Building financial empathy

Every night, I listen to audiobooks all night long. They lull me to sleep.

If I tried to listen to new books, of course, that’d be a problem. I wouldn’t hear 90% of the story. But I’ve learned to listen to books I know and love — books like True Grit and The Lord of the Rings — because then it doesn’t matter when I miss large chunks of the story. I already know what happens. If I wake up for five minutes at 2 a.m., I can listen as Frodo and Sam tramp through the Dead Marshes then drift back to sleep again.

This week, I’ve been listening to one of my favorites: Harper Lee’s To Kill a Mockingbird (read by Sissy Spacek). It’s terrific.

Near the start of of the book, young Jean Louise Finch — better known as Scout — comes home from her first day of school and tells her father she never wants to go back. Atticus thinks for a while before offering his daughter a piece of advice:

“If you can learn a simple trick, Scout, you’ll get along a lot better with all kinds of folks. You never really understand a person until you consider things from his point of view…until you climb into his skin and walk around in it.”

Atticus is trying to convince Scout that her teacher isn’t all bad — she just has a different background and a different point of view. Atticus believes that before Scout condemns or criticizes Miss Caroline, she should practice a bit of empathy.

Atticus Finch gives advice to Scout

This is great advice for everyone, and for all aspects of life — even personal finance. Empathy is a skill that seems to have faded from our society (if it ever was truly present); instead, we’re quick to judge each other based on caricatures and stereotypes and incomplete information.

  • “Trump supporters are ignorant fools!”
  • “Liberals vote based on emotion, not logic!”
  • “If you’re in debt, you’re an idiot!”

It’s very easy to judge (and condemn) others who believe differently than you do. It’s especially easy when these folks make seemingly dumb decisions: Your best friend buys a new Dodge Challenger when she can barely pay her rent; a former co-worker takes a week-long vacation to Venice immediately after losing his job; your sister buys a new house even though she intends to move in a couple of years.

Rather than write these people off as “stupid”, I think it’s important to stop for a moment to consider why they do the things they do. It’s rarely because they lack intelligence. There’s usually something deeper going on. And as Atticus Finch suggests, it’s in our best interest to climb inside their skin and walk around in it. That’s the only way we can understand what makes them tick.

A Rush to Judgment

The May 2016 issue of The Atlantic contained an article that caused big waves in the personal finance community. Neal Gabler wrote about what he calls the secret shame of middle-class Americans: They’re broke and in debt. They suck with money.

Gabler writes:

Financial impotence goes by other names: financial fragility, financial insecurity, financial distress. But whatever you call it, the evidence strongly indicates that either a sizable minority or a slim majority of Americans are on thin ice financially.

Gabler cites a survey that found nearly half of all Americans would struggle to cope with a $400 emergency. He admits he’s one of them. He then spends 6000 words describing dumb things he’s done with money: He chose to live in a city with a high cost of living (New York). He continually moved to more expensive homes. He chose to pay for his daughters’ college education. And their weddings. Gabler and his wife didn’t just deplete their own savings — they depleted his parents’ savings as well!

May 2016 cover of The Atlantic “I made choices without thinking through the financial implications,” Gabler writes. “In part because I didn’t know about those implications, and in part because I assumed I would always overcome any adversity, should it arrive.”

It is very, very easy to pick this article apart and marvel at the poor choices the author made. His entire financial life seems to have been reactive rather than proactive. Honestly, Gabler is the polar opposite of what I call a money boss, a person who actively strives to take charge of her financial situation.

Two years ago, it was interesting to hear people’s reactions to Gabler’s article. Many folks told me they had zero sympathy for him and his situation (largely because it’s totally self-induced). “The author’s an idiot,” one person said. Another person wrote by email: “This article really made my head spin. It is the opposite of everything I believe in.”

My initial reaction was similar. As I read the essay, I was dumbfounded by Gabler’s decisions. (I was even more perplexed by what point he was trying to make. What was his purpose for writing the article? What’s his thesis? I mean, it has to be more than “half of Americans are unprepared for financial emergencies” — doesn’t it?)

But then I got to thinking. I used to be like this too. For decades, I did dumb things with money. I financed my lifestyle with credit-card debt. I bought things not because I valued them, but because they were the things people my age (and in my circumstances) bought. I had no savings. If a $400 emergency arose, I borrowed money from a family member.

The problem wasn’t that I was stupid or that I didn’t understand how money works. I understood perfectly well! But just because you know how to do something in theory, that doesn’t mean you can do it in practice. (Example: In theory, I know how to give a great speech. In practice, I suck.)

My problem with money wasn’t the math. My problem was the emotions. I didn’t have a handle on my personal psychology. It wasn’t until I decided to manage my life like a business that my situation improved. Again, that decision had nothing to do with math. It was all about mindset.

