A new study out of the U.K. confirms what many of us have already learned: Money only makes you happy if you have more than those around you. According to the London Telegraph:
Despite the vast improvements in general standards of living in the past 40 years across Britain, ‘keeping up with the Joneses’ is still our biggest aspiration, the findings suggest.
Researchers have found that owning a fast car, a large home and having a good job may only make you happy if those around you are less well off. The pursuit of wealth is leading more people to work longer hours as they seek to pay their mortgages and climb the social ladder. Dr Chris Boyce, of University of Warwick’s psychology department, said Britons were victims of chronic dissatisfaction.
Americans are victims of this same chronic dissatisfaction. It’s too easy to compare ourselves with those around us. (And television gives us a chance to make false comparisons: We see what “normal” people have in commercials and in various programs, and we subconsciously begin to want these things too.)
But even if you know that you oughtn’t compare your life with others, it can be tough to exercise self-control. It’s easy to get swept up by materialism, especially if all of your friends are into it. (If they all have iPhones, you want an iPhone. If they all wear expensive clothes, you want expensive clothes.)
If you want to wave good-bye to the proverbial Joneses — the ones you’re always trying to keep up with — you have to quit paying attention to them. You have to make a conscious effort to not care about what they own and do. Instead, focus on your goals and your needs. What you want or need to own shouldn’t be defined by what other people have; it should be based on what you want to do in life, and what brings you intrinsic happiness.
Ask yourself at what point you’ll have Enough:
- If you have five more DVDs, will that be Enough?
- If you complete your collection of Patrick O’Brian novels, will that be Enough?
- If you buy three more sweaters, will that be Enough?
How much is Enough?
Only you can answer that question — and the answer may change with time. But until you spend some time contemplating Enough, you’ll always be tempted to buy what your neighbor buys — to keep up with the Joneses.
The great thing about deciding you have Enough in your life right now is that this also helps you have Enough in the future. If you don’t need to spend your money to buy things (because you don’t want things), you can use your cash for saving and investing. That money will then be there to assure you have Enough when you’re older, too.
Nearing Enough
Kris came to me yesterday afternoon. “Your birthday’s tomorrow,” she said, “but I didn’t get you anything.” (Today I am 41.)
“That’s fine,” I said. “I don’t need anything. Just be sweet.”
“I’m always sweet,” she said. Then she added, “Are you sure?”
“Yeah, I’m sure,” I said. “What more could I possibly want? I have everything I need. We’re having friends over this weekend [for a bacon-themed party]. A birthday present would just be more Stuff, you know?”
Kris thought for a moment. “How about I go to work late so we can go out to breakfast together?” I really like going out to breakfast, but it’s just not Kris’s thing.
“Perfect,” I said. “That sounds like a great birthday present.”
I don’t want to pretend I’ve licked all of my wants. I still want things. (I just ordered an iPad, for goodness sake!) But I’ve reached a point in my life where I really do have Enough, and I know it. The only thing I really need more of is time, and there’s no way to buy that!
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Happy B Day JD.
Love your blog.
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Hi JD:
Happy Birthday! This post really hit home. I recently replaced carpet with wood laminate (it was a need, truly), but my baseboards still aren’t installed since funds ran out. I won’t use credit to finish, it CAN wait. However, I haven’t had anyone over since then because I’m embarrased. I know it’s ridiculous. No one will really “judge” me poorly because my floor isn’t finished. I guess it’s something I still need to work on personally. Maybe I’ll schedule a playdate for my son next week, baseboards not withstanding. GREAT POST!
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I also agree with Dave Ramsey’s comment about not taking advise from broke people. I was talking to my FIL about getting cheaper net service (we only pay $55 per month, but still..) and his advice? Spend $300 to get a phone with web capabilities (currently we use prepaid) then the monthly bill will be about $40. ‘Spend $ to save $’ he told me, yet again. The kicker? They are in the process of fileing bankrupsy for being $230K in credit card debt.
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A Bacon-themed party?!?! You’ve given a lot of great advice over the years, but this is by far the best! Now I have to wait until November for my birthday. Are Easter Bacon parties allowed?
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Happy birthday
I too thoroughly enjoy bacon (much to the chagrin of my Jewish friends)! though I have yet to chance making a bacon explosion (http://www.bbqaddicts.com/blog/recipes/bacon-explosion/)
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Happy birthday, JD. Thanks for the article.
