Have you considered hiring a business coach, someone who specializes in sales and marketing? They require much less paperwork, you don’t have to train them, and they are easier to fire.
It's something I've thought of but I think it's out of my price range at this point. I also don't know that they'd do the leg-work I'm thinking about but would be more about planning. Maybe I'm wrong... Whoever I hire would be 1099 not W2 and as an independent consultant they would be pretty easy to fire if it wasn't going well...
Thanks for the idea. I think I'll send out a few feelers in my network to see their thoughts.