Interesting piece. But I wonder about the guy. Doesn't it seem strange that he would say that subsidies on crops are ridiculous but so is paying more for organic food? Part of the reason organic food costs more is because there aren't any subsidies on it (that's USDA rules). And I don't remember anyone saying organic food would end world hunger (as Habler mentione, which stems from inadequate distribution, not production.
Anyway, the point about how no one knows who the hell this guy is is well taken. And I love the sarcastic title of the piece.
The book "Omnivore's Dilemma" points out that few people know about the guy who invented the process for creating chemical fertilizer (that is, "fixing" nitrogen artifically) yet he is more responsible for the "green" revolution than anyone else. Then again, he used the same technology to make chemical weapons for Nazi Germany. I guess that does taint one's record.
@floppel: From what I've read, you're totally right. They're definitely healthier. I'm not sure about taste, if all other things are equal, though no one can deny that local organic is tons better than distant conventional.