I am a gamer. All my life, I’ve been a fan of games of all types. I’ve played Dungeons and Dragons since I was in the third grade. During 2000 and 2001, Kris and I had marathon bridge sessions with another couple at least once a week. I used to host monthly game nights during which my friends and I played the latest and greatest European board games. For a while, I played in chess tournaments. And, of course, I’ve long been addicted to videogames.
No surprise then than I was happy to participate in a recent panel discussion at the IGDA summit, a conference for game developers. The topic? Practical personal finance. The other members of this panel were Courtney Stanton (of Subatomic Studios) and Mike Sellers (of Kabam). The panel was moderated by Dan Scherlis.
I didn’t know the other panel members before the conference started. Because we’d never met, we spent a couple of hours beforehand preparing our talking points. I was impressed by how my colleagues tied everything back to gaming. Over and over again, they talked about the “gamification of personal finance”.
The Gamification of Personal Finance
The “gamification of personal finance” simply means using money management techniques based on game design principles.
Think of your favorite games — especially video games. What makes them fun? What makes you want to play again? How can these elements be extracted from game design and used in real life? In this case, for promoting smart personal finance?
At first, I thought the idea sounded silly. But I quickly realized that I’ve subconsciously been using game design principles to help me cut spending, boost income, get out of debt, and build wealth. My own approach to money management has been game-based for the past seven years, but I haven’t realized it until now.
During our discussion, Stanton talked about her own experience with debt repayment, about how it felt like she would “level up” whenever she paid off a credit card or a loan. This kept her motivated to continue.
Dan Scherlis, our moderator, made an interesting point. Even as we’re trying to “win” the game of personal finance, there are folks on the other side trying to beat us. The credit card companies, the transnational corporations, and even the professionals who are supposed to be on your side — they’re all trying to game you, trying to get as much money out of you as they can. (This is exactly why I’m always saying that nobody cares more about your money than you do.)
Playing the game
But how does this all relate to real life? For me, the answer is obvious. I can see clearly how using the paper chain representing your debt. Each time you pay off a certain amount ($100?), cut a link of the chain.
Actually, a lot of the “money hacks” I’ve shared over the past five years are nothing more than methods for making money management into a game. Some examples:
- Pay yourself first with a personalized coupon booklet
- Use envelope budgeting to control your spending
- Use a monthly “checkbook sweep” to force yourself to save
- Use a personal escrow account to budget for non-monthly expenses
- Learn to use unit pricing to get the best deal on groceries.
- Use the drugstore game and/or “extreme couponing” to slash your spending on household items
- Use “reverse credit” to stick to a budget
To some extent, Mint uses game-design principles. It’s a money-management tool that provides game-like feedback about your progress. And tools like Bobber (a targeted-savings app) explicitly try to make money management a game.
The “gamificiation” of personal finance isn’t new. For decades, people have been trying to use game principles to encourage others to save. In 2008, for instance, I shared some financial advice my father gave me when I was only nineteen. He wrote:
You used to play lots of video games. One of them had a rocket and you had an energy level you had to worry about. Energy was used to travel and to shoot at the enemy. Life is a big videogame. In our society money is the energy. There are certain things you have to or should do so make sure don’t shoot so many asteroids just for the fun of it that you deplete your energy level and someone has to flash on your screen —GAME OVER—.
Dad was decades ahead of his time!
But what I want to know today is have you ever thought of money management as a game? What rules did you set for yourself? How did you keep score? (Money in the bank seems like an obvious way to keep score, but some people might use net worth, and others might use investment returns, etc.) I’d love to hear how other people turn personal finance into a game.
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