This is why I would never buy anything from The North Face. That logo is just so in your face, I find it repellent. Back in the 1980s when the preppy style was in, I remember going to concerts or movies and the people in front of me would put their L.L. Bean coats on the back of the chair, carefully turning the collar down so everyone behind them could see the L.L. Bean label. That in fact may have been the root of my aversion to labels on clothing
Sorry, this is an absurd reason for not buying TNF gear or clothes and given this, you probably do not know anything about TNF. TNF's logo has always been the same forever, although they used to be silk screened, and they haven't gone around plastering more of them all over the place either. TNF has been more successful at marketing their products than other outdoor gear companies so you see more of them around. Despite this, TNF maintains high quality standards and they continue to back their gear. If a zipper breaks, threads come loose, you can simply send them to TNF and they will repair for free forever. TNF has also repaired holes in my stuff at no cost when they didn't have to do so. I have owned TNF gear and clothes for over 25 years, in fact I still have a mountain light jacket from 20 years ago which TNF repaired for free. I'm also not someone who just wears TNF in the urban jungle. I have owned and used lots of different brands, and I continue to stick with TNF because of the quality and standing behind their products, but more importantly because TNF fits me best and because I have so much of it, I continue to buy for modularization. With that said, I have never bought TNF or any other outdoor make at retail, no need to given the cyclical nature of winter clothing market. heck, if you don't like TNF logo standing out, take a black sharpie and color the logo, but it is a ridiculous reason not to buy. But again, i don't get the concept of being conspicuous, because I just don't care what people think of my purchases.
although I agree people get caught up in the joneses, but it shouldn't be the reason you don't buy a particular brand or start cutting off labels. As a smart consumer, you buy things based on value and quality, if it happens to be a particular make, then so what. remember, then whole premise isn't buying things for other people's benefit, but for your benefit. personally, i don't get why you would cut off labels or avoid a particular brand simply because of its label under the excuse of status symbol, yuppie, or whatever. It makes no sense to me. I think there is a reverse of keeping up with the jonses in this regard, keeping up with the joe's. in either case, you are worrying about what other people think and that is driving your spending behavior and your life. Either way, it makes no sense to me. buy things for yourself, not for what people think of you or the perceptions you want to give other people.
144mph, i'm with you. I just don't get the concept of conspicuous consumption if people's goal is not care what other people think. Want items are inherently irrational. I wear a Breguet watch, ridiculous in price to most and perhaps most don't even know what a Breguet is, but for those who can appreciate a Breguet, like myself, it means something. again irrational nature of want items.