Because I was once in Gabler’s shoes, I can empathize with his plight. And, generally speaking, I can empathize when the people I know do dumb things with money. When a friend makes a poor choice, instead of rushing to judgment I try to put myself in their place, to ask why they did what they did. That doesn’t mean I approve of their choices — just that I try to understand them.

Financial empathy allows me to appreciate other people’s motivations, and that in turn helps me provide better advice about money.

A Mental Exercise

There’s another less-obvious way you can use financial empathy. In fact, it’s one of my favorite mental exercises. Here’s how it works.

Whenever you encounter somebody with an interesting lifestyle, try to extrapolate what your life would be like in a similar situation given your current financial resources (and knowledge).

Let me give you some examples of what I mean.

Based on my current savings and spending, I am financially independent. I have a net worth of around $1.5 million and I normally spend less than $50,000 per year. My resources can support my lifestyle — but they can’t support every lifestyle.

During our 15-month RV trip across the U.S., Kim and I stopped in Montana to see some friends who have a high income and abundant savings. They live in a fancy new house on the banks of a river. They have fancy furniture. They take fancy vacations. After the visit, I tried to work out how much their lifestyle cost and how long my financial resources would support it if I were in their shoes. Answer: Not long. Four or five years, at best.

I did the same thing when we spent a day in downtown Chicago later in the trip. I loved the look and feel of the city, and wondered what it would cost to live there. I looked up home prices. (A place in the Jetsons-like Marina City complex would cost about the same as my home in Portland.) I noted grocery prices. I took into account I wouldn’t need to own a car. I tried to imagine what my life in the Windy City would be like. Ultimately, I concluded it’d probably cost a little more than what I spend in Portland, but that I’d still be financially independent.

Of course, not every place is as expensive as downtown Chicago or the banks of a river in northern Montana.

At the end of our RV trip, Kim and I spent a few days visiting my cousin Gwen in Tahlequah, Oklahoma. She and her family live on 100 acres they purchased for $110,000 in 2007. Because they’re conservative Mennonites, they have what most would consider a simple (or basic) lifestyle. They grow much of their own food in a large vegetable garden. They raise goats and cows for milk and meat. They get their water from a mineral spring running through their back yard. They’re not completely self-sufficient, but they do what they can to keep costs down.

Cheesemaking

If we sold our “country cottage” here in Portland, we could buy a similar creek hollow near Tahlequah, build a house, and still have plenty of money left over from the sale of my home. Because cost of living is so low in rural Oklahoma, I could live like a king indefinitely. I wouldn’t even have to watch my spending! I could buy the fanciest groceries, eat in the fanciest restaurants, and wear the fanciest clothes. There’s almost no way I could exhaust my savings unless I started buying expensive sports cars or flying first-class to Asia.

You don’t have to travel across the United States to do this exercise. You can do it in your own hometown. You can do it by trying to put yourself in the place of people you know. When you visit with a friend who seems to handle money poorly, put yourself in his shoes. Imagine you have your current financial resources but otherwise lived his life. Could you afford it? What changes would you have to make in order to afford it?

I believe mental exercises like this are invaluable. They not only help you explore other possible lifestyles, but they help you develop financial empathy. After putting yourself in your sister’s shoes, you still might think she’s making poor decisions. But at least you’ll have a better appreciation for what she’s experiencing.

Building Financial Empathy

Financial empathy can be used in lots of other ways.

For instance, I’ve noticed that people have a tendency to think that because they do something a certain way, everybody else can (and should) do it that way too. If their path to Financial Independence includes working three jobs, they think everyone should work three jobs. If they’ve elected to cut costs by living without a car, they think everbody should live without a car. And so on. When people don’t do the same things they do, they judge them harshly.

I don’t like this attitude. It demonstrates a fundamental lack of financial empathy.

I’m not saying that you should condone frivolous spending from family and friends, or that you shouldn’t share (and advocate for) the methods that have helped you achieve financial success. But don’t fall into the trap of thinking that yours is the only way — and don’t let yourself think of others as “stupid” or “weak” when they make mistakes.

When I started Get Rich Slowly, my motto was: “Do what works for you.” By this I meant that there was no one right way to dig out of debt, buy a house, or fund retirement. Some strategies might be more effective than others, but that doesn’t make them “right”. (Dave Ramsey’s version of the debt snowball is fine example. Not optimal from a mathematical perspective, but often the best choice from a psychological point of view.)

Similarly, no two people will pursue financial freedom in an identical fashion. My path to Financial Independence involved writing millions of words about money while purging half of my possessions. I’ll bet your path has been completely different.

The bottom line? We’d all do well to heed the words of Atticus Finch: “You never really understand a person until you consider things from his point of view…until you climb into his skin and walk around in it.” Rather than rush to judgment, take time to consider things from other people’s perspectives — financially and otherwise. Doing so will not only help you better understand your friends and family, but will also help you better understand yourself.

