I bought Get Rich Slowly! (or: The return of J.D. Roth)

Why, hello there. My name is J.D. Roth, and I'm an accidental personal-finance expert. Eleven-and-a-half years ago today — on 15 April 2006 — I started a little website called Get Rich Slowly. This website.

I ran this blog as a one-man show for three years. Then, for a variety of reasons, I sold the site. I stayed around for another three years, acting as primary writer and editor-in-chief until the middle of 2012. Then I “retired”.

For the past 5+ years, I've been busy — just not here.

  • In 2010, I published Your Money: The Missing Manual, a compilation of everything I'd learned about money while writing this site.
  • From 2011 to 2014, I wrote the “Your Money” column for Entrepreneur magazine.
  • In 2013 and 2014, I wrote and published the year-long Get Rich Slowly course with my pal Chris Guillebeau.
  • In March 2015, my girlfriend and I left Portland, Oregon for what turned out to be a 15-month RV trip across the United States.
  • In October 2015, I launched a new personal-finance website: Money Boss, which is all about managing your household finances as if you were managing a business.
  • This year, Kim and I purchased a run-down 1948 “English bungalow” on an acre of land just south of Portland. We've spent the past few months fixing up the place. (And there's still tons more to do!)

Meanwhile, I've continued to write for other outlets, speak at various events, and (as always) meet with readers from around the country — and the world.

Today, everything changes. Eleven-and-a-half years after starting Get Rich Slowly (and eight-and-a-half years after selling it), I'm pleased to announce: I'm back. I've re-purchased Get Rich Slowly, and am returning as the site's owner, manager, and editor.

Why I Bought Get Rich Slowly

It's difficult to convey just how excited I am by this news. I'm ecstatic. Seriously. I'm on cloud nine.

Last week, I had a conversation with a friend during which I mentioned I might be buying back Get Rich Slowly. “Why?” she asked. She was genuinely mystified. To her, blogs are dead (or dying). And why would I want to buy back something I'd already sold?

Well, for lots of reasons.

  • First up, by re-acquiring Get Rich Slowly, I re-acquire the rights to all of my old articles. This is a Big Deal to me. When I sold the site, I didn't understand just how frustrating it'd be to not have access to the words I'd written before. Now I own that material once again.
  • On a related note, Get Rich Slowly has published 4675 articles containing millions of words during the past decade-plus. That's a huge (and useful) body of work. Google likes huge (and useful) bodies of work.
  • Get Rich Slowly is an established brand. Sure, it's lost some its luster over the years, but I'm confident that the tarnish can be removed, that the site can be polished so that it shines once more.
  • From a business perspective, I'm buying an income stream. Get Rich Slowly doesn't produce the revenue it once did, but it generates enough to provide a modest income. And, I hope, that income will grow over time. I still have a substantial nest egg — I'm financially independent — but I'd love to save even more.
  • Honestly, I also re-acquired Get Rich Slowly out of pure emotion. I love this site! It's the best thing I've ever created. I still get email from people who write to thank me for helping to change their lives. That feels good, you know? It makes me feel like I've done something right in the world. And I want to return to that sort of purposeful work once more. (And now that I'm older, I feel like I can handle this beast without becoming overwhelmed like before.)

Maybe the most important reason I bought Get Rich Slowly is freedom. Look, I love Money Boss, and I'm proud of the material I produced during my two years running that site, but I feel like I backed myself into a corner over there. I set out to make it about advanced personal finance, about financial independence and early retirement and entrepreneurship. These are great topics, but they're also limiting. There's so much more to write about! (Plus, not everyone wants to pursue financial independence. Not everyone can pursue financial independence. Not everyone should pursue financial independence.)

Note: I'm aware that my limitations at Money Boss were self-imposed. If I wanted, I could have changed the rules I set for myself. And if the deal for GRS hadn't gone through, that's exactly what I would have done. But it feels much more natural to tackle the broad spectrum of personal finance here at Get Rich Slowly than it does at Money Boss.

What Happens Next?