I face this when I come back to the states after being in Poland. In Poland I have plenty–I’m probably on the “richer” side…at least I probably could afford to have most of what I want here–even if I don’t buy it. But when we return to the states for a visit, we are definitely NOT the richest people we know. We are surrounded by people with lots and lots of toys and expensive ones.
That isn’t to say that people here don’t have iPhones, etc, but when you have others who can’t buy groceries asking for help, it kind of keeps the materialism in check.
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Happy birthday!
My husband and I have traditions where we make each other cakes for our birthday. I had a pear cake this year.
I got some stuff for my birthday– my sister got me a fabulous looking book off my Amazon wish list called “Your money: the missing manual”… also the new Flavia de luce.
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Happy B-day!
In my DH’s family they do try to keep up with the Joneses only because they are the Joneses but a far cry from the image that name implies. His maternal grandparents were farmers in Indiana, had their own huge garden from which they canned their own food and made all their own meals. His parents live a very middle-working-class lifestyle who live in the same ranch house that he grew up in where he shared one bedroom with 2 brothers and only have one car. The ironic thing is, he had cousins who thought his parents had tons of money and to this day say that my husband and his brothers always had the best toys. Those cousins today are the ones trying to keep up with the Joneses living in bigger houses with nicer cars while my DH and siblings seem to be quite content with life.
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First, Happy Birthday!
I’ve never had a much of a problem keeping up with the Jonse’s. I think I got it during my punk rock days in high school. I thought the most punk rock thing was to not care about stuff and consumerism. While my music tastes have changed that ethos has thankfully stayed with me.
One problem both my wife and I have is we don’t know what we want. Our income is increasing and we have more discretionary income, but we don’t know what to spend it on. We don’t know how to enjoy the fruit of our labors. Anybody else have that problem?
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Happy birthday
We usually invite the other out for dinner instead of birthday presents.
You can buy more time. I belie you already did that when you hired a cleaning lady. If time is what you really want, then just start outsourcing more boring tasks.
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Happy B’day JD!
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To paraphrase Dave Ramsey, the Joneses may look good, but they’re broke! I couldn’t agree more with this post – way to go, JD!
My husband and I haven’t given each other holiday gifts (birthdays and yes, even Christmas) since the first year of our marriage. We celebrate those days in other meaningful ways, buy what we need when we need it and enjoy living comfortably/debt-free, so gifts for their own sake just create more Stuff to clutter our home. (Being a clutter-purger by nature, lack of Stuff actually makes me happier than receiving a gift, anyway).
The “activity” gift is definitely the way to go. I’d rather have 100 new photos from a fun trip or event with my family (that take up only a wee bit of memory to store on my teeny-tiny jump drive) than a new Thing I’ll want to purge in a few weeks or months.
To me, breakfast with my spouse and a bacon party sound divine!
Happy birthday!
(P.S. You share a birthday with my dog, which probably sounds silly to some people but is pretty special to me!)
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I used to think I wanted lots of stuff. I would spend the weekends buying stuff. It turned out that the next week I always wanted new stuff! What I had bought the week before wasn’t good enough anymore.
I learned that it wasn’t stuff I craved,but the thrill of getting something new. I have since decided to spend my time and money on experiences, not things.
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Happy B-day !!
Wanting things just prove that you are human. You are forgetting the 20% wants.
They say, when you stop wanting you stop living
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Happy birthday!
While I have no problem to not keep up with anybody or ever had, I do have tiny sharp pains when my son asks me when will we ever buy a house – and my response is “not for at least another 2 years”. We rented 11 years, then owned 5 years – and now, after a divorce, rent again. I have no pain in renting, but for a teenager who’s friends all live in big houses it’s hard. And it’s not even money per se that stop me/us – it’s the principal at this point. I want to be where I think our family should be before I get into another mortgage – and that “another one” has to be paid at least 1/2 at signing.
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Sometimes you can get to the point where you enjoy others playing with their toys and not feel you have to have one yourself. Heck, part of why I didn’t get an android recently is that most of my friends DO. There’s always someone who can google something if need be, and I get to stick with a flip phone that I don’t have to remember to lock.
Happy birthday, JD
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Happy Birthday JD!!!! I hope its a good one.
Although, I’m not sure how the “bacon themed party” fits with your resolution to lose 40lbs this year…! Atkin’s diet perhaps!
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Have a healthy and happy 41! I turned 42 a few months back, and I do have to say that 41 was my best year ever!
