 50′s), but every year we go on a nice trip to the Carribean and we count that as our “gift.” Occasionally, we might do a night out in NYC, a concert or some other special event where we can spend time together doing something we enjoy.
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Totally agree!
I have learnt that the more you compare yourself with others materially, the more likely you are to be resentful at them if you fail to acquire what they have.
And yes! it is a self control decision.
Happy Birthday!
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What a great article.
If money only makes you happy when you have more than those around you, it sounds like even more of a reason to buy less stuff and save the money!!
I live in a neighborhood where the housing costs are quite below what someone I make would typically live in. It’s nice having an average car and fitting in. It’s nice not having an HOA. It’s entertaining and amusing to see some of the character of my neighbors. Driving through my neighborhood is nothing like the sameness of some old cookie cutter suburb!
My little old home is more than Enough for me. Sure, I visit friends in fancy houses and they visit my house and call it “quaint”, but hey, my house is paid off and that sure leads to greater happiness and security in my opinion.
Happy Birthday, JD!!
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I totally agree, and I wish it was easy to convince others.
My family doesn’t understand why I don’t want things for my birthday, and why my SO and I don’t really do gifts and such for birthdays and holidays (only if there is something we really know the other would like). They just think of it like, “But, but you just have to get somebody something for their birthday!”
Have a happy birthday.
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Happy Birthday!
Last year, both my husband and I turned 40. Instead of giving each other gifts, we planned for several years leading up to our birthdays and saved up for a trip we have always wanted to take. Our 15th anniversary was last year too so we used the birthdays and anniversary as an excuse to go to Hawaii. I will remember that trip (and the fact that I finally learned to surf – something on my life list) way longer than I would remember any physical gift I received.
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I refuse to be a sheep!
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I think another variation of ‘keepin up with the Joneses’ is the unsolicited advice you get from friends and family in the area of personal finance. For Star Trek Next Generation fans (hopefully, I’m not the only one *smile*), I feel like the Borg is constantly chasing me with the ultimate goal being forced assimilation. Friend, family, and professional colleagues constantly try to compel conformity through their commentary. Hubby and I have transitioned to a pay-as-you-go phone just for emergencies and to coordinate pick-ups – we had to train everyone that the phone is not intended for a deluge of text messages and voicemails. I’m in graduate school, so for now I feel more comfortable renting – we get so many questions about buying a house, the tax credit, etc. As if we did not know houses exist. Lastly, my husband admitted that he’s not sure he wants to have children, yet throughout our marriage he had been pressuring me for them. Sometimes, I think people expect you to go through life according to this cookie-cutter template, any deviation is considered abnormal. Sometimes we mindlessly make decisions for our own life because of this template. I recall Dave Ramsey saying once – “don’t take money advice from broke people.” I think the word broke in that phrase could readily be replaced with the word “unhappy”. Have you ever noticed that the people that try to influence your decisions are some of the most unhappy unfulfilled controlling overbearing people you ever want to meet? It’s ridiculous. It’s so important to forge your own path and if you are going to seek counsel, get it from somewhere who’s in a place where you are striving to be. The noise on the sidelines is just that noise, background chatter – it needs to be ignored.
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The most important point is to just forget about what other people have and focus on your own happiness. If we are constantly comparing ourselves to others based on material possessions, we will find ourselves perpetually dissatisfied with our lives. There is always more and better out there, no matter what you already have.
Focus on your goals and priorities and ignore the world around you. Let them play the game. Let them be the hamster. Let them be the donkey chasing after the carrot. Get off the treadmill and start living in pursuit of your ambitions.
Buying more Stuff isn’t going to bring lasting happiness and satisfaction to your life. Once we realize this, we can forget about the Joneses and really begin to live a meaningful life.
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Happy Birthday!!
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For me, it was as simple as that I stopped paying attention to what other people around me had. Well, at least it helped A LOT!
Happy Birthday JD!
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This results of this study aren’t too surprising, however I think this mindset is slowly coming to an end. During the credit build up it was “whoever dies with the most toys wins” mentality. Today, as we come out of the financial meltdown, the theme is “what matters to me most” I see a return to personal values and people ultimately spending time on things that really matter to them versus chasing the Jonses or status quo.