What does the immediate future hold for Get Rich Slowly? Well, there's tons of work to be done, that's for sure. My head is filled with dreams and schemes for the site, but before I can get to any of these future plans, I need to address some immediate concerns.

  • Get Rich Slowly needs a facelift. Believe it or not, it's still running on the same core layout I chose in 2006. The layout has been heavily modified since then, but it's still the same layout. (I was shocked, actually, to discover this.) I have a new design in mind, and I hope to implement it sooner rather than later. I want the site to be clean, attractive, and accessible. (I've been toying with the new design all summer; here's the current version.)
  • Meanwhile, the archives are in need of a “content audit”. As I mentioned earlier, after 11-1/2 years this site has published 4675 articles containing millions of words. (About half of these articles are currently flagged as “private” and not listed in the archives.) It's going to take months to methodically work my way through this huge library to bring everything up to date.
  • While all of this is going on, I want to resume a regular writing schedule. Get Rich Slowly has only published eight articles in 2017. (I used to publish at least eight articles here each week!) My pace at Money Boss hasn't been much better in recent months. But now that the transaction is finished, now that Kim and I are finished remodeling the house, and now that I have a new writing studio set up on the bottom of our property, I'm ready to pursue my passion with vigor!
  • Most importantly, I want to re-build the Get Rich Slowly community. I believe that the best part of this site has always been you, the audience. The readers here have always been smart and supportive and amazing. But as the site slowed and stagnated, that readership naturally drifted away. I'd love to bring old readers back while introducing new folks to the core ideas of sensible personal finance.

I know myself well enough that I won't commit to a strict publishing schedule right now. In the olden days, I published two articles at Get Rich Slowly each weekday and one article on Saturday and Sunday. That was a lot of work. But rest assured that I aim to publish often. What's more, I'm eager to highlight the amazing work my colleagues are doing elsewhere in the world of personal finance.

That's it. That's my big news — and the big news for this site. Over the next couple of weeks, I'll begin publishing articles about all aspects of smart personal finance. Meanwhile, I'll be working behind the scenes to clean up the site's appearance. This might take some time — and things might get a bit janky now and then. Please be patient.

My hope is that by early 2018 Get Rich Slowly will once again be firing on all cylinders. I hope you'll join me for the ride!

One last thing for long-time readers. Have no fear! Naturally, I'll bring back the cat photos. And to show I'm an equal opportunity kind of guy, there'll be dog photos too. Animals for everyone! Enjoy…

Thanks from Tahlequah!
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CopperIvy
CopperIvy
2 years ago

We’ve missed GRS and we’ve missed YOU!

But don’t worry, we’re still out here. I’m sure I’m not the only one who has still been checking back every day only to be greeted by the same sad piggy from that last post in June.

Matt Brundage
Matt Brundage
2 years ago
Reply to  J.D. Roth

JD, this is what’s causing the uppercase: you have the following CSS rule on line 114 of your minified CSS file.
text-transform:uppercase;

Felicity (@FelicityFFF)
Felicity (@FelicityFFF)
2 years ago

That’s huge — congratulations!

Also omg that dog is adorable. Someone needs to do a roundup post of personal finance bloggers’ pets.

G Money
G Money
2 years ago

Welcome Back GRS! This site was the beginning of my personal finance education. Without you I would still be in debt, living paycheck to paycheck. Your personal stories, book recommendations and guidance were life changing. Glad you found your way home.

Mr. DebtFree
Mr. DebtFree
2 years ago

So happy to hear that Getrichslowly is back under your wing! This is one of the websites that started it all for me and I’m extremely excited to see you return it to its’ glory! Take care.