-Katy
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I wonder – could a “keeping up the Joneses” mentality work if the Jones’ were all about frugality?
Since making frugality a goal that I talk about to those in my life, I’ve found that other people get excited too. All of my friends breath a sigh of relief when we plan a book club night, movie night at home or potluck dinner instead of another meal out at a restaurant. And when I read blogs like this or magazines that focus on DIY, I feel like I want to make/grow/do it myself.
Wouldn’t it be cool if we could divert that aim of “keeping up” to one of “needing less” and have that be a mark of distinction?
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Happy bday JD!
Thank you for the awesome blog
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Happy birthday, JD!
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Happy Birthday! Bacon themed… I wish you’d elaborated on that!
Your wife taking you out to breakfast sure is sweet. As many, including you, have written before it experiences that often bring us the most enjoyment. Sometimes the best gifts ever have to do with giving someone else our time.
My favorite Christmas gift was when my then girlfriend (now wife) flew half way across the country to my family’s house on Christmas day to surprise me. Completely priceless!
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Happy birthday!
And I’m with Jennifer @ #19 – we are never going to live near the Joneses who have more stuff than us, and we mostly don’t watch them on TV. Then we don’t have to reign in all those ridiculous wants all the time.
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Hey JD and Readers. Don’t know if I enjoy the post more or the comments. Man, this blog is a lot of fun.
JD, I’m looking to buy the Ipad too. I’ll probably get it the day it comes out, but I’m actually thinking of waiting for the next generation. I understand this one will come with no camera or USB port.
Even though I believe it’s going to be a big hit, I can’t believe I’m actually willing to put off this purchase.
(It’s kind of like my notebooks–I’ve probably got around 5 of them, and I don’t want that to happen with the Ipad:-)
Anyway JD, I’m a vegan, but I think I’ll splurge and have some bacon. And thanks to your commenters, I love your ideas too.
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Have noticed this with friends who have joined the country club. Not only do you pay heavily for the club, but you are surrounded by more “high-rollers”, who often suggest going away for the weekend or eating in the most expensive restaurants.
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Wish you a very happy birthday J.D.
What an excellent post! Keeping up with the Joneses is exactly the reason why many people are unhappy in spite of having almost everything they would ever need in life.
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@Poster #20 (Uncertain Algorithm) Thanks for the Emerson quote – profound, on point, and priceless!
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A few years ago I gave up cable. I still watch hulu but don’t watch the ads.
Magazines used to be my guilty pleasure. But over the past two years, I’ve found them more and more unsatisfying — too many ads! And I realized that many of the articles featuring product X or Y were nothing but glorified advertisements. After reading a magazine I always found myself wanting to buy X or Y.
Since I’ve stopped TV and magazines (well, I read them at the nail salon but now I see through them…), my desire to purchase has dropped significantly. Instead of looking outside to find out what I want to buy, I look around my condo and in my own closets and think about what (if anything) I really need.
Don’t get me wrong, I still shop for clothes, etc. But it is much more mindful now. It’s amazing how advertising really creeps in, even if you think “I’m immune to that.”
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Happy Birthday!
I didn’t want anything for my birthday either, so my husband took me to feed the ducks near our house and then we went to a great little Italian restaurant down the street. I thought this was fantastic since feeding the ducks is definitely more of a “me” activity and he doesn’t even like Italian much but it’s my favorite. Most importantly, he seemed to have a great time too, so I didn’t have to feel guilty. Yay!
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This is something my husband and I still struggle with occasionally. Setting a big goal – and a separate ING account to save for it – has helped curb the urge to buy Stuff, somewhat. Lately I’ve found myself repeating a statement I’ve read here before: I can have ANYthing I want, just not EVERYthing I want, as a way to both curb the shopping impulse and reaffirm the permission to buy what’s important to us (I’m in the miser stage of the overspender-miser complex).
Our gift exchange depends on our current wants/needs. Either we’ll get something small, like a new book from a favorite author, or we’ll use it as an excuse to buy something expensive that we’ve been putting off. For his birthday next month I’ll be purchasing a pricey nail gun that my husband has been drooling over for a year, just in time for him to start our kitchen remodel
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Happy Birthday and thank you for your years of pursuing your writing and financial passions, which have benefited us all!
P.S. http://www.bbspot.com/News/2010/03/should-i-buy-an-ipad.html
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Happy Birthday, JD! Here’s to another great year ahead!