Mike
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My take is a little different. It seems that most people have this preference for a high relative consumption level. Rather than fight it by trying to talk myself out of it (albeit with very logical arguments), I just try to change my reference group. Not by changing friends or co-workers, but by reminding myself of the conditions faced by the average person on the planet. I haven’t solved the problem that others have to have less to make me feel better, but it makes me happy. Trying to change the human condition requires too much effort that I could use bettering myself in other ways.
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It is easy in the world to live after the world’s opinion; it is easy in solitude to live after our own; but the great man is he who in the midst of the crowd keeps with perfect sweetness the independence of solitude. ~ Ralph Waldo Emerson
Happy birthday; I’d say satisfaction would be the greatest present of all.
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Happy Birthday, JD. I still have my wants and will pursue them, but no matter where I am, I don’t want 3 cars, the million dollar home or anything like that. In that sense, I don’t care to keep up with anyone.
Hope you don’t get the birthday blues!
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Happy B’Day JD
I hope you have a wonderful year to come and the great blog and new book take you places
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It’s only been in the last few years that I really haven’t wanted anything for my birthday or Christmas, either. It’s a good feeling. We could always use more money, I guess, but buying Stuff is certainly the opposite of gaining more of that.
I hope it’s a great birthday, J.D. I also hope that breakfast included lots of bacon!
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It is true that we measure ourselves against others. I often find my perception about my body image is influenced by those around me. I am an average weight and normal BMI, but like many women in their mid-thirties, would ideally like to be ten pounds thinner. When I am with my friends who are also average size I feel fine. When I am with the women in my family (all tiny little waifs), I feel HUGE.
Its a headspace that we automatically compare ourselves to those around us. I wish it was something that I could control, but it just happens.
Another example of this was a few years ago, I found out what the guy (a slacker) sitting next to me made. The day before I was completely content with my salary. Finding out that he made more than we suddenly made me dissatisfied.
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JD, First, happy birthday. I love the website, it has put me on a path to financial solvency and sustainability, and your blog is part of the reason.
Second, if you havent heard of the “Bacon Explosion”, it’s basically a must for any bacon themed birthday (which is the best theme ever, btw)
Jeff
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Great Post and Happy Birthday JD! Enjoy the bacon bacchanal this weekend!
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Happy Birthday!
I’ve gotten to the point where I just delay certain purchases until it’s time for gift exchanges. Then I put things on my list like knife sharpener, running pants, and glove liners. I’m thrilled to have them and nobody has to guess what to get me anymore. It seems weird to my wife’s family that I’m not getting anything “fun” but I love cooking, running, and not having my hands frozen off.
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Oh my god, I just learned I’m the Jones’s.
I sadly learned that one of my neighbors has to move out of their home because they can’t afford it anymore.
We bought at the same time, both were dual income families, both had the same # of kids, and both bought affordable fixer uppers.
What I didn’t realize until recently is that they financed all of their repairs over the last decade and we paid cash. So now they’re mortgage is almost double what it was..but ours recently got paid off.
Just goes to show how important it is to live in a neighborhood that’s well within your reach financially. This article is SO TRUE.
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Happy Birthday! I’m really enjoying your book, especially the part about having Enough, which I’m on right now.
It’s not about having what others have, it’s about having what’s important to you! I get more happiness out of learning to sew my own clothes and curtains, and I don’t have a smart phone or an iPad or a big house or a new car, but I sure would like an MS Courier and perhaps a hot tub!
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Happy Birthday! Kris knows you very well — in and of herself, she’s the best birthday present you could ever have.
And enjoy that bacon.
KAD (about to turn 41 next Wednesday)
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Happy Birthday! My 41st birthday is Sunday. I didn’t know we were so close to the same age. I presumed you were a few years younger, not a few days older. I don’t know why. Cool!
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Who are the Joneses?
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LOL at “bacon-themed party,” try bacon wrapped chicken, battered and deep fried
and happy birthday!
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One thing is for certain – no amount of Patrick O’Brian novels will ever be enough!
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Happy birthday! Thanks for the great blog!
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Happy Birthday, JD! I hope you had a great breakfast… what a good gift idea!
“We see what “normal” people have in commercials” — I love this one. The one ad type that makes my blood boil is when they put a car in a driveway with a bow as a gift. (Here! Have painful car payments for years to come! Enjoy!)
I have certainly struggled with the Jones — they’re my sisters! With one orthopedic surgeon in Manhattan married to a former hedge fund manager (and now entrepeneur) and the other sister a preschool teacher (ok, she doesn’t make much) married to a vascular surgeon (but he can moonlight on the weekend and make 3-6k), their earnings far outstrip ours. We don’t aspire to own all the things they do, but it makes gifts to our children and theirs a complicated process.
