This is my first day in this forum and I hope that all of you will say welcome to me...! Blogs have passed their fad stage and are now accepted as serious business tools, but far too many people have entirely the wrong idea about making money blogging. Making money because you blog is a much more common than making money from blogging. Yes, a handful of people make serious money from their blogs, including from advertising revenue, product sales, and more, but for most of us this is simply not going to happen. I know a very few people making six figures from their blogs, but I know a lot more extremely successful professionals who owe their success in part to blogging. The thought of a professional, whether a consultant, lawyer, speaker or anyone else starting a blog, slapping some ads on it, and raking in serious cash is simply ludicrous! There are several reasons why blogging is great for promoting yourself. These include:
Visibility -- Search engines drive most of the traffic on the Internet, and they love blogs. “Blog and they will come,” although not entirely correct, is not far off the mark. Blogging will expose you and your thoughts to a larger audience.
Expertise -- You can demonstrate, and built, your expertise on a regular basis via blogging. You are not claiming you’re an expert, but proving it through what you say.
Networking – Due to the conversational and interactive nature of blogging, the range of people you’ll meet may simply amaze you. Some may become clients while some may refer or otherwise help you and they will also benefit from knowing you.
Building Trust – Blogs are written in a conversational style, much as we speak, and when people read your blog, they get to know you. I’ve met long time readers of my blog who have said, “You’re just like your blog!” Although they had just met me, they already knew me.