Reader Story: Social Capital and the Microeconomic Recovery
Published on - June 20th, 2010 (by J.D. Roth) This guest post from Kimberly is part of the Reader Stories feature here at Get Rich Slowly. Some reader stories contain general “how I did X” advice, and others are examples of how a GRS reader achieved financial success — or failure. These stories feature folks from all levels of financial maturity, and with all sorts of incomes.
On May 27th, J.D. published an article title entitled “Social Capital: More Valuable Than Money?”. In the article, he wrote:
You create social capital — mutual goodwill — when you volunteer at a soup kitchen, help your neighbor move a piano, have your Sunday School class over for a barbeque, or join a softball league. Any time you participate in your community, you’re generating social capital, both for yourself and for the other people involved. People with lots of social capital can find help when they need it; those with little social capital can spend a lot of time frustrated and alone.
I’m from a small community in Ohio with about 16,000 people. In small communities, social capital is just a way of life. Everyone helps their neighbors and expects nothing in return. This way of life, that many from large cities may not have experienced, has actually been saving my community — one favor at a time.
A giant sucking sound
At one time, our area was saturated with manufacturing companies. We’re the original home of some of the largest companies in the world. I say the “original home” because during an economic recession, manufacturing is the first thing to suffer. Unemployment is very high in my community, and has been for much longer than most.
When many people picture the town squares in small communities, they see a clock tower, a gazebo, and flowers. When I go to my town square I see The Hoover Company. Well, actually it’s 2010, and now I see a huge manufacturing building that says “The home of Hoover Appliances”, but which locked its doors in 2007.

The closure of the original Hoover plant had a huge economic effect on my community:
- Thousands of people were laid off.
- The city was no longer collecting the taxes from the company.
- The main sponsor for the local schools disappeared.
So, what does a community do when they suffer this kind of economic crisis? They pull together and make it work by making use of social capital.
Social capital is money
Social networking within your own community could be one of the most powerful ways you have to save and earn money, at least if my own town is any indication.
Around here, more and more small businesses are beginning to pop up, bringing jobs and lost taxes back to the community. But they’re bringing so much more. When you invest in your community, it will invest in you.
How much does it is cost you to have four tires mounted and balances at a large chain tire shop? Well, Pete up the road might do it for you in his garage for $20.
How much does it cost you for an oil change at Valvoline? $39.99? Pat’s small business may do it for you for $10.00 if you buy the oil and filter.
Do you need your house cleaned, your lawn mowed, your dog poop scooped, or a baby-sitter? If you take the time to ask your neighbors, your friends, or your family, you’re likely to find someone who’s knowledgeable in the task you need completed, and they might offer to do it for less, saving you thousands of dollars a year.
Social capital in my own life
A few years ago, I was deep in debt. When I started my repayment plan, the first thing I did was look for ways to make more money. I got a second job through my neighbor. I dog sat for my boss while she was on vacation. And I did work for my landlord. By using my social network, I was able to boost my income so that I paid off over $8,000 in credit card debt in less than a year while making just $10 per hour.
Now I work for a large manufacturing company, and I earn a very comfortable salary. I still work at my second job a few nights a week just for fun. I pick up dog poop for my landlord for $35 month off my monthly rent. Every Thursday, I go see “Geno the Pizza Guy”; if I run the counter for him for a couple of hours, I get free dinners.
Due to my neighbors’ generosity, I can have almost anything I need done for much cheaper than a large company would charge. When I need extra money, I do extra work for someone in my community. Although the industry I work in is not secure, my financial future is secure because of my social network, because of social capital.
Reminder: This is a story from one of your fellow readers. Please be nice. After nearly a decade of blogging, I have a thick skin, but it can be scary to put your story out in public for the first time. Remember that this guest author isn’t a professional writer, and is just learning about money like you are.
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What an uplifting account of someone who knows the value of friends and family. I’m guessing she does all these things for other people because she really likes her neighbors, family, and friends, and they, in return,like her. In this world of cynics, it’s good to be reminded we are all in this life together, we need one another, and everyone benefits from the exchange. Thanks for sharing.
