How often do you go to the supermarket? Could you get by making only one trip per month? What if it saved you money?

My wife and I are both reading America's Cheapest Family by Steve and Annette Economides. During his time as an ad salesman, Steve was "shocked to read in a food industry publication that grocers expect six of ten items consumers pick up in the store to be unplanned purchases."

Steve and Annette discovered that scientific research backs up what grocers already knew. In their book, the Economides cite a study analyzing the decisions of 4,200 customers who made 30,000 purchases in fourteen different cities. Researchers found:

Looking to save versus spend? Eager to sock money away not just for a rainy day but potentially for stormy months, even years, ahead?

Consider heading to the Heartland.

The Midwest is home to some of the very best places to save money and get ahead in the U.S., according to a new analysis by Get Rich Slowly.