I have a confession to make: I like commercials. Even though they can be boring, insulting, and just plain bothersome, on some level they intrigue me. I often wonder why certain ads fail miserably while others succeed in catapulting a brand to the forefront of store shelves. I like commercials because I enjoy guessing which will sink the product and which marketing genius will get a promotion. But what I hadn't considered until I had children was how much power commercials seem to have over us.
What changed my perception was a routine shopping trip a few years ago with my then four-year-old boys. As I paused my shopping cart in front of the cleaning supplies, Andy said, "Mom, aren't we going to buy some Clorox?" I stared in surprise at my child because, although he was pointing straight at the Clorox, I knew he wasn't able to read.
I puzzled over the bleach incident for some time because not only were the boys unable to read, but I didn't generally buy bleach. Eventually, my husband and I realized that commercials were to blame. While I had been dismissing commercial-watching as a mildly amusing pastime, marketers were subtly invading my home and impressing their values on my captivated and trusting children.