money=time is a valid statement. It's just a question of how much time is money worth.
And that was my point too.
We do our own yard work. We could easily pay someone to do it for $10/hr, probably a lot less. So when we are doing that we are valuing our time at $10 an hour or less.
But when I consult in the area that I have expertise in I charge well over $100 an hour, ten times that because I know my expertise and experience is worth that. Most people don't want to pay that though and I don't really want to lower my prices to get more gigs because I don't need the hassle. If I charged $75 and hour I'd probably be as busy as I wanted to be.
I forego $75-$150+ an hour to have free time. Does that mean I'm paying that much for my free time? Why would I thin spend any time at all doing yardwork when I could pay someone else?
Time is just like any other commodity. Each person decides for themselves what it is worth and behaves accordingly. If you want to avoid toll roads that's your choice.