More about...Psychology

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There are 21 comments to "Building financial empathy".

  1. Eileen says 08 February 2018 at 05:46

    Great perspective and I wholly subscribe to Atticus Finch’s advice (my husband pointed that out to me over the weekend when he was a little judgey and I said something like “I look at those situations and am just happy that my situation is better”).

    Having said that, I REALLY struggled with that Gabler article when it came out. I haven’t re-read it, but I think my issue was not judging some bad money choices (who hasn’t done that?) but the extent that it crossed so many red-lines. Draining his 401k for a daughter’s wedding? (I have had many many issues with it, but I’ll stop there.)

    I give you credit for using that as an example, because boy it’s a test for the empathy for sure.

    (BTW, has there been any update on Gabler’s financial situation since he wrote that?)

  2. Wise Money Tips says 08 February 2018 at 05:59

    Sure, not everyone has the same goals. Financial independence and frugality, for example, are not every individual’s top priority. Then you have those who do wish to become financially free but always seem to make bad decisions. Such individuals sometimes just need some good motivation to change their lives around and to establish some good habits.

  3. ISR says 08 February 2018 at 06:55

    Thank you for a very thoughtful article. That’s one reason I like to read articles on your site and have stopped reading some blogs whose authors are too judgemental and self-righteous. It is so important to have empathy and trying to understand other people’s motives, challenges and backgrounds. Keep up the good work!

  4. Wesley says 08 February 2018 at 08:02

    Thanks for this article. It made my day much brighter. I feel like I’ve lost long-time friends recently, solely due to their political tirades against the president. Support him or not, it’s tough to sit and listen to it that often, when you’d rather just have fun with a friend. It’s rare that anyone considers the other side.

    Oddly, I just read that yet another school has banned this book….even more oddly, the NAACP supported the ban!

    Thanks again. I think I needed the reminder. Wish more people would read this today.

  5. herman schwartz says 08 February 2018 at 08:49

    Once Gabler revealed his true financial circumstances AND actually did a visual interview showing the masses how he lived, the deterioration of his home in East Hampton, NY (it was literally crumbling from its foundation) no one has really heard from him again. He lost his job on PBS and his writings have diminished.
    Moral of the story: shut your mouth and either keep up the facade you’ve created or silently get your act together. No one wants to be involved with a loser and that is precisely what Gabler is/was. Gabler blamed almost everyone else for his bad financial lifestyle.
    I’m also not going to have empathy or compassion for a mass murderer simply by putting myself in his/her shoes and ‘feeling’ what killing feels like from the other person’s side.
    Our society ridicules and pokes fun at its weakest. I think the recent Super Bowl ad publicized by E-Trade is a national disgrace.
    https://www.youtube.com/watch?v=3ILxrRlf3KY
    Our elderly are in trouble and America has a retirement crisis. It has NOTHING to do with if people have saved or didn’t save enough for retirement. Stop allowing this horrific profiling. Compassion and empathy is morally required at this juncture. Making fun of the elderly who either want or must work past age 65 is NOT a joking matter. Our older citizens bring much expertise and experience to society. Yet the media depicts old women the perfect toothless vehicle to give younger men oral sex and hard working, older people something to mock, ridicule and laugh at. What’s next? Laughing at the sick and infirmed? Making rom/com movies about the impoverished poor and homeless???
    Gabler spent his money the way he wanted to. His priorities are different than most others. He’s more proud over his daughters degrees than the structural condition of his home. If he would have stood up for himself, instead of allowing society to shame him, most people would have had more respect for him. Instead, his ‘the devil made me do it’ was his demise. All he had to do was sell his East Hampton home, which sits on valuable million dollar Hamptons land and go on his merry way.

    • Eileen says 08 February 2018 at 12:13

      I googled him after I posted and he’s written recently for the Hollywood Reporter at minimum.

      Yeah, I think that’s what got me most about his story. He had options that he still hadn’t taken, even though he was acknowledging how many huge mistakes and bad decisions he’s made. I really hoped he got paid based on clicks for that article, because that had to be huge.

  6. S.G. says 08 February 2018 at 09:54

    I think where a lot of people get stuck in “Do what works for you” is between “works” and “you”.

    It has to be personalized, but it has to WORK. I meditated on the phrase “There, but for the grace of God, go I”. Because once I think about it I can say I would never wind up in many situations. As another poster said: I can understand why a mass murderer committed crimes. But empathy is a bit much.

    With that being said, as you pointed out earlier in the week: Our backgrounds lend an amazing amount to our perspectives. One psychological technique, similar to the exercise you describe, is to try to come up with a situation where you would make a bad decision and back out from there. You have to be totally open and take it seriously and not get on your moral high horse to make it work. So when would you cash our your 401(k)? Sick kid? Terminal diagnosis? Long term unemployment? I can come up with half dozen scenarios off the top of my head.

