Extreme Personal Finance: Eating Well on One Dollar a Day
Published on - June 9th, 2010 (Modified on - June 13th, 2010) (by J.D. Roth) Last Thursday, Ron Lieber (who writes the “Your Money” column for The New York Times) posted an innocuous little tweet:
This person will have book deal & Today show slot in 5 minutes. RT @marypilon Personal finance blogger eats on $1/day. http://bit.ly/aeGlmC
To translate into plain English, Jeffrey from the Grocery Coupon Guide blog undertook a little experiment last month. In response to a challenge from his sister he “ate well” on just a buck a day, thanks largely to his awesome shopping skills and couponing prowess.
Because I love stories of extreme personal finance, and because I haven’t highlighted one in a long time, I decided to take a closer look; I spent an hour reading about his project. Holy cats! This fellow’s shopping abilities are insane.
If you don’t have time to read the entire series, at least check out day one, in which Jeffrey documents the things he bought to get the project started. He photographed everything he purchased and every receipt, and describes exactly how you might be able to find similar discounts. It’s great stuff. (Near the end of his introductory post, he gives a sort of table of contents for the project so that you can jump to the day you want.)
On that first day, he picks up two boxes of instant oatmeal, some cream cheese and some sour cream, ten apples, four boxes of wheat thins, a jar of peanut butter, two cans of pork and beans, a bag of rice, and two packages of tortillas. And he spent just $4.49 for all of this.
Here’s Jeffrey’s list of the ten thing he learned while eating on $1 a day for a month:
- Grocery shopping is a game. If you’re willing to learn the rules of the game, you can save big bucks.
- You can eat more than junk food on a dollar a day. Yes, more money lets you make healthier choices, but you can still make good choices on a tight budget.
- Drugstores can be a great place to get free food. Because it’s so easy to save money playing the drugstore game, you can often score food for free.
- If you don’t know what a catalina coupon is, you don’t know about the most powerful discounts available. These coupons, which print at the cash register, can offer tremendous savings.
- Generic and store-brand items aren’t as cheap as you’d think. Their regular price may be less, but you’re not going to find coupons and discounts on them like you will on big national brands.
- Most people don’t know how to shop to save. They decide what they want and then go to the grocery store to buy those things. To truly save, you need to build your meals around what’s on sale (and what you have coupons for).
- It’s possible to donate a lot of food while only eating on a buck a day.
- It doesn’t take nearly as much time as you’d imagine. Yes, there’s a learning curve, but once you know what to do, it’s easy.
- Finding coupons is the key. The Sunday newspaper inserts are great, but Jeffrey says that the coupons you find in the stores themselves are often even better.
- Anyone can do it. And once you learn, you’ll save big bucks every time you shop.
On the final day of his project, Jeffrey summarized his purchases. During the month of May, he spent $27.08 to purchase $597.96 worth of food. And because of the goofy rules he agreed to with his sister, he ended up donating a bunch of stuff to his local food bank. (The last post is entertaining because of the mistake he makes and then corrects; it had me laughing out loud.)
I like that Jeffrey has a realistic attitude about this project. While he thinks that anyone can do the same thing he’s doing, he also recognizes that living on a tight food budget puts you in a precarious position: “The problem with eating on a limited budget, when the unexpected happens…is that you can’t just stop into a fast food joint and grab a bite.”
Jeffrey was so pleased with the challenge that he decided to continue it. For the past week, he’s been chronicling his continued efforts to eat well for less. (Though he’s loosened some of the arbitrary restrictions he agreed to when he was trying to prove a point to his sister.) I think it’s fun that his readers have started to give him tips and suggestions for finding other great bargains, which helps him keep his costs even lower!
Note: Here are some past GRS stories about extreme personal finance: One month as a freegan, How to pay off your mortgage in three years, The man without money, and the king of extremism, Don Schrader, who lives on $10 a day. Also welcome Lifehacker readers!
GRS is committed to helping our readers save and achieve your financial goals.Savings interest rates may be low, but that’s all the more reason to shop for the best rate.Find the highest savings interest rate from Ally Bank, Capital One 360, Everbank, and more.
This article is about Food, Funny Money, Shopping
Disclaimer: This content is not provided or commissioned by American Express. Opinions expressed here are author's alone, not those of American Express, and have not been reviewed, approved or otherwise endorsed by American Express. This site may be compensated through American Express Affiliate Program.
Discover is a paid advertiser of this site. Reasonable efforts are made to maintain accurate information. See the Discover online credit card application for full terms and conditions on offers and rewards.