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I definitely agree with @DreamChaser57 – people who are not in a good financial position are always trying to chime in with their advice and telling you what you should get and have. Why is it that people in debt think they should be telling others what to purchase?
Just the other day – some friends of ours were poking fun at us because we do not have a huge flat screen TV yet. Our TV is perfectly fine. It’s a 36″ tube TV and all the channels come in clear. I personally don’t even watch TV. My wife does more than I do..but we agreed that there is no NEED for a new TV. We can afford to buy one if we wanted, but we prefer to use that money towards our savings, vacations, retirement or paying off our mortgage.
What we found really funny, was that they were all in debt – and we were the only couple amongst them that isn’t. Our cars are paid for and there’s about 5 yrs left on our mortgage(we’re in our 30′s)
Then – come to find out, one of our friends wants to sell their flat screen now because they need the money. Isn’t that ironic.
We definitely do not try to keep up with those around us. We have our own goals and we are working towards them. We don’t let the decisions of others influence our financial decisions. We both do not like to be in debt, and avoid it at all costs. We have all the gadgets/clothes etc..that we need and don’t feel the necessity to buy more “stuff”.
Whenever we get the urge – we bring ourselves back to reality by asking ourselves “Is this something we NEED or something we WANT?”
If it’s a need – we purchase it. If it’s a want, we wait 24hrs and think about it to see if we can afford it at the time and does it make sense right now? Maybe we can find it online or somewhere else cheaper?
The key is to be content with what you have. Live within your means and set your own goals. Don’t let what someone else has become what you must get. A lot of our friends have gotten themselves in debt by making purchases just because someone else made a similar purchase. It’s ridiculous!
I wonder who will be laughing when our mortgage is paid off and we purchase our flat screen cash.
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Happy Birthday!
You have to become satisfied with what you have. As I’ve gotten older I’ve learned to appreciate what I have and, more importantly, the peace I have in my life. That peace comes from being happy with my “stuff” as you say. I have a nice home in a safe neighborhood. I have a nice 9-yr old car that works just fine. I have a great husband and wonderful dog (no children yet). That’s more than most people have, and I’m grateful. Most the people on my street have bigger homes and nicer cars, but they are also older than we are. I realize that age has a lot to do with what they can afford. If those people were my age I would suspect they have a lot of debt.
But you have to be satisfied with what you have – someone will always have a nicer (car, phone, home, clothes, golf clubs, etc) than you. But you may have the pleasure of peace of mind and knowing you can sleep at night without bill collectors and without the burden of insatiably wanting more and more.
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Happy Birthday!
I think that the key to happiness is both being satisfied with what you have and spending money in places that would make you happy rather than affect the way others look at you. Around here, we don’t want any more “stuff” either.
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Happy Birthday! Great post. Makes me think what’s “enough” for me?
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JD
This morning I started reading the article. At first I did not pay attention if it was a guest post or written by you, I thought it would be a guest post too, since there have been guest posts everyday for the past few days. Any how I started reading it and felt something fresh, new ideas, really interesting. Then I thought, wait a minute this could not be a guest article, this could only be written by JD. Then there it was, saw that it was in fact written by you.
You bring that freshness by your articles. Keep it up. I would like to read more of articles written by you please….
HAPPY BIRTHDAY GOOD FRIEND.
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Happy Birthday, JD!
Great, reflective post, as usual.
I also love the Ben Franklin quote from Chett (#4). I want to argue with it, because I do like pretty things, but I think it’s mostly true.
I agree with other commenters that say that picking your reference group is important. I don’t think we can choose not not care about the “Joneses” — I think it’s just the way humans are wired — but we can consciously choose which Joneses we watch. That applies to any social norm, whether it’s money or weight (as Alexandra @24 pointed out) or whether thank you notes are necessary.
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Happy Birthday!
It’s funny that I had thought about one of my favorite British TV show this morning: Keeping Up Appearances (aired on PBS I think). It’s about a social-climb snob woman names Hyacinth Bucket – pronounced ‘bou-quet’ – whose aim in life is to impress neighbors, friends and important people. The show is annoyed as hell sometimes ’cause I hate dramas, however it always reminds me of how miserable someone might be when trying to be someone else and how hard it is to live with someone like Mrs ‘Bou-quet’.