Kevin
Kevin
2 years ago

Congratulations! Happy to now add GRS back to my RSS feed ๐Ÿ˜€

Aghavni
Aghavni
2 years ago

Well this is great NEWS !! Can’t wait for you to start publishing again. I have been following you (not in a bad way – LOL) since you bowed out, but it wasn’t the same. It was fun to follow your cross country adventures and trips but Money management is where you seem to be at your best. You have helped me sooooo much I can’t begin to tell it all. I’m a single person on the younger end of the Boomer scale and found your site when I was newly laid off from my job or 28 years !!… Read more »

Vicki@MakeSmarterDecisions
2 years ago

Congratulations! I have been following Money Boss and your writing is always great. But I definitely missed your voice here at GRS! Can’t wait to follow the progress. I’ll also be interested in what happens to Money Boss now.

Beth Hayden
Beth Hayden
2 years ago

Delighted to hear this news, J.D.! Welcome back! Can’t wait to see what you produce next.

Financial Samurai
Financial Samurai
2 years ago

Well done! Now THIS is a move I can get behind! Even though you sold the site for millions, as have others, I always felt a little bit of remorse because it always seemed like you guys had some regret going after the money instead of maintaining the community. Otherwise, why would y’all try and recreate the magic with new sites so soon right? I know you can’t say how much you sold GRS for, but can you say how much you bought GRS for? And if you can’t say that, can you say what fraction did you buy back… Read more »

Brian
Brian
2 years ago

This is great news! Good to have you back J.D. I’d love to see the Sunday readers posts come back it was one of my favorites. Real stories from real people. Super motivating.

Vicki@MakeSmarterDecisions
2 years ago
Reply to  J.D. Roth

Somehow I don’t think that will be a problem ๐Ÿ˜‰

Military Dollar
Military Dollar
2 years ago

This is so exciting! GRS was the first finance blog I ever read when I discovered blogs in 2009, and it was a long time favorite. I used to start every work day by opening email and then GRS. But I admit I stopped reading in 2013. Now, I can’t wait to get back into it! Welcome back and I can’t wait to see what you do with the place!

Amy
Amy
2 years ago

Welcome back! I’m looking forward to what’s coming from GRS. As I type this I’m camped out on my brothers sofa, having evacuated my home during the fires in Santa Rosa. I’d love an article in the future about insurance, preparing and recovering from disasters. Thankfully my house is still standing right now, but much of our neighborhood is gone. My home no doubt has smoke damage and any hope of getting a contractor to my house in the next decade is gone. Do I even stay? At any rate these are some of the questions on my mind right… Read more »

Leslie
Leslie
2 years ago

I am so excited you are back! It was never really the same after you left and I stopped reading a few years ago because of that. Interestingly, I had looked around to see what you were doing a few months ago but Money Boss just didn’t speak to me the same way GRS had. Looking forward to regular stuff here again. Welcome back!

ESI Money
ESI Money
2 years ago

So excited for you!!!!

It’s going to be GREAT!!!!!!

Deb
Deb
2 years ago

I faithfully kept GRS in my favorites and would check on it when I’d look at my other bookmarked sites. What an awesome surprise when I seen a post today! I’m 52 and am happily retired since the end of June 2016. I have received so much great information from money sites and yours has always been at the top of my list. The site’s name resonates with me because building financial independence is a one-step-at-a-time process that cannot be rushed. It’s always a work in progress and I never stop learning. Congratulations and I look forward to reading your… Read more »

Chris Wells
Chris Wells
2 years ago

I have to agree with everyone above that GRS changed my life and it’s exciting to see you return. I’ve continued to follow your other sites and recently followed your Twitter account, which is how I saw this post. I stopped following GRS a while after you left, but your effort to bring back former readers is already working since I just resubscribed to the RSS feed. I look forward to seeing it come back to life. Personally, I’d love to see some articles about estate planning since my goal is to tackle that aspect of my finances in the… Read more »

Susanne @ The 76K Project
Susanne @ The 76K Project
2 years ago

My husband and I have been following this site on and off for the past 9 years. Great to see you back! Congratulations!

Sandy
Sandy
2 years ago

Welcome back! Time to resubscribe…and done. I, too, kind of kept up with you ad hoc but it wasn’t the same. Looking forward to seeing what you bring back to GRS.

