My wife knows me pretty well. At a recent garage sale, Kris picked up the November 1939 issue of American Cookery magazine. She wanted it for the recipes. But after she was finished, she handed it off to me. “You'll want to look at the ads,” she said. She was right.
Some of the ads from this issue of American Cookery are for products that are still familiar to us seventy years later:
But many of the ads seem quaint or outdated:
I was particularly pleased to see that there were so many ads for home-based businesses. I wasn't aware that there were so many female entrepreneurs in the late thirties. This was at the end of the Great Depression, of course, and it may be that economic necessity had made this sort of thing more acceptable.
Of all the ads, though, one especially caught my eye:
A 1939 book on budgeting? Yes, please! Remember: I have a small (but growing) collection of old finance and success manuals. It's tough to find new ones. It's especially tough to find new budgeting books, or books written by women. Naturally, I tracked down a copy and sent away for it. And soon, my friends, I'll have a review for you…