SEARCH FOR RECENT ARTICLES



In Canada, we get the shaft because all coupons have legalese at the bottom that clearly states “This coupon may not be combined with any other offer.” That means that you can use one coupon only per product…not mix and match coupons and offers like he did to create free or surplus situations.
The best we can ever do is to combine a very good store sale with a single coupon.
Too bad…
loading....
I feel very ashamed right now.
I have never in my life used a coupon, nor to I know where to find them. My grocery store doesn’t give coupons when you buy (the ones he called “catalina”), I have no clue where to find a paper that has coupons, and I’ve never found coupons in my store.
I can only shop from that one store since there isn’t any other… But still, I should be able to get some coupons, right?
I already tend to get the 50% off bread that’s in the bin that day and freeze it (just because it’s almost stale doesn’t mean it can’t freeze) but it looks like there is so much more you can do!
My mind is just completely boggled. Where does he find all these coupons? He did mention something about computers, does that mean you need a printer? Because I don’t have one or access to one. Apart from the library that prints stuff for a quarter, but wouldn’t that end up costing more than I’d save with the coupons?
Anyways, I’ve been wanting to use coupons for a while, but I just don’t get where people find them.
I’m sure I wouldn’t be able to spend as little as he did, because I’m vegetarian and allergic to milk, and that seriously lowers my options, but I should be able to save SOME, right?
loading....
My husband and I eat very well, and spend between $100 and $200/month on food. By well, I mean, no processed food, fresh veg and fruit, GOOD cheese, and so on. Some meat–not much–and seafood. We don’t use coupons and do have a small garden.
The key for us is stockpiling and Big Lots. It’s not all that hard, either. Just a bunch of habits. Tonight we’re having Thai coconut rice with various vegetables–I may add a few shrimp.
#25 above mentions saving $4000/yr. The important number is not how much you save, but rather how much you spend.
loading....
“Healthy, unprocessed natural/organic foods are occasionally on sale, but there are never coupons for them.”
This is not true in my experience. I am a vegetarian, eat mostly “natural” foods, and I use coupons all the time on food I consider “healthy” (although this is a relative term!). I can’t remember the last time I went grocery shopping without at least 5 coupons. The food co-op near my house has it’s own coupon booklet that is published monthly and only includes coupons for natural products that they sell there. I often find printable coupons for the foods I like, or I will sign up for the mailing list of a company and get coupons from them in the mail.
Here are just a few actual examples of coupons that I have used recently:
-$1 off Kashi granola bars
-$1 Cascadian Farm organic frozen vegetables
-$1 off Muir Glen organic pasta sauce
-75¢ off Nasoya tofu
-$1 off Cuties oranges
-$1 off 2 Earthbound Farms organic salad greens
-$2 off 2 Organic Valley milks
Again, I guess it’s possible that this is considered unhealthy by other people, but I really believe that almost anyone can find at least a few coupons to use at the store, if they are interested in doing that. You can’t get organic stuff for free most of the time, but you can definitely still save money.
loading....
@Katie, I believe you. I think those who reflexively say it’s impossible to eat healthy and use coupons really just don’t want to take the time to use coupons. Which is fine – I don’t myself very often – but they should cop to it.
And those who bagged on Jeffrey for being a junk food junkie … wouldn’t you love to look in their kitchens? Don’t be holier than thou, y’all. When you were a single twentysomething guy/girl, was every meal Alice Waters-worthy? I’ll bet it wasn’t.
loading....
Chacha, other than the in-store coupons actually at Whole Foods… where around LA do you get coupons for healthy food?
The stuff we get in our weekly mailers does not include organic frozen veggies, organic valley milk etc. Occasionally there will be something Kashi (but Kashi is still processed food, and the granola bars are pretty high in sugar), and occasionally I’ll see something for Horizon, which is one of those organic companies that the independent agencies don’t rate highly. But I have yet to find a useful coupon around here. I looked at that webpage that was posted the last time there was a coupon discussion and nothing on our grocery list was on it.
We do not have a newspaper subscription– is that where all these amazing coupons for things we actually buy come from?
I’d gladly use coupons for things we buy if I could find them. The first three months here I poured through them. I looked again after the last couponing post. Nada. No vale la pena.
loading....
Nicole,
I don’t usually buy the newspaper, so that’s not where I find mine. What I usually do if I like a product is go to their website and look for printable coupons, and then I sign up for their email newsletter. Often this results in new printable coupons being emailed to me periodically. These websites helped me get started:
http://affluentpauper.blogspot.com/2009/01/organic-coupons-where-to-find-them.html
http://www.grocerycouponguide.com/articles/organic-coupons-natural-food-coupons/
p.s. I don’t buy Horizon either… Check out
https://silkregistration.icmodus.com/default.aspx?bhcp=1
http://www.organicvalley.coop/coupons/ and http://www.stonyfield.com/coupons_offers/index.jsp
katie
loading....
