You, Inc.: How to Be the CFO of Your Own Life
Published on - November 15th, 2006 (Modified on - February 18th, 2008) (by J.D. Roth) Many people could improve their personal finances if they simply viewed themselves as a business. In this guest entry, Flexo from Consumerism Commentary explains how he’s become the Chief Financial Officer of his own life.
In the very early days of 2002, I realized I needed to change a few things about my life.
My girlfriend and I returned from a vacation in Phoenix, Sedona, and the Grand Canyon in the middle of December 2001, having had an excellent time despite some nervousness about flying so soon after 9/11. Upon returning, four things happened to me that forced me to change my outlook. I suppose the older, more rational me can look back and say on some level I caused them to happen.
- My girlfriend left me.
- I lost my low-paying non-profit job in the arts — a job for which I had just moved to a horrible apartment in northern New Jersey.
- My car was impounded by police. Unbeknownst to me, I had been driving with a suspended license due to my failure to pay a years-old speeding ticket I don’t remember receiving.
- My landlady somehow got the impression that I was moving out at the end of December (although no such decision was ever communicated). While I was out one night, she removed my belongings from the apartment so someone else could move in.
I moved in with my father so I could take some time to look for a new job and to contemplate my existence for just a couple of months. It was during this time I realized that I was losing money every month while working at that non-profit. It cost me more to travel to the job and pay rent and other necessary expenses than I was earning. I decided to start focusing on my financial situation (among other things).
I bought Microsoft Money and started plugging in numbers, accessing my accounts online, and paying off debt. “Interesting,” I thought. I liked how the numbers on the computer looked as if they were some sort of official financial statement.

I got a job in Newark — accessible via train from my dad’s house — since I could not afford to drive for a while. (It would also have been illegal.) I worked as a temp for the Chief Operating Officer of a very large company. They liked me, so they kept me after the temp assignment ended. Now I began to see something really interesting in the Microsoft Money: the numbers were going up each month! Neat!
I moved twice during the next twelve months: once to a cheap apartment in Jersey City which kept my expenses down, and then to an apartment I shared with three roommates in central Jersey. Rent was less than $350! Cable was split among four people! Now that I was tracking every penny earned and spent, I saw the value of saving money where possible, spending less than I earned, and maximizing my income. (I’m still working on that last one.)
Rather than just letting things happen to me, I was making decisions about my money management. I was investing in a 401(k) with company match. I opened a high-yield savings account at ING Direct. And I was making other good decisions. At this point, I became the Chief Financial Officer of my life.
Then I put two and two together.
I had been blogging since 2000 — since earlier, actually, but it wasn’t called “blogging” yet — and I thought that creating a blog about my finances would be a cool way to keep myself accountable. I doubted at the time that anyone would actually want to read my financial updates, how I spent money, and whatever money-related issues I was pondering.
In my first post, in July 2003, I presented my financial update, a status of my current net worth divided into a few categories. I was inspired by the automatic monthly reports generated by Microsoft Money. Since that first post, my monthly updates have grown into financial statements, not unlike the financial statements in the annual reports published by corporations. I’ve been posting them on Consumerism Commentary ever since.
Thinking about my finances and treating them in terms of a business makes sense. Putting together these reports each month like a business is the most important part of being the CFO of my life. As I export the numbers from Quicken (no longer Microsoft Money) into Excel to prepare the website post, I am forced to think about how much I spent, and where I could have saved more money without compromising the things that are important to me. Now that I have income from several sources, I also review those numbers to determine how I can expand my business opportunities. Preparing the reports makes me consider my progress and publishing the reports keeps me accountable.
I am thankful for the regular readers my blog has attracted over the past few years; their comments have been invaluable in shaping my thought process and my decision making. Each month, I do not want to let them down. Part of my motivation for always trying to make appropriate financial decisions is the knowledge that I have to report my progress to the public every month. It’s no wonder that so many companies would rather stay privately owned than open their finances to scrutiny by going public. It’s a tough crowd, especially when you make a sour financial move. Although the mistakes show up less often these days, I am positive I have more mis-steps to make before my life is through.
No matter how poor my decisions are, the results will be posted every month, for the world to see. I now prepare two statements each month.
- Here is my latest income statement.
- Here is my latest balance sheet.
If you’re interested in developing your own statements, I’ve created two Excel templates, located here and here.
Thanks to Flexo for sharing his story. If YOU have some personal finance information you’d like to share with the readers of Get Rich Slowly, let me know.
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[...] I’m the Chief Financial Officer of My Own Life By Flexo on Wednesday, November 15th, 2006 at 2:44 pm, filed under Flexo My friend J.D. asked me to write a little about how and why I assemble and publish my monthly financial updates and how the idea of looking at your personal finances from a quasi-business point of view helps gain perspective. What resulted is now a guest post at one of my favorite money-related blogs, Get Rich Slowly. I’ll eventually publish it here as well, but please read my story at GRS. [...]