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I love your story of how you got out of debt and made use of your local economy! I grew up in a rural area too, and it was definitely the norm to work cooperatively with people, especially with things like trading babysitting, having someone watch your animals if you went away for the weekend, borrowing equipment etc. simply because there wasn’t an alternative for the most part. It seems like in the city there isn’t that structure in place because there are paid services out there and more importantly, that we don’t even try to build mutually cooperative relationships with others. I know I’m certainly guilty of that.
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Certainly a touching story, but it’s not something which works consistently across the board. Eastern Massachusetts is a far colder zone socially, probably because of the money that is up here. I can’t even begin to recall all the times I’ve tried to assist my communities, with replies being either “why can’t you do more for me?” or “why would I help you back?”.
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I love your story!
My family recently visited Oberlin, Ohio (we are from Michigan) to check out the college campus for my son. I absolutely adored that small town, and actually wrote a post about it. Everyone was so friendly and helpful, it was amazing.
I am so glad everything worked out for you and that you are able to live in a such a nice environment. If only we could all be so lucky. My dream is to retire in such a town one day.
Thank you for sharing.
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I like the idea of social capital, but it’s too bad it took this long for the idea to start taking hold in the US. A lot of jobs got whisked overseas before people started getting concerned. Even today, too many people are willing to buy cheap goods from China and support global corporations over local businesses. It can be tough – in my experience local businesses are often more expensive than “cheap” chains – but Pizza Hut sure isn’t going to give you a free dinner if you work at their counter when times are really tough.
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I surely hope that this does work on a larger scale that maybe we just can’t see. I read an article yesterday on Yahoo about how even when you are looking for a job, people assume the worst of you.
It was about how HR departments are just tossing or not accepting applications from people who are currently unemployed because they assume they were fired from their last job. I would hope that people in a small town would be more open to the unemployed because maybe they would know what companies were laying people off and the people who worked there.
http://finance.yahoo.com/news/Outofwork-job-applicants-told-cnnm-3498252371.html?x=0
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Hey, North Canton! I’m originally from very close to there.
I moved from a small town I felt very alienated in to a large city. Now I’m back in another small town, but less alienated. The neighbors here are so nice and friendly! I’m hoping something of this small town community atmosphere sticks and helps me find a job.
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There are lots of things to love about the midwest.
Something similar… when DH and I got married, we had a second reception downstate for all the folks who couldn’t come upstate. I was shocked at the generosity of the folks in DH’s tiny hometown. We got about enough in checks for a deposit on our Boston apartment. Something totally unexpected but greatly appreciated for a couple starting out with nothing. When DH’s brother got married, they were helped generously as well.
But… everybody knows not to use the town mechanic for even oil changes if you can help it. Somehow they end up replacing your windshield wiper fluid with oil and they pierced a hole in DH’s cousin’s minivan’s oil tank and pretended it didn’t happen. Much better to go to a named shop in the town 45 min away.
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This also hearkens back to JD’s statements that you need to not only cut your expenses but find ways to bring more money in. Definitely a great article.
JD maybe you could add in a link to an article about bringing in extra money as well?
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I disagree that Pizza Hut does not give you a free dinner if you work a shift- they do. Most of the “bad businesses” chains mentioned by commentators are franchise run by local people. If we all stopped going to LubeStop- those local people would be unemployed. Yes, there are places owned by large corporations, but they employ local people. Sometimes it is difficult to see the trees BECAUSE of the forest.
Social networking works in large cities as well as small towns. My mother lives in an area that we grew up in. She travels about five miles in a circle for all of her Church and shopping activities. Just because her city is one of 3 million does not mean that her community is more than about 30,000. When she does not show up- to the hair dresser or breakfast at her favorite place – those people call me! It takes more effort to see each store clerk as a part of your tiny community- but my mom proves that it is important to touch every person you meet up with. That is true social capital.