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Happy birthday when it comes J.D.
It’s also my birthday next week and while I’ll not be having a bacon party {jealous much} I will be making a pork pie with minced pork belly, home cured bacon and home made salted duck eggs
Gotta love the pork products…
I tried to get out of presents this year, but my GF says that 27 is too young to stop getting gifts!
Maybe you can ask for the bacon mug as seen at http://www.thisiswhyyourefat.com
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We had to kiss off the Jones’ about three years ago and we’ve never looked back. Three years ago, I was making six figures a year at a job that evaporated when the ‘financial crisis’ hit. My entire income was eaten up with shopping expeditions and maintaining a McMansion in the ‘best’ part of town. The people on my ex-street with the toys, boats, RVs, etc were constantly having to refinance their homes in order to come up with the money to live on. We did the same. It was all a ridiculous mirage. When we were in the Jones’ mindset, more than enough was never enough. It wasn’t until we had to truck it all out when we moved that I realized just how dumb I’d been with our income. Three years later, my best friends are at the waking-up point that we were at three years ago, with a beautiful house stuffed with things bought on credit and stacks of bills.
Happy Birthday JD. I remember your blog being one of the first I found when I was at the end of my financial rope. It was like a voice of reason in the void! I love your blog and wish you all the best.
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Happy Birthday! and I hope you enjoy that bacon…yummmm.
My question is – when did it become the rule to only give gifts that satisfied the recipient’s wants? When did it become so bad to give them something they needed? Gifts don’t always have to be flashy and fun, they can be simple and useful. Maybe you have needed a new kitchen stool for a really long time but just haven’t gone out and picked one up. Not a glamorous gift – but if you sit on the creaky, old stool every day – you will definitely enjoy and always remember the new stool was a gift every day afterward.
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Happy Birthday, JD!
I agree with enough. Especially regarding presents. I want the time, so on Mother’s Day (for example) my husband & girls make me breakfast and then we go to the nursery to pick out some flowers/plants and we spend the afternoon making up the planters on our deck. Then we have a barbeque and enjoy the the beautiful flowers and arrangements we made. All the money in the world could not buy me a better present than that time spent with my family.
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I don’t know, it might just be my personality but I haven’t tried to keep up with the Joneses since I was in middle/high school. I’m not a very social person to begin with so I don’t care about impressing other people. It’s pretty sad that people let it consume their lives. People need to do what makes THEM happy, not what they think will make others happy.
Happy birthday. Your conversation with your wife reminds me of how my husband and I do birthdays and special events. We either go out to dinner or I ask my husband (if it’s my day!) to make me my favorite meal. We don’t really see a need for gifts just because it’s a birthday or whatever. Sometimes we will give each other gifts if we find something we KNOW the other will love, but there’s no pressure either way. If it’s not something the other person would like, it’s a waste.
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happy b-day JD! I set aside my blow money to buy your new book.
I agree that people need to find satisfaction and contentment with their own lives rather then thinking more stuff will make them happy. Being debt free is really important to me, but I struggle with wanting nice clothes. Old jeans sweat pants and sweat shirts look so raggedy i keep promising myself a huge shopping spree when we are debt free!
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Great post! Happy birthday!
One of the things we did recently to tighten our belts a bit due to unemployment was cancel cable TV.
The unexpected result of that was that we don’t really miss cable (we do still stream Netflix so we have TV, just not advertising). And we don’t seem to notice all the nifty new gadgets any more. To there’s a lot less desire to even notice what the Joneses are buying these days, and really no desire to “keep up” with anyone at all.
Oh, and not having the news blaring at you all the time is really uplifting! LOL Since the news media chooses to focus 99% of their effort on negative stories, it used to be a real downer. I still check the news online from time to time, but for the most part I’m finding that, at least in this case, ignorance really can be bliss! If I want uplifting stories, I go to http://www.KarmaTube.org
My husband’s been unemployed for over a year and I haven’t been this happy/content in a long time. He’s even a lot happier. He didn’t hate his old job/boss, and he only lost his job because the whole company went out of business, so it’s not relief from getting out of an awful job. Go figure!
Our house is going on the market soon (because we’ve decided to downsize/move out to the country) and I told him I want to sell a lot of our “stuff” (including furniture) and move with as little as possible so a smaller house won’t feel cluttered. “Stuff” can really weigh you down. More to worry about, more to store, more to clean. Who needs it?!
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