Formuebygging
Formuebygging
2 years ago

Welcome back and cheers from a fellow Norwegian personal finance blogger. You among others inspired me to create my own blog (in Norwegian) and it has gone pretty well over the years. (5+)

Cant wait to read what you come up with here. Take care!

Jeffrey Trull
Jeffrey Trull
2 years ago

EVEN IF I HAD A CHOICE, I WOULD STILL WRITE THIS IN ALL CAPS BECAUSE I’M SO EXCITED. CONGRATS, J.D.!

llcall
llcall
2 years ago

I’ve really enjoyed Money Boss so I’m a little sorry to hear that it may be dormant (for some time, forever?). But I first discovered you here 10 years ago so I’m delighted to hear that you’ll be back and publishing more frequently. As others have said, I suspect there are many like me who kept their GRS “subscriptions” of one kind or another even though they stopped visiting the site. Looking forward to more!

Michelle Schroeder-Gardner
Michelle Schroeder-Gardner
2 years ago

This is so exciting! So glad to have you back ๐Ÿ™‚

Palmetto Millennial
Palmetto Millennial
2 years ago

I stumbled upon GRS over the last year or so and enjoyed reading your older articles. I look forward to the new and updated content! Welcome back!

The Frugal Humanist
The Frugal Humanist
2 years ago

Oh my cat, JD!!! That’s friggin awesome news and totally warrants all caps!
Congratulations!
So glad to have you back at GRS, looking forward to reading more!

Misty
Misty
2 years ago

Oh my cat? So funny. Spewed my coffee across my chest at that one. Thanks for the morning laugh. ๐Ÿ™‚

Keith Schroeder
Keith Schroeder
2 years ago

This news is as exciting for the readers in the hinterlands as it is for you, J.D. The writing shed should have been a clue, but I missed it. Can’t wait to hear and see more of your work.

The best part is our community continues to grow and as we grow we have a larger and larger influence in the world we live. No longer can we be satisfied with helping individuals change. It’s bigger than that now. There is a new world order, and responsible finance is the rule.

I love it!

Jeff
Jeff
2 years ago

“Believe it or not, itโ€™s still running on the same core layout I chose in 2006. The layout has been heavily modified since then, but itโ€™s still the same layout.”

And that’s a bad thing how? It’s a good layout that still works, much better than a lot of “modern” websites full of obnoxious flash and what not that requires absurd amounts of browser resources just to render a webpage.

Don’t fix what isn’t broken.

Ms. Frugal Asian Finance
Ms. Frugal Asian Finance
2 years ago

Congratulations on the purchase. And welcome back! I’m so glad you made the comeback. I can see that Get Rich Slowly will have a new look and new feel in no time! ๐Ÿ™‚

Michael Crosby
Michael Crosby
2 years ago

This is great news. I’m sure you’ll get your readers back.

Looking back, I realize you were probably the first personal finance blog that got me started. After you, it was Early Retirement Extreme, then Mr Money Mustache. Now my favorite is The Wealthy Accountant.

I’m guessing it’s difficult to keep the enthusiasm for writing. Both ERE and MMM are no longer what they used to be, but TWA continually writes compelling useful material.

I’m sure once you’re up and running, I’ll be recommending your blog like I do with TWAs.

Katasha Loves Tacos
Katasha Loves Tacos
2 years ago

I’m new to the Get Rich Slowly community (I first learned about you through Paula’s podcast and Money Boss), but I’m glad to see you’re happy with the re-purchase!

Looking forward to reading more from you ๐Ÿ˜€

dh
dh
2 years ago

Whoa, as Keanu would say! This is totally major!!

Tim
Tim
2 years ago

Yea! And to think… I’ve almost dropped it from my aggregator a half dozen times… Looking forward to new and spectacular content.

Dicey
Dicey
2 years ago

Wow! GRS was a huge part of my journey to FIRE. As of Dec. 5th, it will be FIRE years since I said goodbye to my employer. So happy you’re back!

