America's youngest credit card brand shook up the industry by launching the first nationwide credit card with a cash back rewards program and no annual fee. Since its splashy debut via a 1986 Super Bowl ad, Discover has grown into one of the industry's most respected companies. With competitive balance transfer offers and a proven track record for delivering solid customer service, Discover has settled into an enviable role in the credit card landscape.
- The new Discover it card is out to change the way people think about credit cards.
- Fair...No annual fee. No overlimit fee. No foreign transaction fee & no pay-by-phone fee. No late fee on your first late payment. And we won't increase your APR for paying late.*
- Generous...5% Cashback Bonus on up to $1,500 in purchases at Home Improvement Stores now through June with free and easy sign-up. And 1% cash back on all other purchases.*
- The new Discover it card is out to change the way people think about credit cards.
- Fair...No annual fee. No overlimit fee. No foreign transaction fee & no pay-by-phone fee. No late fee on your first late payment. And we won't increase your APR for paying late.*
- Generous...5% Cashback Bonus on up to $1,500 in purchases at Home Improvement Stores now through June with free and easy sign-up. And 1% cash back on all other purchases.*
- The new Discover it card is out to change the way people think about credit cards.
- Fair...No annual fee. No overlimit fee. No foreign transaction fee & no pay-by-phone fee. No late fee on your first late payment. And we won't increase your APR for paying late.*
- Generous...5% cash back in categories that change throughout the year like gas, restaurant, movies, and more up to $1,500 in purchases with free and easy sign-up. And 1% cash back on all other purchases.*
- The new Discover it card is out to change the way people think about credit cards.
- Fair...No annual fee. No overlimit fee. No foreign transaction fee & no pay-by-phone fee. No late fee on your first late payment. And we won't increase your APR for paying late.*
- Generous...5% cash back in categories that change throughout the year like gas, restaurant, movies, and more up to $1,500 in purchases with free and easy sign-up. And 1% cash back on all other purchases.*
Disclaimer:*These quotes are from credit card issuers which have paid for a link to their website. Offers are subject to change without notice and may not be the same for all consumers.
This content is not provided or commissioned by American Express. Opinions expressed here are author's alone, not those of American Express, and have not been reviewed, approved or otherwise endorsed by American Express. This site may be compensated through American Express Affiliate Program.
Discover is a paid advertiser of this site. Reasonable efforts are made to maintain accurate information. See the Discover online credit card application for full terms and conditions on offers and rewards.
Discover's flagship Cashback Bonus Card
Since its debut, the Discover Card has offered a cash back rebate for everyday purchases. In 2007, Discover replaced the Platinum Card in its lineup with the Discover More Card and now Discover's new flagship card, the Discover it Card, aims to "change the way people think about credit cards."
Discover's groundbreaking adventures in the credit card business
The Discover Card we know today started off as the brainchild of executives at one of America's biggest department stores. With ambitions to grow its financial services business, Sears launched Discover as a revolving consumer account to complement its popular retail credit card. Although a few major banks had attempted to jockey for position in consumers' wallets alongside Visa, MasterCard, and American Express, only Discover had the power of Sears' retail footprint. In-store messages and heavy television advertising introduced the radical idea of a credit card that "pays you back." Within five years of its 1985 launch, Discover had already attracted a million merchants beyond its initial department store network.
Sears spun Discover and investment house Dean Witter into a standalone company in 1993, enabling it to launch one of the first credit card websites by 1995. After a decade under the Morgan Stanley corporate umbrella, Discover Financial Services emerged in 2007 as a fully independent credit card issuer. The company celebrated by relaunching its slate of cash back rewards credit cards and purchasing the iconic Diners Club brand. Resolving an antitrust dispute with Visa and MasterCard enabled Discover to bring additional lenders onto its platform, while advancing plans to extend its global payment network.
In addition, a handful of other lenders use Discover's payment processing network for private label credit cards tied to retail stores, professional associations, and membership organizations. Many of these credit cards carry the Discover logo, but don't offer the usual cash back bonuses or other rewards.
While still best known for its cash back rebates, Discover Card's products now include added value ranging from a generous cash back reward program, to no annual fee, no overlimit fee, no foreign transaction or pay-by-phone fees and talk to a real person anytime with 100% U.S.-based customer service. If you're looking for a rewards credit card backed by industry-leading customer service, review the Discover Card offers on this page to see if there's a deal that's right for you.
