Marketing


  • Your Friends are Marketing to You (How to Like Them Anyway) (22 comments)

    This post is by staff writer Sarah Gilbert. Your friends may be marketing to you. I know: I'm taking the internet-shocking tactic I hate seeing elsewhere, but if I didn't have evidence in my ver...

  • How Retailers Manipulate Consumers (90 comments)

    In the past, I've written several times about the insidious power of marketing. In 2007, I shared a guest post from Malcolm Gladwell on the same subject. My thesis is this: A lot of people like to bel...

  • Avoiding Competitive Shopping For Fun and Profit (79 comments)

    This post is by staff writer Sarah Gilbert. As a personal finance writer and editor, I have watched many a Black Friday with a mix of fascination and horror. For some of those years, I was involved...

  • All Value is Perceived Value (44 comments)

    This post is from staff writer April Dykman. A lot of folks hate advertising, and it's hard to blame them. But in a 2009 TED talk, ad man Rory Sutherland argues that what advertising creates &mdash...

  • Why Are There No Ads Urging Us to Save? (39 comments)

    This is a guest post from Rob Bennett, a long-time GRS reader. Bennett created the first retirement calculator that contains an adjustment for the valuation level that applies on the day the retiremen...

  • Comic Book Ad from 1956: How I Made a Small Fortune in Spare Time! (19 comments)

    Last month, I mentioned that I got my entrepreneurial start as a kid by selling stuff door to door. This "stuff" generally comprised products advertised on the back of of comic books: seeds, greeting ...

  • Who’s Spying on (and Profiting from) Your Browsing Habits? (36 comments)

    This post is from GRS staff writer April Dykman. One of the fastest-growing businesses on the Web is tracking data about your Internet use — everything from comments you leave on websites to ...

  • My Advertising Crash Diet (62 comments)

    This post is from GRS staff writer April Dykman. Thanksgiving might be my favorite holiday, and in large part that's because I spend it camping in Terlingua Ranch and hiking, backpacking, or k...

  • MousePrint.org Exposes the Pitfalls in Fine Print (16 comments)

    Does fine print drive you crazy? Like me, do you find yourself wading through 63-page credit card agreements — trying to understand the legalese but often failing? Don't you wish there were a si...

  • The Subtle Power of Product Packaging (88 comments)

    I get frustrated when I meet people who don't think advertising affects them. Advertising does affect you. And, in fact, I'd argue those who believe they are immune are probably most likely to be infl...

  • Use Personal Marketing to Persuade Yourself to Save (46 comments)

    This is a guest post from Lynn Brem, who writes one of my favorite sites, Take Back Your Brain! TBYB! is all about advertising to yourself, about using marketing tools to help meet your goals. Pers...

  • Ask the Readers: How Much Money Would it Take For You to Compromise Your Principles? (207 comments)

    An Allegory There was once a man who became a vegetarian. Because he believed that all living creatures have souls, he swore he would never again consume animal flesh. For three years, he ate only ...

  • The Good Consumer (36 comments)

    In my favorite section of David Mitchell's brilliant Cloud Atlas, Sonmi-451 is a clone who works in a fast-food restaurant in near-future Korea, a society ruled by corporcracy (a government of corpora...

  • Black Friday — Or Not? (82 comments)

    This weekend will be important for U.S. retailers. They'll be counting their pennies carefully. With retail sales already down sharply from 2007, merchants are eager for a strong start to the holiday ...

  • The Never-Ending War Against Advertising (90 comments)

    I spoke with a reporter the other day. She was looking for ways to fight the urge to shop. "My top tip is to avoid advertising," I told her. "That sounds nice," she said, "but how do you actually ...

  • Marvelous Magazine Ads from 1904 (33 comments)

    This post contains many scanned images. Click on any detail to see a larger version. I believe that one of the best ways to reduce spending is to limit your exposure to advertising. Marketers emplo...

  • Why I Fought to Save Three Bucks (and Why You Should Too) (201 comments)

    This guest post comes from Donna Freedman, a blogger at MSN Money's Smart Spending blog. Donna is one of my favorite personal finance writers. This is a reprint (with permission) of one of her recent ...

  • The Story of Stuff (130 comments)

    Every time I write about Stuff, readers point me to The Story of Stuff, a 20-minute video about where Stuff comes from and where it goes. Until today, however, I'd never taken time to watch it. Accord...

  • Reader Story: Beware of Scams and Pyramid Schemes (107 comments)

    In the past, I've shared the story of the worst job I ever had. In a lot of ways, it felt like I was part of a pyramid scheme or multi-level marketing operation. I've been approached to participate in...

  • How to Stop Junk Mail in Its Tracks (59 comments)

    This article is part of Financial Literacy Month. Most Americans receive a daily flood of junk mail. Some savvy citizens take a stand against the torrent. My friend Pam gets great delight from call...

  • Why We Shop: Getting a Grip on Consumerism (27 comments)

    This is a guest post from Betsy Teutsch, who writes about socially responsible investing, savvy consuming, and sustainable living at Money Changes Things. Advertisers spend billions of dollars honi...

  • How to Inoculate Your Children Against Advertising (91 comments)

    This is a guest post from Lisa Tiffin, a freelance writer who covers food, lifestyle, business, and green living. I have a confession to make: I like commercials. Even though they can be boring, in...

  • How to Handle a Door-to-Door Salesman (182 comments)

    On Saturday morning, a young man knocked at our door. He wanted to sell us new windows. Kris tried to brush him aside gently, but he was persistent. He didn't leave until he'd scheduled an appointment...

  • Ads I Hate: Athletic Clubs (81 comments)

    For the past few months, a gym to which I used to belong has been sending me "special offers" in an attempt to entice me to return. Because I've begun focusing on fitness, these almost work. But so fa...