I'm really not sure what to make of that. Certainly there's some creative marketing there, but I wonder how well this kind of marketing works for a bank?
With the Fed now saying this past week that they will keep the Fed Funds Rate unchanged at least until 2014, I don't expect deposit rates to get any better for at least a couple more years. I've been buying U.S. Treasury Savings bonds over the last couple years. The rates have been good compared to bank deposit rates. While I don't all of my savings in them, I do regularly buy them to help give me a little bit better of a rate on my savings. If you're interested in learning more about EE and I bonds, I wrote a series posts about them here: U.S. Treasury Savings Bonds