Linda Vergon

Linda Vergon

Staff Writer

Recent Posts
Ask the Readers: Where can you get a last-minute seasonal job?
This article is by editor Linda Vergon.

When you think about getting extra money for the holidays, your first thought may be to get a job at your local mall. Retail is certainly one of the easier industries to break into to find a holiday job, and this year’s retail numbers are expected to be much better than in recent years. But your next thought may be that we are right on the cusp…

Ask the Readers: How much are you budgeting for holiday travel?
This article is by editor Linda Vergon.

Nearly two thirds of Americans are planning to travel at least once between Thanksgiving Day and New Years Day this year, according to the Orbitz Holiday Travel Insider Index. The survey is based off the popular site’s consumer research and booking data, which also indicates that 60 percent of travelers are willing to spend as much as $2,500 on their getaway. Most travelers (68 percent) plan to…

Ask the readers: How does media coverage affect your charitable donations?

This article is by editor Linda Vergon. A 2006 study from The William Davidson Institute at the University of Michigan showed how media coverage of the 2004 tsunami influenced charitable donations. For their analysis, they had to isolate the effect media coverage had on donations, so they controlled for tax incentives, agency-specific effects, and “donor fatigue” (meaning that more exposure to an event caused people to be less willing to donate). What they found was…