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Happy B-Day JD!
As someone who studies and works in this area, it is wonderful to see coverage of this little known (although now more known) fact about the human condition.
There are two additional points that I would like to make that your readers may find useful, both of which are supported by considerable scientific research.
1) Materialism in and of itself (regardless of the impacts of material comparisons with others) is a very serious condition that can lead to a lifetime of dissatifaction and depression.
2) “Keeping up with the Jonese” is a process through which people are extrinsically motivated. Our modern society breeds this type of motivation. Intrinsic motivation is the opposite as it relates to an action as the end itself, rather than the means to an end. For example, earning a paycheck to buy nice things where the work itself is unenjoyable is extrinsic motivation. Doing work because you love it, and the money is strictly an unintended outcome, is intrinsic motivation.
The point I want to make, again supported by research, is that the more a person becomes extrinsically motivated, the more likely that they will be psychically disconnected to those actitivies they find to be the most rewarding. Over time, they lose the ability to do something just for the love of doing it. Extrinsic motivation takes over, and they are headed for a crash. This is a common cause of mid-life crises.
Great stuff. Keeping it going JD.
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Happy Birthday J.D.
What the Jones family doesn’t tell you is that they have trouble sleeping at night because of the massive amount of debt that they took on in order to finance their purchases. I’d love to see a commercial where a couple drives by in a modest car and sees big houses and luxury cars and then above every one of them they saw the amount of debt (and interest) each of them cost the “Joneses”.
People need to do what we say in Rule #5 and <a href=”Happy Birthday J.D.
What the Jones family doesn’t tell you is that they have trouble sleeping at night because of the massive amount of debt that they took on in order to finance their purchases. I’d love to see a commercial where a couple drives by in a modest car and sees big houses and luxury cars and then above every one of them they saw the amount of debt (and interest) each of them cost the “Joneses”.
People need to do what we say in Rule #5 and Get Some Cheap Self Confidence and not worry about the Jones family as JD says.
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#59– Brett– We went through a small period like that making big city salaries in a small town after making small town salaries in a big city. But then we realized we didn’t HAVE to spend it… and I’m glad we didn’t. It’s ok just to spend on “enough” and put the money away for later when you know what you want. (Possibly you could up your donations to charity– we did do that.)
This year we’re taking a sabbatical in a big city from our regular jobs, living off savings, DH is working on a start-up and is the only member not stressed out about money, DH and DS can accompany me on business trips, we can spend more on rent than we’re getting in rent, eat what we want without worrying about budgeting… it’s like a year-long vacation and exploration. We could not have done this if we hadn’t saved during those years when we didn’t know what to spend it all on.
If you haven’t yet, read Your Money or Your Life with your spouse. It’ll promote wonderful discussions.
A huge amount of savings (and investment income) buys freedom, the ability to say yes, to do things that you wouldn’t have thought of doing otherwise. It allows you to think bigger (not in terms of stuff necessarily, but in terms of what you can do)… to take time off, to travel, to make a difference, or to do something completely different. You can take risks without risk.
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I’ve never really wanted birthday presents or Christmas presents. When I want things I go buy them. I’m not patient so it’s unlikely I’ll want to wait for Christmas if I can afford it now.
I don’t keep up with the Joneses, but I probably spend more than the Joneses. They all have iPhones when I have a 2 year old slider phone that I intend to keep for another 2 years. They all eat out for lunch every day but I bring my own food. They have nice cars when I bought a used car.
At the same time, I care about different things. I want an LV purse. Whether they have it or not I will want it. I want diamond earrings, so I got that as soon as I could afford it. I want nice clothes and shoes so I buy the best of the best for these too.
People wonder how I can afford name brand shoes and coats and clothes. The secret is I know what I want and how many will satisfy me. I buy quality, not quantity. That one pair of 400 dollar shoes is going to last me 5 years or more. The 1000 dollar coat has been with me for 3 years already and it’s doing well. An LV purse that’s well taken care of is known to last 20 years.
I’m willing to spend a lot of money on things but I have very few of them.
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this post came at the perfect time! the past few days, i have been struggling with wanting an iphone! but, something inside me was making me hesitate…i really don’t need an iphone to complete my life! after reading this post, i feel free! fantastic! thank you — and happy birthday!
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Funny thing I have noticed about not trying to keep up is that the longer I delay a want – the better the options become.
