I am not an extreme coupon-er (yet), but I can see how it becomes addicting.
I receive daily emails from all of the Groupon-like sites, and recently received one from Living Social for half off a $20 purchase at Whole Foods. I occasionally shop at WF and scooped up the deal right away. Imagine my surprise when I learned that Living Social offers a free deal if you share your unique link to three other people who also buy the deal. I sent it to friends I know that shop WF, and also posted it to my Facebook and within minutes three friends also purchased the deal! My deal is free! Check out the “pyramid scheme” for yourself http://livingsocial.com/deals/how_it_works
Additionally, three friends and I were deciding on a place to eat last night and three restaurants were suggested. I went to the Facebook pages of each restaurant and found one of the restaurants offered a free appetizer for “liking” the page. Decision made! With the huge free appetizer for the table, the rolls that the restaurant offered, the water that I drank (I can’t drink alcoholic or caffeinated beverages because I’m pregnant), and the soup I ordered, I only paid $7 for my share of the meal.
Small victories in frugality!