This post is from GRS staff writer April Dykman.

Josh Stevens of Chicago might win $100,000 — if he can keep from spending a single cent (literally) for a year.
Stevens accepted internet coupon company Groupon’s “Live Off Groupon” challenge, beating out 400 contenders, and since May he’s been using only online coupons for food, lodging, and other expenses. With strict rules, he’s had to be resourceful. Guidelines include the following:
- Stevens had to leave his job and apartment and can have only five visits from family and friends during the year. Each visit is less than a day long.
- Groupon provides an unlimited number of free coupons, which are generally for restaurants and activities (think yoga classes and Segway tours).
- Strangers and fans may donate things like a couch to sleep on for the night, car rides, or plane tickets.
- Stevens is not allowed to use or touch money during the challenge.
- No performing jobs for goods or money.
- He must still leave tips, as any good customer would.
Stevens told CNN that he “started with one pair of shoes, socks, underwear, and a paper suit made of Groupons. They gave me a laptop, camera, Internet card, and phone. They put it in a paper messenger bag.”
Wearing the paper suit, he used a coupon for a carriage ride to a clothing store, where he used more coupons to buy clothes. Obviously, the challenge requires him to be creative, like the day he needed to park a rented car and had no way to pay for parking. Stevens found a hotel valet who was willing to park his car in exchange for a coupon for a boat cruise.
Deal of the Day in Your Inbox
Groupon e-mails members a different discount offer each day and serves more than 40 cities in the US. The deals are only finalized when enough people purchase the coupon, which encourages members to forward the offer to friends and family members. Discount merchants include restaurants, subscriptions, classes, tours, spa services, and more. Groupon has sold more than 1.6 million coupons since its launch in 2008. If you can stand the often nonsensical coupon descriptions, you can find pretty good deals.
Lessons from the Challenge
The challenge is a great marketing move, but there are some interesting lessons that can be gleaned from Stevens experiences thus far, such as the following:
- Networking skills can take you places. Stevens uses them to the extreme — for everything from lodging to rides to doing laundry at a stranger’s house. He’s used Facebook to ask for a bus ticket from Tennessee to Kentucky, and he had 12 offers in about 12 minutes. How often do you turn to a network of friends or colleagues before spending money for a solution?
- Trading can substitute for cash. Stevens often has to trade coupons for essentials like toiletries, parking fees, tips, and other seemingly trivial expenditures. He even paid for a short taxi ride with a cookie and a $5 gift certificate. While you might not want to tip a waiter with, say, 50 percent off yoga lessons, it’s still interesting that so many people are willing to trade. I know personal trainers and massage therapists who trade services. Before you spend money on something, do you stop to think about how you might trade for it?
- Buying mostly experiences changes your perspective. Stevens is trading coupons for items cash would normally buy, but for the most part, he’s buying experiences with coupons. He’s taken plane ride tours, driven a late-model stock car, tried sailing lessons, took a Segway tour, and sampled yoga. When he went to the Mall of America (more than 400 stores and 35 to 40 million visits yearly), he wrote on his blog, “I wonder how many people that aren’t living off Groupons visit the Mall of America and manage to get out of there without spending a dime.” This reminds me of No-Spend Month challenges and the Great American Apparel Diet — what happens when spending money is removed from the picture?
If Stevens completes the challenge, he has said he’s thinking of using the $100,000 prize money for a down payment on a home and possibly to pay for a graduate degree.
What do you think of the challenge? Do you regularly use skills like networking and bartering or a no-spend challenge?
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I don’t think anyone has suggested that someone could do this “in real life”. The Groupon challenge is a marketing campaign by Groupon. However, April did pull valid ideas from the exercise for the rest of us that most people are just skipping over.
Sure we don’t have an unlimited number of coupons to barter with, but how many of us could in fact give bartering a try? Because of the limitations of Groupons, almost every single one of Josh’s transactions involves a negotiation. (For those of you concerned about tipping, he always works it out with the server or another patron in advance. No one gets stiffed on tax or tip.) How much might the rest of us save if we negotiated more?
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Groupon rocks. I had one of the best massages ever yesterday, at half the cost of a regular one. And over last weekend I took my wife to a wonderful local restaurant for $20 off regular price. Sure, I may not have spent that restaurant money otherwise, but it was a rare treat and it helped us find another good restaurant in the area.
