In early October 2016, I flew to New York City to attend Ramit Sethi’s Forefront event, a weekend conference about entrepreneurship and excellence. As I always do when travling, I agreed to meet with a few readers and colleagues while I was in town.

One sunny morning in Madison Square Park, for instance, I sat on a bench and chatted with Travis Shakespeare. “I’m a film and television producer,” Travis told me. “But I’m also into the FIRE movement. I just got back from the chautauqua in Ecuador.”

The FIRE movement, of course, is all about financial independence and early retirement. And the chautauquas are annual gatherings for FIRE folks who want to dive deep into the subject. (I’ve now attended four of these myself.)

“I’m toying with the idea of creating a film about FIRE,” Travis said. We spent an hour or so talking about his vision and plans. When we parted, I never expected that we’d see each other again. I was wrong.

During the past three years, I’ve connected with Travis several times. (I’ve come to really respect and admire the man. He’s a Good Guy.) And that idea he was toying with? The film about FIRE? Well, that project has come to fruition.

“Playing with FIRE” finished production earlier this year. Since June, it’s been screened in theaters around the country — and the world. Today, at long last, “Playing with FIRE” is available for purchase (and rental) on various digital platforms.

• iTunes ($9.99 to buy, $4.99 to rent), where the Rotten Tomatoes score is linked to the wrong film
• Amazon ($9.99 to buy, $4.99 to rent)
• Google ($8.99 to buy, $3.99 to rent)
• Vimeo ($9.99 to buy)

To mark this occasion, I wanted to share some background on the film from my perspective. Here are a few of my thoughts on “Playing with FIRE”.

Behind the Scenes

Soon after I met Travis, he found Scott Rieckens, a San Diego film-maker with a similar idea. Scott too wanted to make a film about FIRE. They decided to collaborate. By October 2017, a year after our conversation in Madison Square Park, Travis and Scott had begun production on their project.

My first exposure to “Playing with FIRE” came in late October 2017. I was in Dallas for Fincon, the annual conference for financial media. “We’re going to film a roundtable conversation about financial independence,” Scott told me by email. “I hope you can join us.”

Truthfully, I almost didn’t attend the roundtable interview. Fincon is pure chaos for me, and this just seemed like more chaos. In the end, I decided to participate. I’m glad I did. I joined friends like Carl (from 1500 Days), Tanja (from Our Next Life), and Brandon (from Mad Fientist) for a couple of hours of talk about money.

True story: Despite all of the time and energy devoted to this roundtable, only a minute or so of footage from the night made it into the final film. That’s too bad. It was a great discussion. I was particularly impressed with Liz from Frugalwoods, whose contributions were deep and insightful. As ambivalent as I am about her book, I am not ambivalent about Liz as a person. She’s awesome.

My next exposure to “Playing with FIRE” came in February 2018. On a cold, rainy Sunday morning, the film crew visited our home here in Portland. We spent a couple of hours recording in our living room and in my writing studio, where the conversation centered on money and meaning. (Trivia: In the final version of the movie, every scene in which I appear was filmed in my writing shed.)

Over the past eighteen months, “Playing with FIRE” has been a constant part of the background of my life. I exchange email with Travis and Scott. (Kim is a fan of “Life Below Zero”, the Alaska-based reality show for which Travis is best known.) I’ve read the book. I’ve attended screenings. And last year at Get Rich Slowly, Scott shared his own experiences with making the film.

Playing with FIRE

Here’s how Scott described the impetus for this project on Reddit last week:

I was a content creator for marketing/advertising firms for nearly a decade, so making content that focused on FIRE was natural for me. I was scratching an itch with this project.

I was so inspired by the folks that had shared their wealth of knowledge on finance and investing. And I remember seeing the Minimalism documentary and thinking…if the minimalism movement has a documentary, then surely FIRE would too. But to my dismay, I was mistaken. So, after some serious deliberation and reaching out to a few mentors and even a few FIRE writers and podcast hosts, I decided to dedicate myself to the idea.

Then, after an appearance on the ChooseFI podcast, my world exploded and I was able to raise money, connected with a fellow FIRE fan and director from the BBC (Travis Shakespeare), ended up with a book deal and shit got super real, really quickly.

