http://www.ted.com/index.php/talks/jose ... _want.html

Interesting idea of progression from commodities (agrarian) to goods to services to experiences. I believe there are certainly examples of companies that have succeeded by delivering on their promised experience. My list would include:
* Starbucks
* McDonalds
* Disney
* Southwest Airlines
* Apple
* Facebook (although likely still not profitable)
* RIM (BlackBerry)
* BMW
* Audi
* Toyota

There are probably examples in many other industries.

squished