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Kevin M. (#26) wrote: I’d like to hear from the other side – the merchants who make the offers. Are they getting repeat business from it or just one-time users of the coupon?
Me too! I thought this very same thing! I’d love to hear from the other side.
@Jim (#44)
Not an ad for Groupon. Just April doing her thing. I’ve been meaning to mention Groupon for a long time (a lot of people love it, as you can see), but haven’t had a chance. I’ll admit that this post isn’t my cup of tea, either, but you know what? I’d just skip it!
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I love Groupon! I live in a major metropolitan area and there’s always a Groupon deal close by. I have bought at least 8 I would say over the past 6 months.
Yes, you have to be cautious about which ones you buy and if you will really use it but it’s enabled me to check out restaurants I’ve been itching to try at a discount, and do things I’ve really wanted to do but haven’t been able to afford. My friends and I are are already spending money on dining out and activities pretty often and carefully chosen Groupons let me stretch my budget further.
I’ve also been following Josh’s story and I think it’s really neat that he is living for a year off Groupons. I certainly couldn’t.
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Kind of cheesey…
But hats off to the guy–and its a pretty ingenious marketing scheme.
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Perhaps I just live in an area where it isn’t as good of a deal, but my groupon coupons are usually for cheap(er) massages, spa treatments, or fancy restaurants.
Not at all helpful for my frugal/minimal lifestyle 99% of the time
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I’m just reminded about how things were back in the day (Wow, I just sounded like my dad!)
Bartering, trading services and working out deals – those were the days!
I feel so awkward and weird doing that nowadays, but this guy proves that when you don’t have an option, you don’t care.
I need that kind of attitude to save money and get some good deals.
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I think subscribing to coupon companies like Groupon is a good idea for those who are interested in trying out different restaurants, services or activities at a discounted price, but I feel that this article missed the mark by putting almost the entire focus on the challenge. Josh receives the coupons for free – everyone else still has to purchase them, albeit for what is usually a great deal.
It would have been a much more fitting article for GRS if April had written more on how regular people can benefit from companies like Groupon, and gave fleshier examples on how the lessons from the challenge can actually be transferred successfully to the real world, where people don’t receive coupons in lieu of money for free, and are not part of a marketing gimmick where they are more likely to receive help from intrigued strangers. It would also have been good to mention other companies who do the same thing, as this did come across as somewhat advertorial-like, especially the paragraph under Deal of the Day in Your Inbox. Having said that, it was still quite interesting to read about the challenge.
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Have you seen the grocery coupon guide, he eats on only a 1$ a day. http://www.grocerycouponguide.com/articles/eating-well-on-1-a-day/
i think his challenge is much more real, especially since he doesn’t have a sponsor or anything & still donated food with extra he has on his 1$ a day budget.
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Awesome story! I’m all for bartering, and have done it a lot, especially in poorer countries like India and Uganda. They really are quite smart people, making do with very little money their whole lives.
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@26 and 53: That article linked in comment #4 discusses the other side (and the founder of groupon). Very interesting.
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Great marketing. The contest is so crazy that it catches people’s attention. That said, those are some very tough restrictions. Not worth it for that kind of a life for one year, at least for me. Clearly there is someone who saw it differently!
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Re: Michelle #59 – Agree, agree, agree! I followed the grocery coupon guy over the full 100 days, his eating-well-on-$1-a-day posts are addictive and I agree he is a true inspiration! And JD did actually write about him on GRS last month. Unfortunately I can’t really apply his methods to my life as we don’t have that abundance of grocery coupons where I live, and the ones that do exist are not to be used in conjunction with sales or any other offers.
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I’m sure linking is not encouraged but if you look up “nasubi” you will find the entry of a Japanese man who entered a similar contest. His only reward was “break into show business” and he was forced to completely be locked away from society, his only way to survive was via entering contests.
He spent almost a year completely naked in a one room apartment trying to win 10,000 worth of prize goods. After he reached his goal, he thought he won but actually was flown to Korea, once again stripped naked, left in a room and required to enter contests until he won enough money to buy a plane ticket back to Japan.
Needless to say, compared to that I don’t think this man’s life is very hard at all….
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I agree with a previous comment. This is presented in the media as “living off” coupons for a year, when it looks like a marketing campaign supplemented with charity.
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