I still have an old CRT television. All my friends have these 5 squillion inch plasmatic crystal display televisions. I just heard today that they are releasing 3D television! So I wait another year and possibly get a 3D tv. I will have basically skipped the entire Plasma/LCD rage and saved myself a good $1K.
Delayed gratification can yield some great things.
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Happy Birthday JD! I want to know more about this bacon-themed party, it sounds like something my husband (and I, truthfully) would love!!
Great article. My family members are all better off than us – engineers and computer scientists with large paychecks and no spending problems. It’s a bit awkward at times to listen to them talk about their fabulous houses, the fancy restaurants they visit and trips they take, knowing that we cannot afford to do the same. So I remind myself that while they all got the rich ones (jobs, partners), I got the fun ones! My DH and our little home and furry family are worth ever so much more than money.
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Let’s just hang on a minute. If you like having a nice four or five bedroom home, a boat, a camper, motorcycles, a pool, exotic vacations and you can afford these things while meeting your other financial goals without racking up debt and want them, what’s the problem? Isn’t a big part of being frugal spending money on things you find value in? The “Jones’s” are doing just fine and happily living their lives. It’s those of us who try to emulate them and can’t afford to that are screwing ourselves over. Leave the poor Jones’s alone, they didn’t tell us to look like them
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Happy birthday, JD, and do let us know how that bacon party went. Perhaps a post on that is in order.
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Happy Birthday JD. Enjoy your breakfast. I find that experiences mean more than things any day.
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America’s got a wicked bad case of affluenza. Don’t catch it!
Happy Birthday!
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I think it makes a lot of sense to “focus” on what you already have and be happy with it. When you look at what you have and are able to enjoy it your perspective changes. You don’t fall into that want, want, want more like you’re talking about. I have to give credit to my dad for this! Thanks and Happy Birthday!
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Great post!
Have a wonderful birthday today!
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Happy Birthday!
I agree–it’s better to be content than to have stuff.
On the other hand, there are many situations in life where a person will benefit by having their home or clothing look “up to standard”.
For example, if you are trying to get an executive level job, you will be more successful at landing the job if you spend the money to dress well and get a good quality haircut and shoes. Not fair, but true.
In another example, my ex accused me in a custody hearing of not taking good enough care of our children–and he specifically mentioned my older home in a poorer neighborhood (compared to his McMansion). Believe me, when a social worker comes to inspect your home to determine if you get to keep your kids or not, you better make sure your home doesn’t have any unfinished remodeling projects (they are safety issues), old or non-functioning appliances (more safety issues–even functioning old appliances may no longer meet safety standards), or cosmetic issues such as a yard full of dandelions or holes in your interior drywall.
Also, it is really nice to have your neighbors like you instead of constantly grumping about your lawn/siding.
I also worry about the impact that the maintenance and how our home looks has on my kids’ social lives. Kids are conservative–my own (elementary school age) kids are very clear that they think a living room needs a sofa, a TV, and a coffee table to look “normal”. I’ve heard the neighborhood kids gossip about their classmate who lives in a trailer. And I want other parents to feel comfortable about their kids coming over to play and not avoid us because of our sketchy neighborhood.
So, while I applaud your “who cares”? attitude, there are clear benefits to you and your family if you keep up with the Jones’ at least a little and at least in some ways. It’s possible to do it strategically, though.
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@ Lisa B #52, when we moved into our apartment, DH installed parquet floors. Six years later, the trimwork still isn’t done. Nobody notices. Schedule the play date!
J.D. feliz cumpleanos and enjoy that bacon party. Still snickering about that.
btw papaya and pineapple are great high-enzyme fruits to include when eating fatty meat.
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happy birthday JD!!
I am amused by the comments above suggesting ‘bacon stuff’ for your party while agreeing with you that less stuff is a good thing
we can’t change that quickly can we…
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Happy Birthday, may this be your best year yet! I agree with your stance on Stuff, my husband and I are trying to get rid of things we don’t use regularly. For his birthday Saturday, he is getting a party, cake, and an educational video (through iTunes so it doesn’t collect dust). We rent by choice and we have a plan to eliminate our debt in 2011.
It’s actually our richest friend who has the least stuff. He’s divorced, lives in a one bedroom apartment and has no car. When he wants to take a trip or have a fun local experience, he knows he has the money.
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I think I need to bookmark this post and come back to it on my pity-party “why me?” depressed days. I wish I knew people in real life that think like the people that read this blog!
PS Happy Birthday!
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