I personally think the "HARP 2.0 Do You Qualify" banner is a little large (though good-looking, so I'd just shrink it). Then, I would add a personal sentence to the end of the couple sentences below it -- something like, "With over __ years of experience guiding buyers and owners through the process, T.C. Strait looks forward to building a relationship with you." So, that's kind of weird sounding, but something that mentions you and experience/reliability. I like your fonts, styling, images, calculators (though the purchase one seems not to be operational yet?), and organization. If you're photogenic or have a seasoned/trustworthy look, consider adding a photo of yourself, though I like the current photo on your "Contact" page. The rotating testimonials are also cool. The things I wanted to know when I was buying a home for the first time, and then refinancing, were about how the process works. That is, what will you need from me? Once I give it to you, what will happen next? When's the appraisal? How is that set up? What else should I expect to happen before closing? How long until closing? What are the various categories of costs relating to this entire process? Alternatively, your website needs to make clear that you will walk the people through the entire process (i.e., don't worry if you don't know everything about the process, because I can walk you through step by step). I also wanted some assurance that the mortgage broker was going to do a good (accurate) job calculating fees/costs and/or double-checking what is received from the closing attorney before simply passing it along. (Yes, I caught errors in mine, and in my parent's recent sale, there was an error found after closing.) Finally, the bottom of your page has a copyright secion, but you need to update it, as it currently says, "COPYRIGHT (C) YOUR BUSINESS NAME." I hope this is helpful -- take what you like, and ignore what you don't!
Last edited by LeRainDrop on Sat Dec 29, 2012 9:14 pm, edited 2 times in total.