Loss hurts: Loss aversion and how to beat it

I've done some pretty dumb things with money. Maybe you have too. What I've come to realize is that those dumb actions were controlled by my money blueprint. And maybe you'll agree with me that how our money blueprints affect the way we think and act toward money is a key factor in achieving financial freedom.

Most people know that they should be saving more. And they're well aware that they should be spending less. The average person knows that credit cards are rigged against consumers. We know this stuff, so why do so many people struggle to make ends meet (let alone save for early retirement or other goals)? How can we learn to be smarter with money?

The emerging field of behavioral economics can give us some insight.

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