Small midwestern town offering social capital to new comers— not hardly in my perspective. If your parents were not born there- then you do not belong.
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This is great. I still haven’t personally resolved how I feel about big box stores (I mean, they got big by starting out small, right?)…but I do agree with tapping the social network first. I always feel better hiring a friend for a project rather than a company. I recently moved a bunch of furniture and gladly paid my friends $12 an hour when the going rate was $10, because I know my friends need the money and it feels good to help them while they help me.
I also agree with @Janette about small midwestern towns making it a little harder to do this. I’ve been in mine for 4 years and I still get strange looks when I say I am from Pittsburgh. I think the people here don’t like that I am a “big city” girl.
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Wow, loved this article. . .have been thinking a lot about this subject since reading a book by Keith Ferrazzi. . .Never Eat Alone. . .recommended by Trent of Simple Dollar Blog fame.
It is true. . .if you are a true social networker, you will always have someone to fall back on. . .if you are just a user. . .not so much! Great writing!
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I read an interesting blog post from Bob Schumann I wanted to share with you. He says that there are two sources of personal financial wealth: (1) Existing wealth is either transferred to us, or (2) We create and accumulate new wealth that never existed before.
Existing wealth is transferred to us by gifts, inheritance, government programs, marriage, etc. We create or produce new wealth with our bodies (physical labor) and/or our minds (ideas, innovation, etc.). More –
http://www.peoplesfinancialadvisor.com/personalfinance/?p=126
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Wonderful article! I experienced this first hand when I was unemployed for almost two years. If you live in a large and/or new city, look at Craigslist to help employ locals or folks who need extra work. Craigslist gigs helped me survive those two years. I honestly don’t know what I would have done without it.
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This is such a great article. I too was affected by the Hoover Company in April 2007. I have since moved to a big city for work, but I miss the small town feel of social networking. Everyone seems to be about self in this big city.
Thanks for sharing
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Janette,
Buying from locally-owned independent businesses instead of chains makes a big difference in terms of maintaining a strong local economy. That’s not saying that chains are “bad”, just that fewer of the dollars spent at chain stores stay in the community.
Here are a couple of articles that explain why supporting local independent businesses matters:
http://www.elephantjournal.com/2008/09/why-shop-local-local-businesses-return-80-of-each-dollar-to-the-community/
http://www.time.com/time/business/article/0,8599,1903632,00.html
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I agree with the wonderful approach to community described in this post. I live in NYC, and part of the city’s strength is its microcommunities built on social capital. Large or small, local businesses make communities more stable, so I agree that social capital is vitally important.
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I’m from right up the street, Kimberly, (Medina). My husband and I moved here after graduate school to work for a wonderful midwestern company called Rubbermaid, which also went through a huge transition and isn’t even located anymore in the town anymore. You have to understand that these types of companies literally held communities together. For instance, in Wooster (Rubbermaid’s home town)they gave back money to nearly every organization in town, like renting the arts center to the community group who ran the arts programs there for $1 per year. When they left town, it really hurt. But people do survive and find ways to get by…in the end, we all have to help each other out. We all need each other really…
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Its a classic example of “What comes around goes around” or better yet, The Golden Rule.
As the previous commenter stated—we do all need each other…
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What an enjoyable post to read full of great ideas and new concepts. Thank you for sharing.
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I found plenty of relevant points about earning a second income and buying local in this article, but very little about social capital.
I’m left confused, as social capital (my understanding) is essentially the creation of a ‘bank’ of neighbourly goodwill on which you might hopefully draw if you have to in later years. You don’t accumulate it solely in the expectation of a return, but it is a consideration.
Working for friends and neighbours and supporting local businesses doesn’t strike me as part of social capital as in all the examples provided you were either a) earning a wage of sorts or b) saving money by choosing to spend locally and establish the goodwill that businesses may attach to repeat customers.
