Marketing


If you’re new here, you may want to learn what this site is about. I encourage you to subscribe to my RSS feed. Thanks for visiting!In the past, I’ve shared the story of the worst job I ever had. In a lot of ways, it felt like I was part of a pyramid scheme [...]

[read all of Reader Story: Beware of Scams and Pyramid Schemes]

This article is part of Financial Literacy Month.
Most Americans receive a daily flood of junk mail. Some savvy citizens take a stand against the torrent. My friend Pam gets great delight from calling the sender of every catalog she receives in order to be removed from their mailing lists. This works well, but there are [...]

[read all of How to Stop Junk Mail in Its Tracks]

This is a guest post from Betsy Teutsch, who writes about socially responsible investing, savvy consuming, and sustainable living at Money Changes Things.
Advertisers spend billions of dollars honing techniques to urge us to buy stuff; it certainly behooves us to be self-analytical and better understand the many triggers behind shopping. Here are some of the [...]

[read all of Why We Shop: Getting a Grip on Consumerism]

This is a guest post from Lisa Tiffin, a freelance writer who covers food, lifestyle, business, and green living.
I have a confession to make: I like commercials. Even though they can be boring, insulting, and just plain bothersome, on some level they intrigue me. I often wonder why certain ads fail miserably while others succeed [...]

[read all of How to Inoculate Your Children Against Advertising]

On Saturday morning, a young man knocked at our door. He wanted to sell us new windows. Kris tried to brush him aside gently, but he was persistent. He didn’t leave until he’d scheduled an appointment to give us an hour-long in-home presentation about his company’s product.
“We do need storm windows,” Kris told me after [...]

[read all of How to Handle a Door-to-Door Salesman]

For the past few months, a gym to which I used to belong has been sending me “special offers” in an attempt to entice me to return. Because I’ve begun focusing on fitness, these almost work. But so far frugality has prevailed.
It bugs me, though, that the “limited time offer” isn’t so limited. First it [...]

[read all of Ads I Hate: Athletic Clubs]