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Hey JD!
Another great story. These are, I believe, what makes this blog useful and fascinating at the same time. Personal stories with examples, tools and most importantly *something you can take away*.
I think it’s important that you leave the scene/blog entry with something, anything, any tidbit you can use.
Thanks!
- Bill
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JD/Flexo – Thank you for sharing. I am a firm believer in Mapgirl, Inc. Preparing your monthly statement does make you stop and think what direction you’re headed and the strategy you’ll use to change course if you want things to be different.
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[...] If you have read Flexo's post "You, Inc.: How to Be the CFO of Your Own Life" at Get Rich Slowly yesterday, you knew what he meant of being the CFO of his own life: managing everything financial himself. Since I started reading posts on Pfblogs.org in August, I noticed from their posts (monthly expenses reports, net worth updates, financial goals, and investment decisions, etc.) that most, if not all, pfloggers are actually in charge of the financial matters around their houses, making them either the CFO of their own, or the CFO of their families (they do share responsibilities with their spouses). [...]
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Be your own CFO…
Personal finance blogger Flexo became the “Chief Financial Officer of his own life” by treating his personal finances as if it were a business. In fact, once a month he publishes a financial statement on his web site to help……
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Great perspective. I have the same frame of mind and same habits, but I never thought to think of myself as the CFO. Love it. For me, however, it’s CFO of the household, not CFO of me. My wife might take exception to the “me” part.
RetiringEarly.com
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[...] Welcome Readers from Lifehack.org and Get Rich Slowly By Flexo on Tuesday, November 21st, 2006 at 12:26 pm, filed under Consumerism Commentary It’s getting close to Thanksgiving here in the United States, so I must thank J.D. from Get Rich Slowly again for posting my story about how I treat my finances as a business. Welcome to my new readers coming from his blog as well as from Lifehack.org. Please feel free to roam around Consumerism Commentary, read comments, browse my monthly financial updates, and subscribe to my RSS feed. (You can subscribe via email as well.) [...]
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Great post. Really makes you think about how you can do a better job of tracking expenses and those day to day items that you don’t really need but suck the money out of your long term goals.
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Nicely done JD. Makes me think of the money that I have wasted on useless stuff.
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Thanks, MDCD, but credit for this entry belongs to Flexo. All I did was conceive the idea and perform some minor editing. This is Flexo’s story all the way, and I’m grateful he agreed to share it.
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[...] Get Rich Slowly » You, Inc.: How to Be the CFO of Your Own Life (tags: Blog Finance) Share and Enjoy:These icons link to social bookmarking sites where readers can share and discover new web pages. [...]
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[...] O blogger das finanças pessoais do site Get Rich Slowly mostra como você pode se tornar o “Chief Financial Officer” de sua própria vida, tratando suas finanças pessoais como se fosse as de uma empresa: You, Inc.: How to Be the CFO of Your Own Life [Get Rich Slowly] [...]
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[...] You, Inc.: How to Be the CFO of Your Own Life Making your expenses accountable to yourself by being public about it via a blog, just as how companies publish annual reports. Excellent idea! Keywords: money, productivity, tips, blogging [...]
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[...] November 21, 2006Be the CFO of your own life I blogged the other day on how to be an innovator the other day in order to take advantage of ideas to push your business to the next level and control more of your business future. I read a post today along these same lines but more of a personal finance nature. You can be the CFO of your own life and it will do great things for you. I really like the post which is why I writing about it here. If you read the post and thing about what J.D. is trying to impart to you then you can see you really also need to do this type of money management in your IM business. [...]
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[...] Get Rich Slowly is looking for guest articles. I might submit another as a previous article of mine was successful there. [...]
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[...] Get Rich Slowly recently told Flexo’s story of how he’s become the Chief Financial Officer of his own life. Flexo tracks his finances with the same financial statements that businesses use, net worth and income/expense worksheets. [...]
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[...] You, Inc.: How to Be the CFO of Your Own Life Many people could improve their personal finances if they simply viewed themselves as a business. In this guest entry, Flexo from Consumerism Commentary explains how he?s become the Chief Financial Officer of his own life. (tags: finance money financial toread lifehacks for_TM) [...]
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[...] Consumerism Commentary — Flexo is host and creator of the Carnival of Personal Finance. Last fall, he wrote a guest post for GRS about how to be the CFO of your own life. [...]
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This is a really powerful idea.
It reminds me of how I reframed my personal ambitions: on my laptop I have a “Current projects” folder for work tasks.
An interesting thing happened when I made a new ‘project’ in that folder titled:Me!
It was only a small administrative change of where I store things on my hard-drive but somehow by working on ‘myself’ like I would on my work projects I began to get traction on the personal projects I wanted to work on.
I can see how making yourself chief financial officer and treating personal projects with the due diligence you would do if it were your job, could have a profound effect on your money management.
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