David Hobby at Strobist recently posted an interesting article describing how to use a blog to sell your house.

Hobby and his wife have outgrown their townhouse in Columbia, Maryland, and are looking to move on. But typical real-estate brochures and marketing are often woefully inadequate. (I was just mocking a real-estate flyer last night, in fact.) Hobby decided that he could enhance his marketing by using a free Blogger blog to create a nice on-line brochure.

He writes:

When your house gets listed in the Multiple Listing Service by your broker, (or you may have to buy into that somehow if you are attempting a FSBO) give them a good selection of most of your best photos.

Then request a link that says, “For more photos, go to [YOUR BLOG URL].” This will draw people from the visually restricted MLS format to your splashier, picture-heavy site.

You may wish to buy classifieds in the local newspaper, or perhaps on Craigslist. In that case, it may make sense to spring for that $10 dot-com URL to keep it neater.

Real-estate brochures often fail to highlight your home’s best features. They’re created by a rushed real-estate agent who has never lived in your house. By contrast, Hobby’s home-sale site is filled with great hyperlinked information (schools, nearby restaurants, a Google map, etc.). It offers more photos and text than you could find in other sources.

If, like me, you find this idea intriguing, go read how Hobby built the site.

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