Yes you can eat those organic, super healthy things at incredible discounts… going on what #25 “forty2″ said:
“I got 10 6oz cups of organic Greek yogurt for $10 last week”
I too bought several of those containers of Greek yogurt for $1 each (but at Kroger, not WF). However, I used $.30 off coupons on them, which were then doubled, making each yogurt cup only $.40. So, if I got my 10 for $4. I’m about to start making my own, which will reduce the cost even more! I also recently bought a container of Smart Balance margarine for $.06.
Basically, Jeffrey was just trying to point out that most people can significantly reduce their food spending, even while eating healthily. Sure, if you truly limit yourself to $1/day, it is not going to be the absolute healthiest of diets, but up that just a tiny bit, and you can eat very well for very little.
Bravo Jeffrey, I really enjoyed reading that series. Thanks J.D. for sharing it.
loading....
@frugalscholar
You mentioned my comment about saving $4,000 a year. On average, we spend a total of $300 a month on groceries, toiletry items, as well as paper/cleaning products. (This also includes a few bottles of wine to support our habit.)
loading....
Man, I thought I was doing well on $150 a month. This guys grinds me into the ground.
loading....
Absolutely amazing!
I recently found that buying healthy food actually costs less than the cheap nasty generic canned food. Now when ever I look at my receipt, I check to make sure I have not paid any Goods & Services Tax (which is exempt on fresh food in Australia). It’s the quickest way to shave 10% of your groceries.
loading....
@57, Katie
Thanks! That is the first useful couponing info I’ve gotten. Especially since we do regularly buy Stonyfield and Organic Valley (though out here I’m hooked on Clover milk when we’re at WF).
loading....
Wow – he got all of that for $4.49??? I can’t buy a jar of peanut butter for less than $2.00 (and that’s the smaller size). Wheat Thins are $2.75 for the box I buy.
Lucky is the person who can find such low prices – I sure can’t!
loading....
I just got done reading Jeffrey’s blogs for the past 4 weeks. Very interesting and inspiring. A lot of us are thinking, “if he can do that for $1 a day, think what I could do for $1.50 or $2.00 a day”.
Thanks for adding this post JD. I’ve read a lot about frugality over the past 20 years, and most of what I read is tame and repetitive. It’s nice to see something out-of-the-ordinary.
loading....
As a side note- I just used amazon.com’s grocery delivery service and they included a bouquet of flowers with it! That’s right, a bouquet of flowers!!! All the prices were about what I was paying at the outrageously priced safeway and QFC near my place, so the savings was in the time that I can spend on doing homework. (Single dad in college = BUSY!!)
loading....
I’m a little late to the party, but I wanted to point out there are TONS of hard core couponing blogs and forums out there. Many of these people have been doing it for years, but it’s become much more visible lately due the the economy and more people needing to cut back. I have tried to get into it, but I find that the time is prohibitive for me. (People say it only takes 1-2 hours a week–I must be slow because I could never get it down to less than 3-4!) You do have to clip coupons from the paper, but most come from internet printables. There’s even a thriving business for coupons on ebay! (crazy, I know) And to those people who think it is stealing, the coupons are put out by manufacturers to promote their products, encourage people to try new items, etc. Stores get reimbursed for the coupon values, and they are very familiar with the ways they can be used and still choose to accept coupons. No one is being “stolen” from.
That said, it is possible to eat healthy this way too. Maybe you can’t do it on $1/day, but you can certainly do it on way less than most people currently spend. It’s true the best deals usually come on processed foods, but if you pick and choose how you shop you can still cut your bill quite a bit. For instance, there’s a blogger out there (Frugalista) who spends $80/week for her family of 4, and she buys all (or mostly?) organic/sustainable meats, lots of organic fresh fruits and veg, wine, etc. Even with my limited time investment, I’ve gotten nearly-free whole wheat pasta, frozen veggies, organic milk, yogurt, etc. And to get really technical, the overages mentioned are how a lot of people get “free” stuff–if using a coupon on another item gives you overage of $1, you can use that dollar to buy some organic apples for example, essentially getting them for free.