[…]

I decided that leaning into this momentum made sense. Because the framework of FI, while painfully simple, has not been introduced to the masses and is far too important not to share.

Naturally, Reddit doesn’t like the film. Or, more precisely, /r/financial independence doesn’t like the idea of the film. Those who have seen it do like it. Most redditors have not seen it…yet are happy to pass judgment anyhow.

This is Reddit in a nutshell: A bunch of people who are quick to have opinions and make judgments without having all of the information — or any of the information, actually. It’s not just the FIRE forum. It’s the whole site. Users are quick to assume the motives of others.

When I talk to people who have seen “Playing with FIRE”, their reaction is generally positive. It’s not a film targeted at folks who are deep in the FIRE movement, folks who talk daily about saving rates and the four-percent rule. This film is targeted at people who are FI-curious, people who know that what they’re doing doesn’t work, but who haven’t yet been exposed to the ideas of the financial independence community.

This movie is meant to introduce people to the world of FIRE. It wasn’t made for the people who are already in that world.

Money and Happiness

I’ve seen the film four times already this year, and I’ll watch it again later today. I may force my family to watch it during the holidays. While I don’t think “Playing with FIRE” is perfect, there are many things I like about the film.

I like, for instance, that it ultimately isn’t about Scott’s journey of discovery; instead, the story is about his wife’s journey of discovery. It’s about Taylor wrestling with these ideas and how they apply to her life.

And I like that, really, the film isn’t about money. Scott and Taylor don’t embrace this movement to become millionaires. They don’t “play with FIRE” in order to become rich. They explore this lifestyle in an attempt to increase their happiness, to create more meaningful lives.

There’s a scene early in the film in which Scott and Taylor, who are trying to decide what to do with their future, sit down in a San Diego park to talk about what’s important to them. Taylor shares the top ten things that make her happy on a weekly basis. These are things like wine, chocolate, exercise, and (especially) spending time with family.

“Any surprises?” Taylor asks Scott.

“Well, first off,” he says, “I didn’t hear the beach. The beach isn’t on the list? When was the last time you were on the beach?”

“Everything on that list is stuff we can do pretty much anywhere,” Scott says. He’s implying that there’s no reason they should be paying to live in such an expensive city when they’re not deriving value from that city.

“What’s going to make us happy?” Scott asks. “Because we can’t lose if we keep happiness in the forefront. I really think we should [change our lives]. I think it’s going to be the best thing for us…moving forward into the future.”

This is, of course, the stuff I preach day-in and day-out. This is why people ask me to fly to Portugal to speak, why they ask me to be on their podcasts, why they ask me to write for them, why they meet me for lunch. They want to me to talk about the relationship between money and purpose.

Playing with Fire tackles this subject head-on and in a real, honest way. The film isn’t sensational. It isn’t fake. It’s simple, authentic, and open-ended. It doesn’t offer pat answers. While this is in some ways unsatisfying (we want projects like this to provide answers, not create questions), it’s also genuine. I like that.

Final Thoughts

Projects like “Playing with FIRE” are important. As Scott said in an email yesterday: “Each copy rented or sold is a vote for improving financial literacy and eliminating conspicuous consumption.” It’s a good thing to increase awareness about smart money habits.

That’s why I’ve embarked on a similar project of my own. I don’t want to make a movie (ha!), but I am creating a ten-part, five-hour audio course to introduce people to the world of FIRE. In fact, that’s where much of my time and attention will be devoted this autumn and winter. It’s an exciting assignment, one that I hope will reach a lot of new people.

For now, though, “Playing with FIRE” is really the only thing of its kind, the only mainstream introduction to the ideas of financial independence and early retirement that’s targeted toward a general audience (as opposed to targeted toward money nerds).

As I mentioned earlier, you can buy or rent the film from the following sources:

• iTunes ($9.99 to buy, $4.99 to rent), where the Rotten Tomatoes score is linked to the wrong film
• Amazon ($9.99 to buy, $4.99 to rent)
• Google ($8.99 to buy, $3.99 to rent)
• Vimeo ($9.99 to buy)

If you have family and friends who might be receptive to the message of this movie, you might consider sharing it with them. I intend to!