    This is why I don’t have a ton of sympathy for Gabler. I have been faced with similar decisions and wrestled with the same demons. He KNEW what the right financial choice was and they lost against his other reasons over and over. But he knew. And while those are his choices and I respect his right to make them, I had a hard time feeling bad when those decisions circle back around and bite him in the butt. Because in his shoes I would know who was to blame and I wouldn’t be looking for understanding. Because I would say if you truly understand then you have the right to judge.

  7. Kate says 08 February 2018 at 10:45

    Another well-written article for some perspective JD. I can identify with this and also flip it on the other side for when I’m feeling judged by one who does not care to be understanding of the choices we’ve made to change our financial lives. While it’s hard sometimes not to be so excited about how far you’ve gotten with a new way of life and tout it from the rooftops, it also takes some skin to accept that others will still think whatever you’re doing isn’t right or enough. Thanks again for another thought-provoking piece.

  8. J.D. says 08 February 2018 at 13:36

    I just realized that one of the items I put into the “spare change” section would have totally worked for this article. Ruby wrote about why we shouldn’t care about other people’s finances. Check it out!

    • anket says 09 February 2018 at 20:14

      Hey J.D.,

      In the article, you mentioned:

      “It wasn’t until I decided to manage my life like a business that my situation improved.”

      What articles do you have to illustrate how you went about managing your life like a business?

      • J.D. says 09 February 2018 at 21:17

        Hey, Anket.

        Most of my material at Money Boss (where this article was originally published) was all about that idea. If you got to the MB resources tab, there’s a free PDF ebook to download that describes the idea in depth…

  9. Olga says 08 February 2018 at 14:03

    You sleep with headphones and “reading” in your ears? When do you give your brain full rest and restore? 🙂

    • J.D. says 08 February 2018 at 17:22

      Ugh. Unfortunately, I don’t. But if I do NOT sleep with something going in the background, then my brain spins and spins and I can’t fall asleep at all…

  10. Dave @ Accidental FIRE says 08 February 2018 at 17:20

    Great post JD. I did a post this week about why you shouldn’t get a tax refund because you’re allowing to government to take extra money from you, only to give it back with no interest. It’s not a smart financial move. But I’ve also been trying to understand why people do it, and have some empathy. I think many (most?) who do are probably just too overwhelmed with day to day life to learn about adjusting their W4, checking the rules, and making the change so they don’t give Uncle Sam too much money. I get it, it’s just another thing they don’t want to deal with. So the easy way is to just let the money go and get it back next year….

    We all have things we’re doing right, and things we’re probably doing wrong. All we can try to do is get a little better each day.

    • Eileen says 09 February 2018 at 06:36

      That’s a great example of trying to understand how another person looks at a financial situation! I admit we’ve gotten a refund far more often than we have broken even or owed. I think it may have been from when we were younger, dumber, and found ourselves owing one year (when it was difficult to pay).

      2017 to 2018 will have changes for all of us, but we also are hit in back to back years with losing a ‘kid in college credit’ and then losing that kid as a dependent. We went from a small refund to a small payment this tax season. It’s probably not too difficult for me to accurately predict the impact on 2018, but I admit that I’m just going too keep the add’l withholding setting I use and hope for the best. I’m probably smarter than that, but honest I guess.

      I should read your post!

    • ishtar says 09 February 2018 at 12:49

      Some people have a hard time saving anything at all. They think of their refund as a forced savings.

  11. Brian Williamson says 09 February 2018 at 14:05

    Thank you for this.

    I recognize this as something I need to work on within myself and it’s been put to the test lately through some decisions my aging parents have been making.

    Certainly a needed change in perspective.

  12. SaharaRose says 10 February 2018 at 06:55

    Thanks for this, JD. I also had a hard time with that article when it came out, but I really saw it as more of a struggle between what we feel we “should do” and other options – people feel that they “should” pay for their children’s college, “should” live in the right areas – etc. And often times I think people have this perception that the only people who trying and live up with the Jones are idiots who only care about superficial stuff, but they forget that every crowd has a version of keeping up – maybe may crowd doesn’t care about what car I drive or what phone I have, but they do care about my children’s education or what causes I support.

    There’s a lot of blogs out there I had to stop following because they don’t have financial empathy. I’ve actually been looking for blogs that encompass more situations – right now everything either seems to be focused on people who want to quit their jobs and live on some sort of farm/homestead – OR – travel around the world. I don’t need a blog that just caters to me and my situation, but I would like to see just a wider range financial goals and philosophies – which is something GRS has always been great at.

  13. Michael says 08 August 2018 at 05:37

    Love it! Check out my TED talk on financial empathy: https://m.youtube.com/watch?v=3hoM5ly2igk

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