The point is, even if you want to only shop at Whole Foods you can use coupons and shop the sales to cut back. One poster above said it’s not how much you save it’s how much you spend, but I don’t think it’s either. It’s how much you cut back and/or fit within your budget. If you normally spend $600/month and want to spend less, cutting back to $500 is still a great step. When my husband and I were single we spent TONS on food because we love to cook and eat, but that wasn’t sustainable for us. We now want money to save for our son’s college, fix our leaky roof, pay for our medical bills, etc. We have other priorities and don’t want to spend $600/month on food like we used to! So we’ve cut back, focused on cooking at home more, incorporated more meatless meals, use cheap but wholesome ingredients like beans, rice, etc. I would say we eat very well, and coupons help us do that. I know we could save much more if I could get my act together and invest more time, but for now I’m content with spending around $200/month by using coupons on a limited basis, shopping the sales, menu planning, etc. And I am not criticizing the people who save by buying more processed foods–if that’s what works for your household more power to you. I’m just saying even a crunchy, first-world foodie like myself can cut back on her groceries!
It’s all about priorities. It just annoys me when people get judgmental and sanctimonious. Appreciate your fortunate position in the world and admit that you choose to spend extra money (hopefully because it brings you joy)–just don’t pretend it isn’t possible to cut back.
loading....
What a hoot! This guy must have sooo much patience and determination!!! Me, I’d have to be pushed to the wall to go to that much trouble and effort. But it’s mighty nice to know that it actually CAN be done.
When I first saw your post, I thought “Wheat Thins, canned beans, and rice a healthy diet do not make.” But when you read his stuff, you see he managed to score fresh produce like apples and carrots, too. It’s very interesting.
@ Jen: I don’t think it’s “judgmental” to note, as Nicole does, that finding coupons for healthy foods is no easy trick. I’ve tried couponing and found that unless you’re into highly processed foods (I’m not–I cook almost everything from scratch, not out of “sanctimony” but because I can’t eat the amount of salt and sugar that are in processed foods), there are few coupon opportunities. For example, I wouldn’t buy Wheat Thins, not because I don’t like them but because they contain three different kinds sugar (regular sugar, invert sugar, and malt syrup); and I think it’s ten times cheaper to buy a bag of beans and cook your own than to eat beans out of a can.
loading....
He’s not suggesting that you do $1 a day. I think the moral here is that if we pay attention, develop a little OCD, do our homework, and really get into it, it can be done. I kid, I kid, Really, for the rest of us it serves as inspiration to slash our own budgets by a quarter or so at least. Every little bit counts.
loading....
I have heard of extreme couponing before. In fact, the papers like to push that part of their offerings when trying to get people to buy their papers. I can’t say I have spent as little as $30 a month on groceries, but for my husband and I, it probably comes to about $80 to $100 a month. That is because we wait till all our other bills are paid and we go with what is left. But then, God blesses in different ways.
loading....
When I lost my job I did not go grocery shopping for 45 days. (At day 30, I bought a dozen eggs).
I just learned to get very creative with what pantry and frozen items I already had!
No coupons necessary!
loading....
I have been following Jeffery since very early in his experiment and have completely enjoyed each and every post!
The thing I am seeing here is that way too many people keep saying how couponing means eating junk. The thing is, it’s just not true! If many of you took the time to read his story you would see that pretty much through this ENTIRE experiment he has not once eaten just plain old white bread, he has only eaten “healthier” breads. He has not eaten sugar filled cereals, however he has had corn flakes (not frosted flakes), cheerios (not honey nut), and kashi ONLY. Again, if you take the time to read about it you will see that he went through more produce in one month than many families do.
Is his budget/meals extreme? Definitely! Thats the point!
By couponing he not only saves money on certain products but he creates an overage (where you actually EARN money for taking a certain product between the sales price and coupons) and that is how he is able to purchase fresh fruits and vegetables, and generally healthier options. ALSO, because of these deals he has been able to GIVE HUNDREDS of dollars in food and toiletries to various food banks in his area. That alone makes this experiment so worthwhile!
It’s ok if couponing isn’t for you. No one is trying to force anyone into doing something they don’t want to do-but he is bringing awareness to the dire need so many of our local food banks are experiencing due to our economy.
So, instead of knocking it just take a few minutes to read over what he has done.
loading....
No such thing as a free lunch. Couponing is a good illustration of “socialization of costs”.
I.e., a private benefit paid for at public expense. One such cost is the time and aggravation wasted by all those throughly-annoyed people waiting in line behind the ( obscenity-deleated ) couponer.
loading....
Very interesting.
I find it hard to do that stuff where I live. We don’t have great coupons and we definitely never have double/triple coupons like some places do. Most of the coupons I find are for fairly new items or items I wouldn’t really buy.
loading....