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I come from a small town too and I agree that social capital is a way a life. You go to church with these people, you shop at their stores, etc, so it is not surprising you want to help each other.
I live in a larger city now and that concept is all but gone.
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I graduated from Hoover High (in North Canton) in 1996. I would actually say that the concept of “community” being unique to small towns is kind of bogus. We moved a lot growing up, and I think I learned that community is what you put into it, combined with the time for your social network to grow. Getting involved in civic groups, places of worship, the schools, neighborhood associations, athletic leagues and so on can happen in big cities, small towns and just about everywhere in between.
Small towns can be VERY insular, as well. In a city, it’s more common to have people moving in and out fairly regularly, and more welcome to new people, but in a small town this may not be the case. It can be extremely difficult to make new friends when people have known each other since kindergarten. It’s not that they exclude you maliciously, but more because they already have enough to do already. This isn’t to say that it’s impossible to make new friends in a small town, but more to bring out a point that they can be just as cold to “outsiders”, and people moving to a small town should expect it to take some time to build up social capital, it doesn’t come quickly.
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I agree with Jason. A community is just like everything else in life: You get out of it what you put into it. I don’t necessarily mean you can ask a favor if you do a favor, but that you will create good will and nice feelings by being nice and respectful to people. I have lived in small towns that were gracious to outsiders and small towns that were suspicious of outsiders (even if someone had lived there 15 years they were still an outsider). I have lived in cities that were impersonal, and cities with pocket communities that were their own social web.
The worst place I found to fit in was the suspicious small town, because if you didn’t fit into the existing clique there wasn’t anywhere else to go. But a city can be like the internet. If you look you will find people with similar interests.
And some random thoughts about some of the points made:
*I don’t hire guys off the street to move me because they aren’t insured. This is true of many underground economics.
*Many localities have regulations hindering small business. For example I believe it is in Louisiana you need a permit to braid hair.
*If a stand along pizza place can’t beat the chain in terms of price, quality, and/or service enough to entice me I’m not going to buy there.
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Social capital starts with being open-minded and open-hearted. This doesn’t describe everybody, unfortunately.
Kimberly’s story illustrates the value of friendliness and willingness – two other qualities a lot of people lack. She’s willing to pick up dog poop for her landlord to earn a rent reduction. He’s willing to let her do it. He’d probably rather have the money, but he likes her and respects her willingness, so he makes this deal.
That’s why this is a story about social capital, not just about earning more.
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I love the idea of living in a close knit community and really living the idea of social capital. Social capital is pretty important to city dwellers and suburbanites like me too obviously, but a small community just seems more homey. Thanks for the post!
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Hi Kimberly! Great story. Fresh ideas on how to get out of debt. I live in North Canton too and am in the process of paying off our debt. Slowly, I see the light at the end of the tunnel. We started with 55k and are down to $27,600.
If you haven’t already, I recommend custard
from Ros’. Best local ice cream around!
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I was always more into Milk & Honey, myself.
The Hoover story (or the Rubbermaid story or the GE story or the military base story or the auto company story) really show why cozying up to one company is not a good idea, and encouraging a mix of business growth is essential to success. Just like nature does with the astounding diversity of life.
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I grew up in Uniontown and can say that seeing Hoover was a sad day. What a beautiful building.
Milk & Honey is amazing!
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As several people have pointed out this doesn’t apply to most cities. I live in Fort Lauderdale, South Florida, and there is no sense of community. People have a ‘what’s in it for me’ mentality and more often than not want to ensure they get more than they give.
This year I ran two marathons in 7 weeks for charity and this Friday I’m part of a team spinning for 6 hours to raise money for Kids in Distress. I told everyone in our company (that’s 100+ people) about these events. Only two people contributed to the marathon challenge and no one to the spinning challenge. Clearly the support and sense of comaraderie is severly lacking. I realise people can’t give to every charity but if they all gave $1.00 that’s $100, which can make a huge difference.
Anyway, my point is location makes a huge difference in having opportunities for Social Capital.
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