Belinda Richardson
Belinda Richardson
2 years ago

What great news! I was one of the readers who drifted away, and I’m so glad you’re back! And I don’t believe blogs are dying one bit, of course that is just my opinion though. I love and read them regularly.

Sandy
Sandy
2 years ago

Welcome back home!! JD, I’d be really interested to read a post about WHY you sold GRS to begin with, and also WHAT was in it for the buyer?? GRS is YOUR voice and YOUR creation. There is no way that anyone else can come along and take over. You were the voice of the site and that is what readers came here for. Once that voice left, so did the readers. At about the same time you sold GRS, the dude over at the Simple Dollar sold his site too. WHY?? I mean, I get the money angle of… Read more »

Dylan
Dylan
2 years ago

I’m so happy and excited for you, JD, and for the GRS community too. Congratulations and welcome back!

JoDi
JoDi
2 years ago

Wow, so glad to see you’ll be back here! I stopped following this site quite a while ago because it rapidly went to hell in a handbasket after you left, but I did follow your writing elsewhere. I’ll be happy to subscribe here again now that you’re back, and I hope the community grows into what it once was. The comments here were the best!

Lazy Man and Money
Lazy Man and Money
2 years ago

Great to have you back! Best news I’ve heard in a long time (which might say more about the news I hear lately).

The caps for the comments are probably coming from your CSS stylesheet. This looks like it – “#comments,#respond{text-transform:uppercase;margin:…”

That “text-transform:uppercase” is probably it. So when you get access to the CSS, it’s worth a short that it will be an easy fix there.

lhamo
lhamo
2 years ago

Welcome back, JD. I’m so glad you got the GRS content and platform back! I have been letting people over on the MMM forums know — hope many of them will return and help you rebuild this community.

Meridith
Meridith
2 years ago

Hi J.D.- Great to see you back! I have been checking in on GRS periodically for months and am always disappointed to see the same article. I followed and read religiously in my first few years out of college. It was part of my daily morning routine! The focus and learning helped me to pay down student loan debt and max out my 401k contributions early on. Today, that debt is down to ~40k from ~120k and my 401k has a very healthy balance. I’ve also opened a business and bought a multi-family house. I am thrilled you’re back and… Read more »

Danny
Danny
2 years ago

Welcome back JD!! Glad to see you pulled a Steve Jobs!

Side note, did the RSS feed change or not get updated? I haven’t been getting updates for a long time. (the content hasn’t been strong for a while) but I expect that will change.

Henrik
Henrik
2 years ago

Great news! ๐Ÿ˜€ Welcome back! I stopped reading GRS, but I will for sure come back as a reader now that you are back ๐Ÿ™‚ Looking forward to a new start for GRS!

Erman
Erman
2 years ago

Congrats JD, very exciting news indeed !!

Lucy
Lucy
2 years ago

Congratulations! Just yesterday I sent the archives page to a friend asking for money advice with the comment ‘but I only recommend the early years; look for the ones in written by J D Roth”.
I am very much looking forward to the new chapter!

TPol
TPol
2 years ago

Congratulations! I have always enjoyed your writing. I wasn’t reading the blog as much as I used to since you were gone but it was still on my blogroll. Looking forward to reading more posts JD style ๐Ÿ™‚

Olga King
Olga King
2 years ago

Where is the subscribe button?? Welcome back.

Kate
Kate
2 years ago

Super thrilled you are back! It has been a ride following you around the web and watching this site head off into the yonder. Great decision, I look forward to seeing what’s in store! And referring people here again!

Sheila Waddell
Sheila Waddell
2 years ago

Wonderful news!!! Welcome back and I love the doggie in the photo.

Nate
Nate
2 years ago

Congrats JD! The amount and quality of content has certainly dropped off in what seems the past few years. Very glad to hear you’re back behind the wheel here!

Adam
Adam
2 years ago

Great news and I’m excited to visit this site again daily, or as often as you post!

Jim @ Route To Retire
Jim @ Route To Retire
2 years ago

Welcome back, J.D.!!! Congrats on buying the site back and looking forward to the updates you have planned!

— Jim

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